On accounts connected to Mydrop, the median TikTok video earned 2.98% of its views, and the middle half sat between 1.77% and 6.55% (193 videos, 180 days to September 2026). Above 6.55% is a top-quarter video.
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Free TikTok engagement rate calculator
TikTok engagement rate is a video's likes, comments and shares divided by its views, times 100. The median video on Mydrop scores 2.98%.
1Enter the video's numbers
Divide by
2Your engagement rate
0.00%
Copy the video's numbers from its analytics in TikTok Studio.
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Mydrop works out the engagement rate of every TikTok video and account for you, then puts it in a client report.
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How TikTok engagement rate works
Divide by views, not followers
Many TikTok views come from the For You feed, from people who do not follow the account, so a rate by followers swings wildly from one video to the next. Views keep videos comparable.
Count likes, comments, shares
These three are what Mydrop's TikTok rate counts, as TikTok reports them per video. Saves are worth tracking too; add them to the shares box if you want them counted.
Know the bar
On accounts connected to Mydrop, the middle half of TikTok videos sat between 1.77% and 6.55% of their views. Above 6.55%, a video is in the top quarter.
Example: “A video with 1,240 likes, 38 comments and 51 shares on 41,000 views” = 3.24%, above the median TikTok video on Mydrop (2.98%)
Benchmarks from 193 TikTok videos on accounts connected to Mydrop, 180 days to September 17, 2026. Page checked on October 11, 2026.
Mydrop data
What is a good TikTok engagement rate? 2.98% is the median.
We measured 193 TikTok videos on accounts connected to Mydrop, over 180 days to September 2026. Each rate is the video's likes, comments and shares divided by its views.
Bottom quarter: under 1.77%Middle half: 1.77% to 6.55%Top quarter: over 6.55%
- Half of all TikTok videos on Mydrop earned between 1.77% and 6.55% of their views. A top-quarter video earns nearly four times the rate of a bottom-quarter one.
- Tuesday videos did 8% better than the account's typical video, Sunday videos 6% worse. The other days had fewer than 30 videos each, so we leave them out.
- Morning, afternoon and evening sat within 2% of each other: on TikTok the video matters far more than the hour.
Reference
Every TikTok number, and where to find it
What each number in the formula means, and where TikTok shows it for a video.
| Number | Where TikTok shows it | In the formula |
|---|---|---|
| Views | TikTok Studio > Analytics, then the video | Divide by it |
| Likes | Under the video, and in its analytics | Counted |
| Comments | Under the video, and in its analytics | Counted |
| Shares | Under the video, and in its analytics | Counted |
| Saves (favorites) | Under the video | Optional: add to shares |
| Average watch time | The video's analytics | Not in the rate: read it next to it |
| Followers | Your profile | Divide by it only for a public, quick comparison |
TikTok Studio shows analytics for each video: next to views, likes, comments and shares you get average watch time, retention and where the views came from. TikTok shows no engagement rate itself; this is the formula Mydrop uses.
Measured for you
TikTok engagement, tracked in Mydrop
Mydrop reads each TikTok video's views, likes, comments and shares, works out its engagement rate, and puts every account you manage in one branded client report.
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Questions
TikTok engagement rate, answered
Add the video's likes, comments and shares, divide by its views, and multiply by 100. 1,329 interactions on 41,000 views is a 3.24% engagement rate.
Because TikTok shows videos to people who do not follow you. A video can reach ten times your follower count, or a tenth of it, so followers say little about how the video did.
Mydrop's TikTok rate counts likes, comments and shares. Saves are a strong sign of interest; if you report them, add them in and say so, and keep the same formula every month.
On Mydrop, Tuesday videos did 8% better than the account's typical video and Sunday videos 6% worse. Other days had too few videos to call.
Yes. No signup, no limit, and your numbers never leave your browser.
Calculate it here. Track every TikTok video in Mydrop.
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