Free tool by Mydrop, no signup
Add last month's numbers for each network and get a one-page client report with growth, engagement rate and next steps, ready to save as a PDF.
1Who is it for?
2Last month's numbers
3Your report
Social media report
| Network | Followers | Growth | Posts | Reach | Engagements | Engagement rate | Link clicks |
|---|---|---|---|---|---|---|---|
| 0 | – | 0 | 0 | 0 | – | 0 | |
| 0 | – | 0 | 0 | 0 | – | 0 | |
| 0 | – | 0 | 0 | 0 | – | 0 |
Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.
Get this report built for you
Mydrop builds it from your clients' accounts, with your logo, and emails the PDF every month.
Your numbers and logo stay in your browser. Nothing is sent or saved.
Clients read the top of page one. Put follower growth, engagement rate and link clicks first, and the details per network below.
Show each number against the month before. A benchmark, such as Mydrop's median post, comes second, as context.
Close with what you will change next month. A report that ends with a plan turns numbers into a decision.
Example: Followers 12,400 to 12,950, reach 48,000, 1,920 engagements = +4.4% followers and a 4.00% engagement rate by reach
Formulas as each network reports them; medians from posts on accounts connected to Mydrop, to September 2026. Page checked on October 10, 2026.
Reference
The six numbers this template shows, how to get each one, and what it tells a client.
| Metric | How to calculate it | What it tells the client |
|---|---|---|
| Follower growth | (Followers at the end − at the start) ÷ at the start × 100 | Whether the audience is growing |
| Reach | People who saw at least one post (views for video networks) | How many people the content touched |
| Posts | Posts published in the month | Whether the plan was delivered |
| Engagements | Likes, comments, shares and saves, added up | How many people acted on a post |
| Engagement rate | Engagements ÷ reach × 100 | How good the content was, whatever the audience size |
| Link clicks | Clicks on links in the posts, from each network's insights | Whether posts send people to the website |
Use the same formulas every month. If a network changes what it reports, note it in the report so the client knows why a number moved.
Reports on autopilot
Mydrop builds this report from the connected accounts: native metrics per network, real engagement rates and AI summaries, with your logo and colors, as a PDF, a share link or a scheduled email.
Free plan, then $19 a month flat. Never per seat.
Questions
Follower growth, reach, engagements, engagement rate and link clicks for each network, the best posts of the month, and a short plan for next month. This template lays them out on one page.
Monthly for most clients, with the same layout every time so changes are easy to spot. During a launch or a campaign, add a short weekly update.
Fill in the numbers, click Download PDF, and choose Save as PDF in the print window. Only the report prints, without the page around it.
Engagements divided by reach, times 100. Use the same formula every month, and the free engagement rate calculator to check a single post.
Yes. Mydrop builds the report from the connected accounts, with your logo and colors, and can email it as a PDF every day, week or month.
Yes. No signup, no watermark, and your numbers never leave your browser.
Branded reports, sent on schedule, for every client. Free to start.
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