Add a post's likes, comments, shares and saves, divide by its reach (or views, or followers), and multiply by 100. 276 engagements on a reach of 6,900 is a 4.00% engagement rate.
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Free engagement rate calculator
Engagement rate is a post's likes, comments, shares and saves divided by its reach (or followers), times 100.
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How engagement rate is calculated
By reach: the fair one
Engagements ÷ people who saw the post × 100. Followers who never saw it are left out, so small and big accounts compare fairly. Mydrop uses it on Instagram and Facebook.
By views: for video
TikTok, YouTube, Reels and Threads report views, so the rate is engagements ÷ views × 100. Mydrop uses it on TikTok and YouTube.
By followers: the quick one
Engagements per post ÷ followers × 100. Anyone can work it out from a public profile, which is why brand deals use it, but it runs lower on big accounts.
Example: “240 likes, 18 comments, 6 shares and 12 saves on a reach of 6,900” = 4.00% engagement rate by reach
Benchmarks from posts on accounts connected to Mydrop, 180 days to September 17, 2026. Page checked on October 10, 2026.
Mydrop data
What is a good engagement rate? The median post, network by network.
We measured 4,785 posts with engagement data on 336 accounts connected to Mydrop, over 180 days to September 2026. Each rate is the network's own: engagements divided by reach on Instagram and Facebook, by views on TikTok and YouTube.
Middle half of posts Median
Instagram2,901 posts
TikTok193 posts
Facebook1,630 posts
YouTube61 posts
- The median Instagram post earned 3.08% of its reach. The middle half of posts sat between 1.06% and 6.71%.
- Facebook runs lowest: a median 1.11% of reach, with reactions and comments counted.
- Profiles that posted 7 or more times a week had a median rate of 0.68%, against 3.08% at 1 to 3 posts a week. That is a correlation, not a cause: smaller accounts post less and carry higher rates.
Reference
What counts on each network, and what to divide by
The engagements each network reports per post, and the base to divide by. Only LinkedIn Pages, X and Pinterest show an official rate; on the others this is the formula Mydrop uses.
| Network | Engagements | Divide by | Mydrop median |
|---|---|---|---|
| Likes, comments, shares, saves | Reach | 3.08% by reach | |
| TikTok | Likes, comments, shares | Views | 2.98% by views |
| Reactions, comments, shares | Reach | 1.11% by reach | |
| Reactions, comments, reposts, clicks | Impressions | Not yet | |
| X | Likes, replies, reposts, bookmarks, clicks | Impressions | Not yet |
| YouTube | Likes, comments, shares | Views | 3.85% by views |
| Saves, Pin clicks, outbound clicks | Impressions | Not yet | |
| Threads | Likes, replies, reposts, quotes | Views | Not yet |
| Bluesky | Likes, replies, reposts, quotes | Followers | Not yet |
| Google Business Profile | Calls, website clicks, directions, messages, bookings | Profile views | Not yet |
Networks change what they report. Use the same formula every month for a client, and compare a post with the account's own average before you compare it with anyone else.
Measured for you
Engagement rate, tracked in Mydrop
Mydrop reads every post's likes, comments, shares, saves and reach from each network, works out the engagement rate per post and per account, and sends it to clients as a branded report.
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Questions
Engagement rate, answered
On accounts connected to Mydrop, the median Instagram post earned 3.08% of its reach, and the middle half of posts sat between 1.06% and 6.71% (2,901 posts, 180 days to September 2026). Above 6.71% puts a post in the top quarter.
The median TikTok video on Mydrop earned 2.98% of its views, and the middle half sat between 1.77% and 6.55% (193 videos).
Facebook runs lower: the median post on Mydrop earned 1.11% of its reach in reactions and comments, with the middle half between 0.36% and 3.14% (1,630 posts).
By reach (or views, for video) to judge a post: it only counts people who saw it. By followers to compare public accounts, such as creators for a brand deal, since anyone can see a follower count.
On Mydrop, profiles that posted 7 or more times a week had a median rate of 0.68%, against 3.08% at 1 to 3 posts a week. That is a correlation, not a cause: smaller accounts post less and carry higher rates.
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