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Free social media proposal generator

A social media proposal sets out the goals, posts per network, approvals, price and next step. Fill in this template and download the PDF.

1Who is it for?

2Their goals

3What you deliver

4Price and start

More options: currency, minimum term, colour

5Your proposal

Your agency

Proposal

Social media for Client name

Prepared by Your agency

Summary

Your agency will plan, create and publish social media for Client name on Instagram and Facebook.

20Posts a month
2Networks
–Monthly retainer

Goals

  • Grow the audience
  • More engagement

Scope of work

DeliverableEach month
Instagram12 posts
Facebook8 posts
Community managementReplies to comments and messages
Monthly reportResults and next steps
Total posts a month20

How we work together

  1. 1PlanWe plan each month's posts in a shared calendar, in a client portal you can open at any time.
  2. 2ApproveEach post is sent to you for approval before it goes live. You approve it or ask for changes from a link, no login needed.
  3. 3PublishApproved posts go live on schedule on every network.
  4. 4EngageWe reply to comments and messages, and flag anything that needs you.
  5. 5ReportEach month you get a report: reach, engagement, what worked and what we change next.

Investment

Monthly retainer–
Minimum term3 months
Payment termsMonthly, paid in advance

Next steps

  1. Sign this proposal.
  2. We send the first invoice.
  3. Kick-off call: goals, brand voice and access to your accounts.
  4. Your first posts arrive for approval.

Agreed

For Client name

Name

Signature

Date

For Your agency

Name

Signature

Date

Made with Mydrop

Won the client? Run it in Mydrop

Mydrop sends every post to the client for approval from a link and gives each client a branded portal with their calendar and reports.

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Link to this proposal generator

Writing about winning clients or teaching a class? Paste this link.

Social Media Proposal Generator by <a href="https://mydropai.com/tools/social-media-proposal-generator/">Mydrop</a>

How to write a social media proposal that gets signed

Scope in numbers

Write posts per network per month, not "regular posting". A number the client can count settles the scope before it turns into an argument.

Say how approval works

Who approves, how and how fast. Each post sent for approval from a link keeps feedback in one place, not in email threads.

One price, one next step

A monthly retainer, a setup fee if any, the minimum term and payment terms. Then one action: sign and start.

Example: Instagram 12 + Facebook 8 posts a month, $1,500 retainer, $500 setup fee, 3-month minimum term = $2,000 first invoice and $5,000 for the minimum term

Approval data from posts on Mydrop, September 2026. Page checked on 21 October 2026.

Mydrop data

How fast do clients approve posts? Hours, not days.

Measured on posts that went through a client approval on Mydrop in September 2026, from the moment a post was sent to the moment it was approved. Put a reply time in the proposal and hold both sides to it.

6 hMedian time from sent to approved
66%Approved within 24 hours

Reference

What goes in a social media proposal, section by section

Seven sections, in the order a client reads them. The generator above fills in each one.

SectionWhat to writeWhy it matters
CoverClient name, your agency, logo and dateIt looks finished before a word is read
SummaryOne sentence: who, which networks, from whenThe line a busy owner actually reads
GoalsTwo or three outcomes the client cares aboutIt ties every post to a result
Scope of workPosts per network per month, stories, replies, reportsIt settles what is included, in numbers
How we workPlan, approve, publish, engage, reportIt shows the client where they fit in
InvestmentRetainer, setup fee, minimum term, payment termsNo surprise on the first invoice
Next stepsSignature, first invoice, kick-off call, first postsIt turns a yes into a start date

Keep the proposal to two or three pages. Legal terms belong in the contract you send after the yes.

After the yes

Everything the proposal promises, built into Mydrop

Per-post approval links, a branded portal for each client, a shared calendar and monthly reports, for every client from one workspace.

Client approvals from a linkEach post gets its own review link with a live preview: approve, hold or suggest edits, no client login.See approvals
A portal for each clientA white-label portal where clients review posts, upload files and open their reports.See the client portal
One calendar, every networkPlan and schedule to 14 networks, client by client, from one calendar.See the calendar
Reports clients understandReach, engagement and clicks in a branded PDF, a link or a monthly email.See reports
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Questions

Social media proposals, answered

A cover, a one-line summary, the client's goals, the scope (posts per network per month), how approvals and reports work, the price with payment terms, and next steps with a signature line.

Fill in the steps above, click Download PDF and choose Save as PDF in the print window. Only the proposal prints, cover page first.

Yes. Say that each post goes to the client for approval before it goes live, and how fast you need an answer. On posts that went through a client approval on Mydrop, the median time to approval was 6 hours, and 66% were approved within 24 hours.

Start from the work: posts per network, community management and reporting at your hourly rate, plus your tool cost per client. The free agency pricing calculator turns that into a monthly retainer.

In Mydrop, yes. Each post gets its own review link with a preview of the post, and the client approves it or suggests edits with no login.

Yes. No signup and no email to get the PDF, and what you type never leaves your browser.

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