Your Instagram postReplying 24/7

Our spring lookbook is out 🌸 Comment GUIDE and we'll DM it to you.

mia.ruizGUIDE please 🙏
Rule matched: Lookbook request
yourbrandRepliedJust sent it to your DMs, Mia 💌
Direct message to mia.ruiz
Here's the spring lookbook you asked for 👇spring-lookbook.pdfPDF
Sent at 3:12 AM
Social media management · Auto-reply & Comment to DM

Auto-reply to every comment and DM. Turn them into sales while you sleep.

Pick your keywords. Mydrop replies under the comment and sends a DM with your link, PDF or freebie, 24/7. Check replies first or let them run on their own. For creators, brands and agencies.

  • Comment to DM
  • Instagram comment automation
  • Auto DM
  • PDFs and videos in DMs
  • Approve before sending
  • Replies 24/7
Schedules, publishes and listens across:
Rated 4.8 on Trustpilot and Google by agencies, freelancers & brand teams4.8
Mydrop AI reviews on TrustpilotMydrop AI reviews on GoogleMydrop AI reviews on SaasHubMydrop AI reviews on SourceForgeMydrop AI reviews on SlashdotMydrop AI reviews on TopBusinessSoftwareMydrop AI - Social Media OS for Agencies - The social media OS for agencies and multi-brand teams | Product HuntMydrop AI featured on NextGen ToolsMydrop AI featured on LaunchBuff

Where it works

Auto-reply and comment to DM on nine networks.

Public auto-replies work wherever people comment, reply or leave a review. Comment to DM and files follow what each network allows.

NetworkPublic auto-replyDM auto-replyComment to DMFiles in DMs
InstagramYesCommentsYesYesImages, video, audio, PDF
FacebookYesCommentsYesYesAny file
X (Twitter)YesRepliesYesYes1 image, GIF or video
BlueskyYesRepliesNot availableYesSent as links
LinkedInYesCommentsNot availableNot availableNot available
ThreadsYesRepliesNot availableNot availableNot available
YouTubeYesCommentsNot availableNot availableNot available
Google Business ProfileYesReviewsNot availableNot availableNot available
TelegramYesGroup messagesNot availableNot availableNot available
  • Instagram and Facebook allow one DM per comment, sent within 7 days of it.
  • On Instagram and Facebook, that first DM carries text only, so your files arrive as links. Inside a DM conversation, they arrive as real files.
  • On X and Bluesky, the DM reaches people whose settings accept messages from you.

Reply while you sleep

Creators auto-replying to comments and DMs, in real time.

A keyword fires the public reply and the DM, with your link or PDF, day and night. Here's what that automates away.

Smiling woman looking at her phone
instantreplies on the keywords you pick
I was looking for a scheduling tool as my clients were using more and more platforms. Mydrop does the job very well, and automations and forms are very useful and save me a lot of time. I recommend!
Smiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media manager

