Sebenzisa ikhadi lamaphuzu elinesisindo ukukhetha i-ejensi ezosebenzela amabhrendi akho amaningi: izindlela eziyisishiyagalombili, ipuzu lika-1 kuya ku-5 ngayinye, isisindo esibonisa okubalulekile kuwe, nobufakazi obucela ngaphambi kokubheka ukwethula. Nika yonke i-ejensi umsebenzi ofanayo wokuhlola, vumela abantu ababili bahlole ngokwehlukana, bese uqhathanisa. Lokho kususa ubuhle bokwethula esinqumweni, kushiye umsebenzi kuphela.
Isifinyezo: Hlola ama-ejensi ngecebo, ukulawula ibhrendi, ubuciko, indlela yokusebenza, imibiko, ithimba, ubuchwepheshe bamapulatifomu nemigomo yezentengiselwano. Nika izindlela zonke izisindo ezihlangana zibe ngu-100. Cela ubufakazi kuphuzu ngalinye, bese unika abathathu osele nabo umsebenzi wokuhlola obhadelwayo.
Ikhadi lamaphuzu
Lungisa izisindo ngokwezidingo zakho. Lezi yisiqalo seqembu elinamabhrendi amaningi.
| Indlela yokuhlola | Isisindo | Ipuzu 5 libukeka kanjani | Ubufakazi okufanele ububize |
|---|---|---|---|
| Icebo | 15 | Liboshelela okuqukethwe ezinjongweni nasebalaleleni bebhrendi ngayinye | Icebo lomsebenzi wakho wokuhlola, nezizathu zalo |
| Ukulawula ibhrendi | 15 | Lisingatha amazwi amaningi ngaphandle kokuwaxuba | Ukuthi bagcina kanjani izwi, amafayela nemithetho yebhrendi ngayinye |
| Ikhwalithi yobuciko | 15 | Umsebenzi ohlukile, ozwana nomyalo, emkhakheni wakho | Izifundo zezibonelo ezimbili ezifanele nezihlaka ezingakashicilelwa |
| Indlela yokusebenza nokugunyaza | 15 | Izigaba ezicacile, abagunyaza abaqokiwe, izikhathi zokuphendula | Ukuboniswa kwendlela eyodwa yokugunyaza esebenzayo |
| Imibiko | 15 | Imibiko ihlangene nezinjongo futhi iqhathanisa amabhrendi ngobulungiswa | Umbiko wangempela ongenamagama |
| Ithimba nesakhono | 10 | Abantu abaqokiwe, abathatha indawo uma omunye engekho, umthwalo ongenzeka | Uhlaka lwethimba le-akhawunti yakho, namahora |
| Ubuchwepheshe bamapulatifomu | 10 | Lizazi izici zomdabu zepulatifomu ngayinye | Ukuthi bangawasingatha kanjani amapulatifomu akho amabili aphezulu |
| Imigomo yezentengiselwano | 5 | Ububanzi obucacile, inqubo yezinguquko nemigomo yokuphuma | Isivumelwano esiyisihlaka nohlu lwamanani |
Phindaphinda ipuzu ngalinye ngesisindo salo, bese uhlukanisa ngo-5, uthole isamba esingu-100. Noma yini engaphansi kuka-70 ithi cha, futhi noma yiliphi ipuzu lika-1 lisho ukumisa.
Yenza umsebenzi wokuhlola ngaphambi kokunikeza amaphuzu
Ukwethula akuyona isikhombi esihle, ngoba ama-ejensi ethula abantu bawo abangcono kakhulu. Kunalokho, nika abathathu osele isivivinyo esifanayo sesonto elilodwa, esibhadelwayo noma okungenani esinomkhawulo ocacile:
- Ibhrendi eyodwa yangempela, nenjongo eyodwa yangempela yomkhankaso.
- Icebo lokuqukethwe lamaviki amabili, ama-post amathathu esampula nohlaka lombiko olungekhasi linye.
- Isikhathi esiphelela ezinsukwini ezinhlanu zomsebenzi.
