Build the link here and paste it as the Pin's destination link. Use utm_source=pinterest, utm_medium=social, your campaign and the Pin's topic in utm_content.
Free tool by Mydrop, no signup
Free Pinterest UTM builder
Every Pin carries one destination link: tag it here so GA4 shows which Pin, board or campaign sent each visit to your site.
3Pick where you will share it
More options: medium, content, client prefix
Between words
Your tagged links
GA4: Organic SocialPaste a link to see it tagged for each network.
Let every link tag itself
Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.
Your links stay in your browser. Nothing is sent or saved.
How to tag Pinterest links
One link per Pin
Each Pin has a single destination link, and it is what an outbound click opens. Tag it before you publish; changing it later splits the data.
Tag the Pin, not just Pinterest
Pins live for months. Put the Pin's topic in utm_content, such as utm_content=spring-recipes, so GA4 shows which Pins keep sending visits.
GA4 knows Pinterest
pinterest is on GA4's list of social sites, with its country domains: tagged visits land in Organic Social with utm_medium=social.
Example: A recipe Pin linking to the recipe page = https://example.com/recipe?utm_source=pinterest&utm_medium=social&utm_campaign=spring-recipes&utm_content=pin-1
Link rules checked on October 11, 2026, against Pinterest's help and GA4's source list.
Reference
Where links work on Pinterest, and how to tag them
Every place a link can sit on Pinterest, whether people can click it, and the tag to give it.
| Where the link sits | Clickable? | Tag to add |
|---|---|---|
| Pin destination link | Clickable (outbound click) | utm_content=pin-topic |
| Profile website | Clickable | utm_content=profile |
| Ads (Promoted Pins) | Clickable | utm_medium=paid-social |
Pinterest Analytics counts outbound clicks on its side. GA4 counts the visits that arrive; the two never match exactly, so report both.
Tagged for you
Pinterest links, tagged automatically by Mydrop
Set the tags once on a campaign: Mydrop adds them to every link in your Pinterest captions while it runs, with pinterest as the source, and never overwrites tags a link already has.
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Free plan, then $19 a month flat. Never per seat.
Questions
Pinterest UTM tags, answered
pinterest, in lowercase. It is on GA4's list of social sites and it is the source Mydrop's campaigns write.
Pinterest counts clicks; GA4 counts visits that load and accept tracking. Some clicks never become a visit, so GA4 is usually lower.
Yes, but the old and new links then report separately. Tag the link right before the Pin goes out.
Yes. No signup, no limit, and your links never leave your browser.
Tag it here. Automate every Pinterest link in Mydrop.
Campaigns, short links and reports for every client, from one workspace. Free to start.