4.8/5 · on Trustpilot & Google

Managing 14+ social platforms felt like a 2 a.m. nightmare until Mydrop. The AI brand-voice mapping is scary accurate, and the client approval portal saved me easily 15 hours this week alone. It's the ultimate set-and-forget workspace for busy agencies.
A true automation tool for scheduling (and creating) social media content! It has saved me over 20 hours of work already in just my first couple weeks. A true game-changer for anyone in business, big or small!
Finally tried Mydrop on a test client and the white-label portal on a custom domain actually looks legit, no Mydrop branding sneaking in. The OAuth setup saved me from the usual “what's my password” back-and-forth.
Absolute game-changer. Mydrop completely automated my content workflow. The scheduling is flawless, it actually feels intuitive, and it saved me 10+ hours in my very first week. Best decision I've made for my socials!
Mydrop AI has been an absolute game changer, it has saved me so much time and effort. It does what it promises. Easy to use, versatile, and the creator is really open to feedback. Very happy!
I was looking through a bunch of management tools for my client, as it was getting out of control; after comparing every solution, I found Mydrop to be a no brainer.
This app helps me more than any other I have ever used. I've got all of my pages and accounts and I can drag and drop like I want. Mydrop has really been a huge asset to my business!
I was looking for a scheduling tool as my clients were using more and more platforms. Mydrop does the job very well, and automations and forms are very useful and save me a lot of time. I recommend!
Love that you baked in white-label portals from day one, that's a huge pain point for agencies.
Love this platform for scheduling social media posts! Easy and very intuitive to use! Highly recommend!
Very nice tool, you will save a lot of time. Very easy to use, user friendly. I have used it for several months and it is very helpful.
Helpful app if you are trying to streamline social content creation for clients.
Managing 14+ social platforms felt like a 2 a.m. nightmare until Mydrop. The AI brand-voice mapping is scary accurate, and the client approval portal saved me easily 15 hours this week alone. It's the ultimate set-and-forget workspace for busy agencies.
A true automation tool for scheduling (and creating) social media content! It has saved me over 20 hours of work already in just my first couple weeks. A true game-changer for anyone in business, big or small!
Finally tried Mydrop on a test client and the white-label portal on a custom domain actually looks legit, no Mydrop branding sneaking in. The OAuth setup saved me from the usual “what's my password” back-and-forth.
Absolute game-changer. Mydrop completely automated my content workflow. The scheduling is flawless, it actually feels intuitive, and it saved me 10+ hours in my very first week. Best decision I've made for my socials!
Mydrop AI has been an absolute game changer, it has saved me so much time and effort. It does what it promises. Easy to use, versatile, and the creator is really open to feedback. Very happy!
I was looking through a bunch of management tools for my client, as it was getting out of control; after comparing every solution, I found Mydrop to be a no brainer.
This app helps me more than any other I have ever used. I've got all of my pages and accounts and I can drag and drop like I want. Mydrop has really been a huge asset to my business!
I was looking for a scheduling tool as my clients were using more and more platforms. Mydrop does the job very well, and automations and forms are very useful and save me a lot of time. I recommend!
Love that you baked in white-label portals from day one, that's a huge pain point for agencies.
Love this platform for scheduling social media posts! Easy and very intuitive to use! Highly recommend!
Very nice tool, you will save a lot of time. Very easy to use, user friendly. I have used it for several months and it is very helpful.
Helpful app if you are trying to streamline social content creation for clients.

Why comment to DM works

People ask in the comments. They buy in the DMs.

A comment like "price?" or "link please" is a buyer asking. Reply in public, then DM them the link right away instead of saying "link in bio". Mydrop does both the moment the comment lands, day or night.

Comment to DM

01

Send an automatic DM to everyone who comments your keyword

Someone comments "GUIDE" under your post. Mydrop replies under the comment and DMs them your lead magnet, link or offer, even at 3 AM. On Instagram and Facebook, it uses Meta's official private replies.

  • Instagram and Facebook comment to DM through Meta's official API
  • A public reply and a private DM from the same rule
  • Works on X and Bluesky too, for people who accept DMs
Auto-reply ruleActive
  1. 1WhenCommentsguidelinklookbook
  2. 2Reply publiclyJust sent it to your DMs 💌
  3. 3Send a DMHere's the guide you asked for 👇spring-lookbook.pdfPDF
  4. 4AlsoAlert the teamTag: Lead
Auto-replySends right away

Files in DMs

02

Send PDFs, images and videos right in the DM

Add your lead magnet, price list, menu or video to the rule. Mydrop attaches each file the way the network allows and turns the rest into links, so the person always gets it.

  • Up to 10 files per rule
  • Real attachments in Instagram, Facebook and X conversations
  • A link instead, wherever only text is allowed
Direct message3 files

To lucas.martin

Thanks for asking! Here's everything 👇price-list.jpghow-it-works.mp40:24menu-2026.pdfPDFSent

What each network accepts

  • Facebook: any file
  • Instagram: images, video, audio, PDF
  • X: 1 image, GIF or video
  • Bluesky: sent as links

Keyword auto-reply

03

Automatically reply only to the comments that show intent

Choose the keywords that matter, like price, link or size. Add words to exclude, so a job question never gets a sales reply. Limit a rule to comments, DMs, reviews or group messages.

