Yes. Write reel in the postType column and put the video link in media1: Mydrop imports the video and publishes the Reel at the dateTime of the row. A Reel runs from 3 seconds to 15 minutes.
Free tool by Mydrop, no signup
Free Instagram content calendar template
Plan a month of Reels, carousels, photos and Stories by day and content pillar, then download it as a CSV or print it.
1Set up your month
Posting days
Networks
Content pillars (used in turn)
2Click a post to edit it
0 posts
Click a day's number to add a post.Mon
Tue
Wed
Thu
Fri
Sat
Sun
3Download it
Mydrop import options: status and time zone
Turn this plan into scheduled Instagram posts
Import the Mydrop file with Bulk Posts: every Reel, carousel and Story lands on Instagram, ready to approve or schedule.
Your plan stays in your browser. Nothing is sent or saved.
How to plan a month on Instagram
Mix the formats in one file
The postType column sets each post: photo, carousel, reel, story or grid. Leave it empty and Mydrop picks the type that fits the media.
Give Saturday a slot
On Mydrop, Instagram posts on Saturday earned 6% more than the account's typical post, and Sunday 3% less. Weekdays sat level.
Keep the night empty
Instagram posts published between midnight and 6 am earned 36% less (90 posts). Morning, afternoon and evening did the same.
Example: Monday, Wednesday, Friday and Saturday on Instagram in November 2026 = 17 posts, 17 rows in the Mydrop CSV
Timing data from posts on accounts connected to Mydrop, 180 days to September 17, 2026. Page checked on October 11, 2026.
Mydrop data
When should you post on Instagram? Saturday, never at night.
We scored 2,901 Instagram posts on accounts connected to Mydrop against each account's typical post, over 180 days to September 2026, in each workspace's own time zone.
- Night posts were the one slot that clearly lost: 36% below the account's typical post.
- Saturday did best, 6% above typical (288 posts). Sunday trailed by 3%.
- Monday to Friday sat level. Plan weekdays around your team, then add a Saturday post.
Reference
The Mydrop CSV for Instagram, column by column
What each column of the Mydrop CSV takes for a Instagram post. Build the file in any spreadsheet the same way, and Bulk Posts imports it.
| Column | For Instagram | Example |
|---|---|---|
platform | Always instagram. | |
postType | photo, carousel, reel, story or grid. Empty: picked from the media. | reel |
caption | Up to 2,200 characters and 5 hashtags. Stories take no caption. | Three ways to style one jacket. |
media1, media2 | One link for a photo, Reel or Story. A carousel takes 2 to 10, a grid up to 9. | https://example.com/reel.mp4 |
firstComment | Posted under every format except Stories. | Shop the look: link in bio |
location | A place tag, on every format except Stories. | New York, NY |
hashtags | Added after the caption. Instagram counts 5 at most. | #ootd #streetstyle |
With several Instagram accounts in the workspace, pick the account for each row in Mydrop's grid before you launch.
Plan it, approve it, post it
Instagram posts, planned in Mydrop
Import the month in one file, preview every Reel and carousel the way Instagram shows it, and let Mydrop publish each one on time.
Start free
Free plan, then $19 a month flat. Never per seat.
Questions
Instagram content calendars, answered
Yes, with postType story: one photo, or one video of 3 to 60 seconds. Stories take no caption, first comment or location, so leave those cells empty.
2 to 10 photos or videos. Put one link in media1, media2 and so on, or several links in one cell separated by a space.
Any time from 6 am to midnight: on Mydrop, morning, afternoon and evening posts did the same. Night posts lost 36%, and Saturday did best, 6% above the account's typical post.
A post type in Mydrop that fills your profile grid: it cuts one picture into tiles, 3 per row, or publishes up to 9 pictures already cropped to 4:5.
Yes. No signup, no limit, and your plan never leaves your browser.
Plan it here. Publish it to Instagram with Mydrop.
Import the month, approve it with the client and let every Instagram post go out on time. Free to start.
