Pinterest adds a Pin's saves, Pin clicks and outbound clicks and divides them by its impressions. 415 engagements on 12,500 impressions is a 3.32% engagement rate.
Free tool by Mydrop, no signup
Free Pinterest engagement rate calculator
Pinterest's engagement rate is a Pin's saves, Pin clicks and outbound clicks divided by its impressions, times 100.
1Enter the post's numbers
Divide by
2Your engagement rate
0.00%
Copy the Pin's numbers from Pinterest Analytics.
No Mydrop benchmark for Pinterest yet: compare with the account's own recent posts.
Track every Pin
Mydrop reads the impressions, saves and clicks of every Pin for you, then puts them in a client report.
Your numbers stay in your browser. Nothing is sent or saved.
How Pinterest engagement rate works
Saves and clicks, not likes
Pinterest counts saves, Pin clicks (opening the Pin) and outbound clicks (going to your site) as engagements. Reactions and comments are not part of its rate.
Divide by impressions
An impression is each time the Pin was shown on screen. Pinterest Analytics divides by impressions, so use the same base to match it.
Watch the outbound clicks
For a brand, outbound clicks are the visits a Pin sends to the website. Pinterest shows their own rate next to the engagement rate: report both.
Example: “A Pin with 12,500 impressions, 140 saves, 210 Pin clicks and 65 outbound clicks” = 3.32% engagement rate by impressions
Formula from Pinterest's help on Pinterest Analytics. Page checked on October 11, 2026.
Reference
Every Pinterest number, and where to find it
What each number means, where Pinterest shows it, and whether its engagement rate counts it.
| Number | Where Pinterest shows it | In Pinterest's rate |
|---|---|---|
| Impressions | Pinterest Analytics > Overview, or the Pin's stats | Divide by it |
| Saves | Pinterest Analytics, and the Pin's stats | Counted |
| Pin clicks | Pinterest Analytics, and the Pin's stats | Counted |
| Outbound clicks | Pinterest Analytics, and the Pin's stats | Counted |
| Engagement rate | Pinterest Analytics shows it per Pin | The result: compare with this page |
| Video views | Pinterest Analytics, video Pins | Not used |
| Followers | Your profile | Divide by it only for a quick comparison |
On some formats Pinterest also counts carousel swipes and collection clicks as engagements. If your Pin is a carousel, add the swipes to Pin clicks to match Pinterest's figure.
Measured for you
Pinterest numbers, tracked in Mydrop
Mydrop reads every Pin's impressions, saves, Pin clicks and outbound clicks, and puts every account you manage in one branded client report.
Start free
Free plan, then $19 a month flat. Never per seat.
Questions
Pinterest engagement rate, answered
Mydrop does not publish a Pinterest benchmark yet. Compare a Pin with your account's own average in Pinterest Analytics over the same period.
A Pin click opens the Pin on Pinterest. An outbound click leaves Pinterest for the Pin's website link, the visit most brands want.
Not in Pinterest's own engagement rate, which counts saves, Pin clicks and outbound clicks. Track comments separately if they matter to the client.
In Pinterest Analytics: on the web, open the menu, then Analytics, then Overview; in the app, tap the chart icon on your profile. Each Pin lists impressions, saves and clicks.
Yes. No signup, no limit, and your numbers never leave your browser.
Calculate it here. Track every Pin in Mydrop.
Plan, publish and report on Pinterest and 9 more networks from one workspace. Free to start.