  • Contains any, contains all, or exact match
  • Exclude keywords to avoid the wrong replies
  • Filter by message type and by profile
Incoming commentsRule: Pricing
Contains anyprice, cost, how muchExcludejob, hiring
  • sara.kWhat's the price for the large one?Rule fires
  • Tom BeckerHow much is shipping to Canada?Rule fires
  • dev.nguyenWhat's the cost to apply for the job?Skipped: excluded word
  • julie_mLove these colors 😍No keyword, no reply

Approve and track

04

Check replies before they go out, or let them run 24/7

In Draft + approval mode, your team reviews each reply first. Switch to Auto-reply when you trust it, and it answers day and night. Every run shows in Executions, and email or Slack alerts open it.

  • Draft + approval or Auto-reply, per rule
  • An optional delay before sending, up to 7 days
  • Every comment, reply and DM logged in one place
Executions
All12Needs approval2Sent9Failed1
nina.travelsInstagram commentNeeds approvalReplied + DM
Can I get the price list?Sent you a DM with everything 🙌Comment · SentHere's our 2026 price list 👇price-list.pdfPDFDM · DraftSentSend
Omar H.Facebook comment: "link?"Replied + DM
lea.designX reply: "how much for 2?"Replied + DM

Setup

How to set up comment to DM in five steps

It takes one rule in your Mydrop inbox. There is no chat flow to build.

  • Open the Inbox, go to Auto-reply and click New rule.
  • Under When, pick Comments, turn on Specific keywords and type your words.
  • Turn on Reply publicly and write the answer people see under the comment.
  • Turn on Send a DM, write the message and add your PDF, image or video.
  • Pick Draft + approval or Auto-reply, then save.

Why Mydrop

Six reasons to run comment to DM in Mydrop.

Real files in the DM

PDFs, images, videos and audio arrive as files in Instagram, Facebook and X chats.

Nine networks, one inbox

Instagram, Facebook, X, Bluesky, LinkedIn, Threads, YouTube, Google reviews and Telegram.

Approve before sending

Check each reply first, or let your rules answer on their own 24/7.

One flat price

Rules come with your plan. No fee per contact or per message.

AI or your own words

AI writes each reply from your instructions, or you use fixed text.

