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Free LinkedIn engagement rate calculator

LinkedIn's engagement rate is a post's clicks, reactions, comments and reposts divided by its impressions, times 100.

1Enter the post's numbers

Divide by

2Your engagement rate

0.00%

Copy the post's numbers from LinkedIn analytics: Page > Analytics > Content, or the post's own analytics.

No Mydrop benchmark for LinkedIn yet: compare with the account's own recent posts.

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LinkedIn Engagement Rate Calculator by <a href="https://mydropai.com/tools/linkedin-engagement-rate-calculator/">Mydrop</a>

How LinkedIn engagement rate works

Use LinkedIn's formula

LinkedIn Page analytics divides interactions (clicks, reactions, comments and reposts) by impressions. With the same formula, your number matches what the client sees in LinkedIn.

Pages and profiles differ

Company Pages show clicks and an engagement rate. Personal profiles show impressions, members reached, reactions, comments and reposts, but no clicks and no rate: leave clicks at 0.

Impressions, not members reached

Impressions count every time the post was shown; members reached counts each person once. LinkedIn's rate divides by impressions, so use impressions to match it.

Example: “A Company Page post with 1,920 impressions, 38 clicks, 41 reactions, 6 comments and 3 reposts” = 4.58%, the figure LinkedIn Page analytics shows

Formula from LinkedIn Help (Page analytics metrics). Page checked on October 11, 2026.

Reference

Every LinkedIn number, and where to find it

What each number means, where LinkedIn shows it, and whether its engagement rate counts it.

NumberWhere LinkedIn shows itIn LinkedIn's rate
ImpressionsPage: Analytics > Content. Profile: the post's analyticsDivide by it
Members reachedBoth: the post's analytics (each member counted once)Not used
ClicksCompany Pages only: Analytics > ContentCounted
ReactionsUnder the post, and in its analyticsCounted
CommentsUnder the post, and in its analyticsCounted
RepostsUnder the post, and in its analyticsCounted
FollowersThe Page or profileDivide by it only for a public, quick comparison

LinkedIn defines engagement rate as interactions per impression, where interactions are clicks, reactions, comments and reposts. Clicks are clicks on the post, your Page name or logo; they never include the reactions, comments or reposts themselves.

Questions

LinkedIn engagement rate, answered

LinkedIn adds a post's clicks, reactions, comments and reposts and divides them by its impressions. A post with 88 interactions on 1,920 impressions has a 4.58% engagement rate.

Mydrop does not publish a LinkedIn benchmark yet. Compare a post with the Page's own average over the last 90 days, which is what the client will do too.

LinkedIn shows clicks and an engagement rate for Company Pages only. On a personal profile, add reactions, comments and reposts and divide by impressions.

By impressions, to match LinkedIn's own rate. Members reached counts each person once and gives a higher rate, which a client cannot check in LinkedIn.

In the Page's admin view, open Analytics, then Content. Each post lists impressions, members reached, clicks, reactions, comments, reposts and engagement rate.

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