Social media report
Client name
| Network | Followers | Growth | Posts | Reach | Engagements | Engagement rate | Link clicks |
|---|---|---|---|---|---|---|---|
| 0 | – | 0 | 0 | 0 | – | 0 |
Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.
Free tool by Mydrop, no signup
Enter last month's Instagram followers, reach and interactions and get a one-page client report with growth and engagement rate, ready to save as a PDF.
1Who is it for?
2Last month's numbers
3Your report
Social media report
| Network | Followers | Growth | Posts | Reach | Engagements | Engagement rate | Link clicks |
|---|---|---|---|---|---|---|---|
| 0 | – | 0 | 0 | 0 | – | 0 |
Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.
Get this Instagram report built for you
Mydrop builds it from your clients' accounts, with your logo, and emails the PDF every month.
Your numbers and logo stay in your browser. Nothing is sent or saved.
The account's monthly reach counts each person once, so it runs lower than the sum of the posts. Add up the posts' reach to compare with a per-post benchmark.
Likes, comments, shares and saves, every month. Shares and saves are the ones a client should see grow.
The median Instagram post on Mydrop earned 3.08% of its reach. The middle half sat between 1.06% and 6.71%.
Example: Followers 8,200 to 8,450, reach 31,000, 1,240 interactions = +3.05% followers and a 4.00% engagement rate, above the 3.08% median
Where each number lives in Instagram's analytics, checked on October 11, 2026.
Reference
Each box of the template, the Instagram number that goes in it, and what to watch for.
| In the template | In Instagram | Good to know |
|---|---|---|
| Followers at start and end | Your profile on the first and the last day. Insights shows the net change. | Growth counts follows minus unfollows |
| Posts | Posts, carousels and Reels published in the month | Count Stories apart |
| Reach or views | Each post's reach (Instagram calls it Viewers), added up | Views count repeats: leave them out of the rate |
| Engagements | Interactions: likes, comments, shares and saves | Listed in each post's View insights |
| Link clicks | External link taps (profile) and link sticker taps (Stories) | Feed captions carry no clickable links |
Reports on autopilot
Mydrop builds this report from each connected Instagram account: reach, views, interactions and engagement rate per post, audience demographics and an AI summary, with your logo.
Free plan, then $19 a month flat. Never per seat.
Questions
Follower growth, posts published, reach, interactions (likes, comments, shares and saves), engagement rate by reach and link taps, then the best posts and the plan for next month.
Reach, for the engagement rate. Views count every time the content was shown, repeats included, so a rate by views reads low and moves with repeat viewers.
On Mydrop, the median Instagram post earned 3.08% of its reach, and the top quarter more than 6.71% (2,901 posts). Compare the month with that, using the sum of each post's reach.
In the Instagram app, open Insights from your profile and pick the period. Meta Business Suite shows the same numbers on a computer, post by post.
Yes. Mydrop pulls reach, views, followers and interactions for each connected Instagram account, and sends a branded PDF report on schedule.
Yes. No signup, no watermark, and your numbers never leave your browser.
Branded reports, sent on schedule, for every client. Free to start.