Free tool by Mydrop, no signup
A social media audit scores each account on engagement, posting rhythm and profile basics, then names the fixes that matter most.
1Who are you auditing?
2Pick their networks
3Enter each account's numbers
4Your audit
Social media audit
Overall score
–
Enter each account's posts in the last 30 days to see its score.
| Network | Score | Engagement | Posting rhythm | Profile basics |
|---|---|---|---|---|
| – | Not entered | – | 0 of 5 | |
| – | Not entered | – | 0 of 5 |
Engagement rate = engagements ÷ reach or views × 100, compared with the median post per network on accounts connected to Mydrop, 180 days to September 2026.
Won the account? Track it in Mydrop
Mydrop tracks every post's engagement rate across the client's networks and sends them a branded report every month.
Your numbers and logo stay in your browser. Nothing is sent or saved.
Engagements per post ÷ reach or views × 100, against the median post on that network on Mydrop. Top quarter 40, above the median 30, below 15, bottom quarter 5.
Posts in the last 30 days: none 0, 1 to 4 (under 1 a week) 15, 5 or more 30. Weekly is the bar, not daily: on Mydrop, profiles posting 7+ times a week had a lower median rate (0.68%) than those at 1 to 3 (3.08%).
Bio with a link, same handle and logo, pinned post, contact button, a post in the last 7 days. Followers are shown, never scored.
Example: Instagram at 2.10% by reach, 6 posts in 30 days, 4 of 5 profile basics = 69 out of 100 (15 engagement + 30 rhythm + 24 basics)
Benchmarks from posts on accounts connected to Mydrop, 180 days to 17 September 2026. Page checked on 21 October 2026.
Mydrop data
The median post on accounts connected to Mydrop, over 180 days to September 2026. Each rate is the network's own: engagements divided by reach on Instagram and Facebook, by views on TikTok and YouTube.
Reference
Seven checks per account, all readable from the public profile except reach on Instagram and Facebook, which comes from the account's insights. The five basics share 30 points: 6 each, more where a network has no pinned post or contact button.
| Check | How to measure it | Points |
|---|---|---|
| Engagement rate | Average engagements per post ÷ average reach or views × 100 | Up to 40 |
| Posting rhythm | Posts published in the last 30 days | Up to 30 |
| Bio with a link | A working link to the website or a landing page | 6 |
| Same handle and logo | The same name and profile picture as the brand's other accounts | 6 |
| Pinned post | A post pinned to the top of the profile | 6 |
| Contact button | An email, call or message button on the profile | 6 |
| Posted in the last 7 days | The latest post is less than a week old | 6 |
Without reach or views, or on a network with no Mydrop median yet, engagement is left out and the other 60 points are scaled to 100. The overall score is the average of the accounts.
After the audit
Mydrop reads every post's reach, views and engagement from each network, works out the rate per post and per account, and sends clients a branded report.
Free plan, then $19 a month flat. Never per seat.
Questions
A check of each social account against a standard: how well posts engage, how often the account posts and whether the profile basics are in place. Agencies run one on a prospect to show what they would fix.
Per network: followers, posts in the last 30 days, engagement rate and five profile basics (bio link, handle and logo, pinned post, contact button, a recent post). Then a score and the top fixes.
Engagement counts for 40 points, posting rhythm for 30 and profile basics for 30. Without reach or views, engagement is left out and the other 60 points are scaled to 100. The overall score is the average of the accounts.
On accounts connected to Mydrop, the median Instagram post earned 3.08% of its reach, the median TikTok video 2.98% of its views and the median Facebook post 1.11% of its reach. Above the median scores 30 of the 40 engagement points, the top quarter scores 40.
Yes. Followers, posts, likes and comments are public, and TikTok and YouTube show the views of every video. Reach on Instagram and Facebook comes from the account's insights; without it, those accounts are scored on rhythm and basics.
At least once a week per network: the audit gives full rhythm points from 5 posts in 30 days. On Mydrop, profiles that posted 7 or more times a week had a median rate of 0.68%, against 3.08% at 1 to 3 posts a week.
Yes. No signup and no email to get the PDF, and the numbers you type never leave your browser.
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