Ithuluzi lamahhala lika-Mydrop, akukho ukubhalisa
I-audit ye-social media inikeza i-akhawunti ngayinye amaphuzu ku-engagement, ukuthi iposta kangakanani nezisekelo zephrofayela, bese ikhomba izilungiso ezibaluleke kakhulu.
1Wenza i-audit kubani?
2Khetha izinethiwekhi zabo
3Faka izinombolo ze-akhawunti ngayinye
4I-audit yakho
I-audit ye-social media
Amaphuzu aphelele
–
Faka ama-post e-akhawunti ngayinye ezinsukwini ezingama-30 zokugcina ukuze ubone amaphuzu ayo.
| Inethiwekhi | Amaphuzu | I-engagement | Isigqi sokuposta | Izisekelo zephrofayela |
|---|---|---|---|---|
| – | Ayifakiwe | – | 0 ku-5 | |
| – | Ayifakiwe | – | 0 ku-5 |
I-engagement rate = ama-engagement ÷ i-reach noma ama-views × 100, kuqhathaniswa ne-post ye-median ngenethiwekhi kuma-akhawunti axhunywe ku-Mydrop, izinsuku eziyi-180 kuze kufike kuSepthemba 2026.
Uyithole i-akhawunti? Yilandelele ku-Mydrop
I-Mydrop ilandelela i-engagement rate ye-post ngayinye kuzinethiwekhi zekhasimende futhi ilithumelele umbiko onebrand yalo nyanga zonke.
Izinombolo zakho nelogo kuhlala kusiphequluli sakho. Akukho okuthunyelwayo noma okugcinwayo.
Ama-engagement ngepost ngayinye ÷ i-reach noma ama-views × 100, uma kuqhathaniswa ne-post ye-median kuleyo nethiwekhi ku-Mydrop. Ikota ephezulu 40, ngaphezu kwe-median 30, ngaphansi 15, ikota ephansi 5.
Ama-post ezinsukwini ezingama-30 zokugcina: awekho 0, 1 kuya ku-4 (ngaphansi kweyodwa ngesonto) 15, 5 noma ngaphezulu 30. Isonto ngalinye yisilinganiso, hhayi usuku ngalunye: ku-Mydrop, amaphrofayela aposta ama-post angu-7 noma ngaphezulu ngesonto abe ne-rate ye-median ephansi (0.68%) kunalawo aposta ama-post angu-1 kuya ku-3 (3.08%).
I-bio enesixhumanisi, igama lomsebenzisi nelogo okufanayo, i-post ephiniwe, inkinobho yokuxhumana, i-post ezinsukwini eziyi-7 zokugcina. Ama-followers ayabonisa, awanikezwa maphuzu.
Isibonelo: I-Instagram ku-2.10% nge-reach, ama-post angu-6 ezinsukwini ezingama-30, izisekelo zephrofayela ezi-4 kwezi-5 = 69 ku-100 (15 i-engagement + 30 isigqi + 24 izisekelo)
Ama-benchmark asuka kuma-post kuma-akhawunti axhunywe ku-Mydrop, izinsuku eziyi-180 kuze kube nguSepthemba 17, 2026. Ikhasi lihlolwe ngo-Okthoba 21, 2026.
Idatha ye-Mydrop
I-post ye-median kuma-akhawunti axhunywe ku-Mydrop, izinsuku eziyi-180 kuze kube nguSepthemba 2026. I-rate ngayinye ngeyenethiwekhi uqobo: ama-engagement ahlukaniswe nge-reach ku-Instagram naku-Facebook, nge-views ku-TikTok naku-YouTube.
Inkomba
Ukuhlolwa okuyisikhombisa nge-akhawunti ngayinye, konke kufundeka kuphrofayela yomphakathi ngaphandle kwe-reach ku-Instagram naku-Facebook, ephuma ku-insights ye-akhawunti. Izisekelo ezinhlanu zabelana ngamaphuzu angama-30: 6 ngayinye, ngaphezulu lapho inethiwekhi ingenayo i-post ephiniwe noma inkinobho yokuxhumana.