Hlola lokho okubuyayo. Hlanganisa nemibuzo ababekubuzile: ama-ejensi amahle abuza ngabalaleli, ngohlu lwabagunyazayo nangalokho okwake kwehluleka.
Yini okufanele uyibuze ngendlela ngayinye yokuhlola
Ukulawula ibhrendi. Kuneklayenti elinamabhrendi amaningi, lapha ama-ejensi ahluka kakhulu. Buza: "Nigcina kanjani izwi lebhrendi A lingangeni ebhrendini B?" Impendulo kufanele ibe nama-workspace ahlukene, izimiso zebhrendi ngayinye nezigaba zokubuyekeza, hhayi "ababhali bethu bayaqaphela."
Indlela yokusebenza nokugunyaza. Buza ukuthi i-post isuka kanjani esihlakeni iye ebukhoma nokuthi ubani ongayimisa. Hlola nohlangothi lwakho: i-ikhadi lamaphuzu lokugunyaza kuya ekushicileleni ihlola ukudluliselwa kwemisebenzi ohlangothini lwakho. Ukuze ube nesithombe: kudatha ye-Mydrop yama-post adlule ekugunyazweni kwamaklayenti, isikhathi esimaphakathi kusukela ekuthunyelweni kuya ekugunyazweni sasingamahora angu-6, futhi angu-66% aqedwa ngaphakathi kwamahora angu-24.
Imibiko. Cela ukubona umbiko wangempela. Imibiko kufanele iphendule umbuzo othi "lokhu kuyisondezile yini injongo yethu?", iqhathanise ibhrendi ngayinye nesilinganiso sayo esimaphakathi, futhi ifundeke ngaphandle kwe-ejensi ekamelweni. Imibiko ye-white-label enamalinki okwabelana nokuthunyelwa okuhlelelwe uphawu oluhle. Bona imibiko ye-social media ukuze ubone ukuthi kubukeka kanjani.
Izimpawu eziyingozi
- Ayikho ithimba elibizwe ngamagama. "Ithimba lethu lizonikezwa ngemuva kokusayina."
- Izibalo ezimiswa ekufinyeleleni nasebalandelini, ngaphandle kokuxhumana namaleads, ukuthengisa noma injongo esemyalweni.
- Izinombolo zokukhula ezethembisiwe. Akekho olawula i-algorithm.
- Azikho izinkomba ongazifonela, noma izinkomba kuphela ezikhethwe yi-ejensi.
- Amathuluzi ayo kuphela. Awukwazi ukubona ikhalenda, ukugunyaza noma i-analytics wena uqobo.
Yenza ukubonakala kube yingxenye yesivumelwano
Noma ngabe ikhadi lamaphuzu lithini, cela ukufinyelela kokubuka ikhalenda, ukugunyaza nemibiko. Uma i-ejensi isebenza epulatifomini eyabiwe, ungabona okuhlelelwe nokulindele ukugunyazwa ngaphandle kwe-deck yenyanga ngayinye. I-client portal ye-Mydrop yakhelwe lokhu: amaklayenti abuyekeza futhi agunyaze ama-post ngaphandle kokungena. Uma wena ungu-ejensi ofunda lokhu, ikhadi lamaphuzu elifanayo liwuhlu oluhle lokuhlola lwenkulumo yakho elandelayo, futhi ikhasi lethu lezixazululo zama-ejensi likubonisa amathuluzi.
Ngemuva kokukhetha, sebenzisa uhlu lokuhlola lokuqalisa nohlelo lokukhula ukubeka ama-SLA, futhi faka izinjongo ezisuka ku-uhlu lwama-KPI emyalweni wobuciko esivumelwaneni.
Isinyathelo esilandelayo: kopisha ithebula lisheti, beka izisindo zakho, bese uthumela umsebenzi ofanayo wokuhlola kubakhethiwe bakho kuleli sonto. Hlola impendulo ngayinye ngokwehlukana ngaphambi kokuthi noma ubani axoxe ngayo.
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