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Free Instagram report template

Enter last month's Instagram followers, reach and interactions and get a one-page client report with growth and engagement rate, ready to save as a PDF.

1Who is it for?

2Last month's numbers

Instagram

3Your report

Social media report

Client name

0Followers
–Follower growth
0Reach
0Engagements
–Engagement rate
0Link clicks
NetworkFollowersGrowthPostsReachEngagementsEngagement rateLink clicks
Instagram0–000–0

Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.

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Link to this report template

Writing about Instagram reporting or teaching a class? Paste this link.

Instagram Report Template by <a href="https://mydropai.com/tools/instagram-report-template/">Mydrop</a>

How to write a Instagram report clients read

Add up each post's reach

The account's monthly reach counts each person once, so it runs lower than the sum of the posts. Add up the posts' reach to compare with a per-post benchmark.

Count all four interactions

Likes, comments, shares and saves, every month. Shares and saves are the ones a client should see grow.

Benchmark: 3.08%

The median Instagram post on Mydrop earned 3.08% of its reach. The middle half sat between 1.06% and 6.71%.

Example: Followers 8,200 to 8,450, reach 31,000, 1,240 interactions = +3.05% followers and a 4.00% engagement rate, above the 3.08% median

Where each number lives in Instagram's analytics, checked on October 11, 2026.

Reference

Every number of a Instagram report, and where to find it

Each box of the template, the Instagram number that goes in it, and what to watch for.

In the templateIn InstagramGood to know
Followers at start and endYour profile on the first and the last day. Insights shows the net change.Growth counts follows minus unfollows
PostsPosts, carousels and Reels published in the monthCount Stories apart
Reach or viewsEach post's reach (Instagram calls it Viewers), added upViews count repeats: leave them out of the rate
EngagementsInteractions: likes, comments, shares and savesListed in each post's View insights
Link clicksExternal link taps (profile) and link sticker taps (Stories)Feed captions carry no clickable links

Questions

Instagram reports, answered

Follower growth, posts published, reach, interactions (likes, comments, shares and saves), engagement rate by reach and link taps, then the best posts and the plan for next month.

Reach, for the engagement rate. Views count every time the content was shown, repeats included, so a rate by views reads low and moves with repeat viewers.

On Mydrop, the median Instagram post earned 3.08% of its reach, and the top quarter more than 6.71% (2,901 posts). Compare the month with that, using the sum of each post's reach.

In the Instagram app, open Insights from your profile and pick the period. Meta Business Suite shows the same numbers on a computer, post by post.

Yes. Mydrop pulls reach, views, followers and interactions for each connected Instagram account, and sends a branded PDF report on schedule.

Yes. No signup, no watermark, and your numbers never leave your browser.

Draft it here. Automate your Instagram reports in Mydrop.

Branded reports, sent on schedule, for every client. Free to start.

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