Isakhi se-UTM sengeza amathegi okulandelela (utm_source, utm_medium, utm_campaign) esixhumanisini, ukuze i-Google Analytics ibonise ukuthi iyiphi inethiwekhi, umkhankaso kanye ne-post ethumele ukuvakasha ngakunye.
Ithuluzi lamahhala lika-Mydrop, akukho ukubhalisa
Isakhi se-UTM samahhala
Amathegi e-UTM atshela i-Google Analytics ukuthi iyiphi inethiwekhi, umkhankaso kanye ne-post ethumele ukuvakasha ngakunye: wengeze lapha, isixhumanisi esisodwa ngenethiwekhi.
3Khetha lapho uzokwabelana khona
Ezinye izinketho: i-medium, i-content, isiqalo sekhasimende
Phakathi kwamagama
Izixhumanisi zakho ezinamathegi
GA4: Organic SocialNamathisela isixhumanisi ukuze usibone sinamathegi kunethiwekhi ngayinye.
Vumela isixhumanisi ngasinye sizifake amathegi
I-Mydrop yengeza amathegi akho e-UTM kuzo zonke izixhumanisi ezikumbhalo ngesikhathi umkhankaso uqhubeka, futhi ingafinyeza isixhumanisi ukuze ibale ukucofwa.
Izixhumanisi zakho zihlala kusiphequluli sakho. Akukho okuthunyelwayo noma okugcinwayo.
Indlela yokufaka amathegi ezixhumanisini ze-social media
Ngamagama amancane, njalo
Imibiko ye-GA4 ibonisa i-Instagram ne-instagram njengemithombo emibili. Khetha amagama amancane nesiqhekezi esisodwa, bese usisebenzisa kuzo zonke izixhumanisi nakuwo wonke amakhasimende.
social kuma-post e-organic
I-GA4 ifaka ukuvakasha ngaphansi kwe-Organic Social uma i-medium ingu-social. Izikhangiso zidinga i-medium ekhokhelwayo njenge-paid-social ukuze zifike ku-Paid Social.
Ungalokothi ufake amathegi kusayithi lakho
Amathegi ezixhumanisini eziphakathi kwamakhasi ewebhusayithi yakho ashintsha lapho isivakashi sasivela khona ngempela. Faka amathegi ezixhumanisini ozabelana ngazo kwenye indawo kuphela.
Isibonelo: example.com/spring kwabelwana ngaso ku-Instagram kumkhankaso "Ukuthengisa kwentwasahlobo" = https://example.com/spring?utm_source=instagram&utm_medium=social&utm_campaign=spring-sale
Imithetho yeziteshi evela kuqoqo leziteshi elizenzakalelayo le-GA4. Ikhasi lihlolwe ngo-Okthoba 10, 2026.
Idatha ye-Mydrop
Ingabe izixhumanisi zilimaza ukuxhumana? Kancane. Zifake amathegi ukuze ubone ukuthi ukucofwa kuyakhokhela yini.
Siqhathanise ama-post angu-4,848 kuma-akhawunti axhunywe ku-Mydrop, ezinsukwini eziyi-180 kuze kufike kuSepthemba 2026. I-post ngayinye ikalwa ngokuqhathaniswa ne-post ejwayelekile ye-akhawunti yayo.
- Ama-post anesixhumanisi kumbhalo azuze ukuxhumana okuncane ngo-7% kune-post ejwayelekile ye-akhawunti (ama-post angu-266).
- Leyo ndleko ikhokhela kuphela uma isixhumanisi siletha ukuvakasha okubalulekile, okuyikho okukuvumela ukuthi ukubone ku-GA4 ngamathegi e-UTM.