| Ukuhlola | Indlela yokukulinganisa | Amaphuzu |
|---|---|---|
| I-engagement rate | Isilinganiso sama-engagement ngepost ngayinye ÷ isilinganiso se-reach noma ama-views × 100 | Kufika ku-40 |
| Isigqi sokuposta | Ama-post ashicilelwe ezinsukwini ezingama-30 zokugcina | Kufika ku-30 |
| I-bio enesixhumanisi | Isixhumanisi esisebenzayo esiya kuwebhusayithi noma ekhasini lokufika | 6 |
| Igama lomsebenzisi nelogo okufanayo | Igama nesithombe sephrofayela okufanayo nakwamanye ama-akhawunti e-brand | 6 |
| I-post ephiniwe | I-post ephiniwe phezulu kuphrofayela | 6 |
| Inkinobho yokuxhumana | Inkinobho ye-imeyili, yocingo noma yomlayezo kuphrofayela | 6 |
| Kuposwe ezinsukwini eziyi-7 ezedlule | I-post yakamuva ayikafiki ngesonto | 6 |
Ngaphandle kwe-reach noma ama-views, noma kunethiwekhi engenayo i-median ye-Mydrop, i-engagement iyashiywa futhi amanye amaphuzu angama-60 aguqulwa abe ngu-100. Amaphuzu aphelele yisilinganiso sama-akhawunti.
Ngemuva kwe-audit
I-Mydrop ifunda i-reach, ama-views ne-engagement ye-post ngayinye kunethiwekhi ngayinye, ibale i-rate nge-post ngayinye nge-akhawunti ngayinye, bese ithumela amakhasimende umbiko onebrand yawo.
Uhlelo lwamahhala, bese kuba $19 ngenyanga, intengo eyodwa. Akukho imali yesihlalo.
Imibuzo
Ukuhlola i-akhawunti ngayinye ye-social ngokwezinga: ukuthi ama-post axhumana kahle kangakanani, ukuthi i-akhawunti iposta kangakanani nokuthi izisekelo zephrofayela zikhona yini. Ama-ejensi enza eyodwa kukhasimende elilindelekile ukukhombisa abazokulungisa.
Ngenethiwekhi ngayinye: ama-followers, ama-post ezinsukwini ezingama-30 zokugcina, i-engagement rate nezisekelo zephrofayela ezinhlanu (isixhumanisi se-bio, igama lomsebenzisi nelogo, i-post ephiniwe, inkinobho yokuxhumana, i-post yakamuva). Bese amaphuzu nezilungiso eziphezulu.
I-engagement ibalwa ngamaphuzu angama-40, isigqi sokuposta ngama-30 nezisekelo zephrofayela ngama-30. Ngaphandle kwe-reach noma ama-views, i-engagement iyashiywa futhi amanye amaphuzu angama-60 aguqulwa abe ngu-100. Amaphuzu aphelele yisilinganiso sama-akhawunti.
Kuma-akhawunti axhunywe ku-Mydrop, i-post ye-median ye-Instagram yathola u-3.08% we-reach yayo, ividiyo ye-median ye-TikTok u-2.98% wama-views ayo ne-post ye-median ye-Facebook u-1.11% we-reach yayo. Ngaphezu kwe-median kuthola amaphuzu angama-30 kwangama-40 e-engagement, ikota ephezulu ithola angama-40.
Yebo. Ama-followers, ama-post, ama-likes nama-comments ayasesidlangalaleni, futhi i-TikTok ne-YouTube zibonisa ama-views evidiyo ngayinye. I-reach ku-Instagram naku-Facebook ivela ku-insights ye-akhawunti; ngaphandle kwayo, lawo ma-akhawunti anikezwa amaphuzu ngesigqi nezisekelo.
Okungenani kanye ngesonto nenethiwekhi ngayinye: i-audit inikeza amaphuzu aphelele esigqi kusukela kuma-post angu-5 ezinsukwini ezingama-30. Ku-Mydrop, amaphrofayela aposta ama-post angu-7 noma ngaphezulu ngesonto abe ne-rate ye-median engu-0.68%, uma kuqhathaniswa no-3.08% kuma-post angu-1 kuya ku-3 ngesonto.
Yebo. Akukho ukubhalisa futhi akukho i-imeyili yokuthola i-PDF, futhi izinombolo ozifakayo azisoze ziphume kusiphequluli sakho.
I-analytics, imibiko yamakhasimende nokushicilela kwekhasimende ngalinye, endaweni eyodwa yokusebenza. Mahhala ukuqala.
Kukhululekile ukuqala. Akudingi ikhadi lekhredithi. Yenzelwe umsebenzi wangempela weklayenti.
Instagram
Facebook
TikTok
YouTube