Posts, inbox and analytics

Plan and publish posts, answer messages and track results in the same tool.
Managing 14+ social platforms felt like a 2 a.m. nightmare until Mydrop. The AI brand-voice mapping is scary accurate, and the client approval portal saved me easily 15 hours this week alone. It's the ultimate set-and-forget workspace for busy agencies.
A true automation tool for scheduling (and creating) social media content! It has saved me over 20 hours of work already in just my first couple weeks. A true game-changer for anyone in business, big or small!
Finally tried Mydrop on a test client and the white-label portal on a custom domain actually looks legit, no Mydrop branding sneaking in. The OAuth setup saved me from the usual “what's my password” back-and-forth.
Absolute game-changer. Mydrop completely automated my content workflow. The scheduling is flawless, it actually feels intuitive, and it saved me 10+ hours in my very first week. Best decision I've made for my socials!
Mydrop AI has been an absolute game changer, it has saved me so much time and effort. It does what it promises. Easy to use, versatile, and the creator is really open to feedback. Very happy!
I was looking through a bunch of management tools for my client, as it was getting out of control; after comparing every solution, I found Mydrop to be a no brainer.
This app helps me more than any other I have ever used. I've got all of my pages and accounts and I can drag and drop like I want. Mydrop has really been a huge asset to my business!
I was looking for a scheduling tool as my clients were using more and more platforms. Mydrop does the job very well, and automations and forms are very useful and save me a lot of time. I recommend!
Love that you baked in white-label portals from day one, that's a huge pain point for agencies.
Love this platform for scheduling social media posts! Easy and very intuitive to use! Highly recommend!
Very nice tool, you will save a lot of time. Very easy to use, user friendly. I have used it for several months and it is very helpful.
Helpful app if you are trying to streamline social content creation for clients.
Managing 14+ social platforms felt like a 2 a.m. nightmare until Mydrop. The AI brand-voice mapping is scary accurate, and the client approval portal saved me easily 15 hours this week alone. It's the ultimate set-and-forget workspace for busy agencies.
A true automation tool for scheduling (and creating) social media content! It has saved me over 20 hours of work already in just my first couple weeks. A true game-changer for anyone in business, big or small!
Finally tried Mydrop on a test client and the white-label portal on a custom domain actually looks legit, no Mydrop branding sneaking in. The OAuth setup saved me from the usual “what's my password” back-and-forth.
Absolute game-changer. Mydrop completely automated my content workflow. The scheduling is flawless, it actually feels intuitive, and it saved me 10+ hours in my very first week. Best decision I've made for my socials!
Mydrop AI has been an absolute game changer, it has saved me so much time and effort. It does what it promises. Easy to use, versatile, and the creator is really open to feedback. Very happy!
I was looking through a bunch of management tools for my client, as it was getting out of control; after comparing every solution, I found Mydrop to be a no brainer.
This app helps me more than any other I have ever used. I've got all of my pages and accounts and I can drag and drop like I want. Mydrop has really been a huge asset to my business!
I was looking for a scheduling tool as my clients were using more and more platforms. Mydrop does the job very well, and automations and forms are very useful and save me a lot of time. I recommend!
Love that you baked in white-label portals from day one, that's a huge pain point for agencies.
Love this platform for scheduling social media posts! Easy and very intuitive to use! Highly recommend!
Very nice tool, you will save a lot of time. Very easy to use, user friendly. I have used it for several months and it is very helpful.
Helpful app if you are trying to streamline social content creation for clients.
Smiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media manager

4.8/5 · on Trustpilot & Google

FAQ

Questions, answered.

Comment to DM automation sends a private message to people who comment on your post, usually when the comment contains a keyword like "link" or "price". Mydrop can also reply under the comment at the same time.

Connect your Instagram professional account to Mydrop, create an auto-reply rule for comments with your keyword, and turn on Send a DM. Mydrop sends the DM through Instagram's official API.

Create a comment to DM rule with a keyword like GUIDE and add your PDF under Send a DM. Everyone who comments that word gets it in their DMs.

Yes. Add up to 10 files to a rule, such as a PDF guide, an image or a video. Where a network only allows text in that message, the person gets a link to the file instead.

Yes. Rules run on Mydrop's servers 24/7, so comments and DMs get answered at night and on weekends without your phone or computer.

Public auto-replies work on Instagram, Facebook, X, Bluesky, LinkedIn, Threads, YouTube, Google Business Profile reviews and Telegram groups. Comment to DM works on Instagram, Facebook, X and Bluesky.

Yes, through Meta's official private replies. Instagram allows one DM per comment, sent within 7 days of the comment, and Mydrop follows both limits.

Yes. A rule can answer Facebook Page comments in public, reply to Messenger conversations, and send a DM to the people who comment.

Yes. Write a few lines of instructions and AI drafts each reply from the comment it answers. Use a fixed template instead when the answer never changes.

Only if you choose Auto-reply. In Draft + approval mode, each reply waits in the inbox until someone on your team approves it.

Yes. Add exclude keywords, use contains all or exact match, and limit the rule to certain message types and profiles.

No. Auto-reply rules come with your plan, with no fee per contact or per message sent.

Yes, for comment to DM and keyword auto-replies, and you set up one rule instead of a chat flow. Mydrop also sends real files, lets you approve replies first, covers nine networks and includes scheduling and analytics.

Auto-reply rules come with the Pro plan, which includes 10 rules, and the Enterprise plan, which has no limit.

Set up your first comment to DM rule in a few minutes.

Then Mydrop answers comments and DMs 24/7, sends your link or file, and alerts your team.

Free to start. No credit card. Built for real client work.

Smiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media manager
4.8/5 · on Trustpilot & Google