Inkomba
Yonke ipharamitha ye-UTM etafuleni elilodwa
Amathegi amahlanu amboza zonke izixhumanisi ze-social. I-source, i-medium kanye ne-campaign zifakwa kuso sonke isixhumanisi; ezinye aziphoqelekile.
| Ipharamitha | Okutshelwa i-GA4 | Isibonelo | Ukusetshenziswa |
|---|---|---|---|
utm_source | Inethiwekhi ethumele ukuvakasha | instagram | Zonke izixhumanisi |
utm_medium | Uhlobo lwethrafikhi | social | Zonke izixhumanisi |
utm_campaign | Umkhankaso noma ukukhangisa | spring-sale | Zonke izixhumanisi |
utm_content | Ikuphi i-post, i-story noma isikhangiso esisetshenzisiwe | reel-1 | Akuphoqelekile |
utm_term | Igama elingukhiye elikhokhelwayo | running-shoes | Akuphoqelekile, izikhangiso |
Imikhankaso ye-Mydrop isebenzisa inethiwekhi njenge-source kanye ne-social njenge-medium ngokuzenzakalelayo, amagama afanayo asetshenziswa yilesi sakhi, ngakho izixhumanisi ezinamathegi lapha nalezo ezinamathegi yi-Mydrop zibika ndawonye.
Kunamathegiwe kuwe
Amathegi e-UTM, engezwa ngokuzenzakalelayo yi- Mydrop
Setha amathegi kanye kumkhankaso. I-Mydrop iwengeza kuzo zonke izixhumanisi ezikumbhalo kunethiwekhi ngayinye ngesikhathi umkhankaso uqhubeka, futhi ayisoze ishintshe amathegi isixhumanisi esivele sinayo.
Qala mahhala
Uhlelo lwamahhala, bese kuba u-$19 ngenyanga. Akukho imali yesihlalo.
Imibuzo
Amathegi e-UTM, aphenduliwe
social kuma-post e-organic, i-GA4 iwafaka ngaphansi kwe-Organic Social. Ezikhangisweni, sebenzisa i-medium ekhokhelwayo njenge-paid-social, i-GA4 eyifaka ngaphansi kwe-Paid Social.
I-Instagram, Facebook, LinkedIn, Twitter (kanye ne-t.co), TikTok ne-Pinterest zisohlwini lwe-GA4 lwamasayithi e-social; i-YouTube isohlwini njenge-video. I-X, Threads ne-Bluesky azikho, ngakho faka amathegi ezixhumanisini zazo nge-utm_medium=social kungenjalo i-GA4 ngeke izibale njenge-social.
Yebo, emibikweni: i-GA4 ibonisa i-instagram ne-Instagram njengemithombo emibili. Lesi sakhi sibhala wonke amanani ngamagama amancane.
Kokubili kuyasebenza. Khetha okukodwa bese ukusebenzisa njalo: i-spring-sale ne-spring_sale zivela njengemikhankaso emibili.
Qala igama lomkhankaso ngakunye ngekhasimende (acme-spring-sale), ukuze okukhishiwe kanye nokubukwa kwe-GA4 okwabiwayo kungaxubi amakhasimende. Inkambu yesiqalo sekhasimende ikwenzela lokho.
Kancane. Kuma-akhawunti axhunywe ku-Mydrop, ama-post anesixhumanisi kumbhalo azuze ukuxhumana okuncane ngo-7% kune-post ejwayelekile ye-akhawunti (ama-post angu-266). Faka ithegi esixhumanisini ukuze ubone ukuthi ukuvakasha kuyakhokhela yini.
Yebo. Akukho ukubhalisa, akukho umkhawulo, futhi izixhumanisi zakho azisoze ziphume kusiphequluli sakho.
Faka amathegi lapha. Kwenze ngokuzenzakalelayo ku-Mydrop.
Imikhankaso, izixhumanisi ezimfushane nemibiko yakho yonke ikhasimende, endaweni yokusebenza eyodwa. Mahhala ukuqala.
Kukhululekile ukuqala. Akudingi ikhadi lekhredithi. Yenzelwe umsebenzi wangempela weklayenti.
