Imihlahlandlela ye-brand Yekhasi Elilodwa: Ithemplethi

Imihlahlandlela ye-brand ye-social media iyasebenza uma ilingana kukhasi elilodwa futhi iphendula imibuzo abantu abayibuza besaposta: sizwakala kanjani, yini esingasoze sayisho, yiziphi izithombe ezifanele i-brand, futhi ngubani ogunyaza. Le themplethi inezigaba eziyisithupha. Zigcwalise kanye, ngaphansi kwehora, bese ubeka ikhasi lapho iqembu lishejula khona ama-post.

TLDR: Izigaba eziyisithupha ekhasini elilodwa: izwi ngamagama amathathu, uhlu lokusho nolokungasho, imithetho yokubukeka, amanothi eplathifomu, umthetho wokugunyaza nokuhlola kwamaphuzu ama-5 ngaphambi kokuposta. Uma kugcwala ekhasini lesibili, nciphisa.

Isigaba 1: Izwi ngamagama amathathu, isibonelo esisodwa ngalinye

Khetha amagama amathathu, bese ubonisa umusho oyedwa wangempela ngalinye. "Obungane" akusho lutho kuze iqembu libone ukuthi kuzwakala kanjani emibhalweni yakho.

Igama lezwi	Sizwakala kanje	Asisoze sizwakale kanje
Elisobala	"I-oda yakho iyathunyelwa ngoLwesihlanu."	"Iphasela lakho selithunyelwe ukuze liphunyuliswe."
Elifudumele	"Siyabonga ngokulinda, siyaxolisa ngokubambezeleka."	"Sicela uxolo ngalokho okungase kube yinkinga."
Eliqonde ncamashi	"Nakhu okushintshile."	"Sijabulile ukukumemezela isibuyekezo esimangalisayo."

Shintsha lokhu ngelakho. Ikholomu yesokudla yenza umsebenzi omkhulu kunesokunxele.

Isigaba 2: Amagama nezihloko

Izinhlu ezimbili ezimfushane:

• Sho njalo: amagama emikhiqizo ebhalwe kahle, indlela yetagline oyisebenzisayo, i-hashtag eyeyakho.
• Ungasho: amagama abancintisana nawe, izimangalo ongenabufakazi bazo, amahlaya ngezihloko ezibucayi, amagama abanqabelwe ngabezomthetho.

Gcina uhlu ngalunye ngaphansi kwezinto eziyishumi. Uhlu olude alufundwa.

Isigaba 3: Imithetho yokubukeka

Nikeza imithetho umqambi ayibheka ngokubuka nje: lapho kubekwa khona i-logo nendawo okufanele ihlale ize ezungeze yona, imibala emithathu noma emibili ye-brand nezinkodi zayo ze-hex, uhlobo lombhalo ofakwa ezithombeni, nesitayela sesithombe esivunyelwe. Xhumanisa nefolda yamafayela esikhundleni sokunamathisela izithombe.

Isigaba 4: Amanothi eplathifomu

Umugqa owodwa ngeplathifomu ngayinye oposta kuyo ngempela, ukhuluma ngethoni nobude.

• LinkedIn: umuntu wokuqala evela ekhasini lenkampani, ungabuthi ama-hashtag ekugcineni.
• Instagram: imisho emibili egcwele ubuncane, izixhumanisi ziya ku-bio.
• X: emfushane, umbono owodwa ku-post ngayinye.

Kudatha ye-Mydrop, imibhalo engaphansi kwezinhlamvu ezingu-80 ibe ngu-9% ngaphansi kwe-post ejwayelekile ye-akhawunti, kodwa kusukela ezinhlamvu ezingu-80 kuya phezulu, ubude abuzange benze mehluko ongalinganiswa. Kuyafaneleka ukufaka umugqa othi "akukho mibhalo yegama elilodwa".

Isigaba 5: Ubani ogunyaza ini

Lesi yisigaba imihlahlandlela eminingi eyeqa, futhi siphendula umbuzo othi "siqinisekisa kanjani ukuthi ama-post alandela imithetho uma iqembu lishejula?"

Uhlobo lwe-post	Ubani ongaposta	Ubani okufanele agunyaze
I-post ejwayelekile evela ku-kalenda yokuqukethwe	Umphathi we-social media	Akekho
Noma yini ekhuluma ngamanani, izimangalo noma umuntu	Umphathi we-social media	Inhloko ye-brand
Inkinga enkulu noma isihloko esibucayi	Inhloko ye-brand	Inhloko ye-brand nommeli wezomthetho

Umthetho ohlala kudokhumenti kuphela uyakhohlwa. Ku-Mydrop, ukugunyaza kubamba i-post kuze kusayine umuntu ofanele, futhi ama-brand nezindawo zokusebenza agcina izwi, izimpahla neqembu le-brand ngayinye endaweni eyodwa, ukuze kungabikho oposta ku-brand engafanele.

Isigaba 6: Ukuhlola kwamaphuzu ama-5 ngaphambi kokuposta

Beka lokhu phansi, njengohlu oposta alumaka:

1. Ingabe kuzwakala njengamagama ethu amathathu ezwi?
2. Ingabe kukhona okusohlwini lokungasho?
3. Ingabe i-logo, imibala nesitayela sesithombe kufanele i-brand?
4. Ingabe amagama, izixhumanisi nama-hashtag kubhalwe kahle?
5. Ingabe kudinga ukugunyazwa ngokwesigaba 5?

Izigaba 1 no-5 ziphelele zomthosti wekhofi

Nansi indlela izigaba 1 no-5 ezingabukeka ngayo kumthosti omncane wekhofi (isibonelo, hhayi ithemplethi okufanele uyikopishe):

• Izwi: elisobala, elifudumele, elinamahlaya amancane. "Ubhontshisi wakho uthunyelwa ngoLwesihlanu" kungcono kunokuthi "I-oda yakho isithunyelwe".
• Ungasho: "ikhofi elihamba phambili emhlabeni", izimangalo zempilo, igama lomncintisana nawe noma ngubani.
• Ukugunyaza: umnikazi ugunyaza noma yini mayelana namanani, izaphulelo noma impilo. Isisebenzi sesikhashana singaposta konke okunye.

Qaphela ukuthi izinhlu zimfushane futhi umthetho wokugunyaza unegama lomuntu oyedwa. Yilokho okwenza kusebenzeke ngoLwesibili osindayo.

Yigcine iphila

Buyekeza ikhasi njalo ngekota. Engeza umugqa owodwa njalo lapho i-post ihamba kabi, njengegama lomkhiqizo elibhalwe kabi, bese ususa umugqa oyedwa okungekho muntu owusebenzisile. Umhlahlandlela ohlala ukhula kuphela uba yi-PDF yamakhasi angu-40 owawufuna ukuyigwema.

Uma udinga umhlahlandlela omude wezitayela wamakhasimende e-agency noma wokushintsha kwe-brand, indlela yokwenza umhlahlandlela wesitayela se-brand ye-social media iya ejulile. Ekuposteni kwansuku zonke, leli khasi liyanele.

Isinyathelo esilandelayo: kopisha izihloko eziyisithupha kudokhumenti namuhla, bese ugcwalisa Izigaba 1 no-5 kuqala. Lezi ezimbili ziyivimbela iphutha elikhulu. Ukuze usebenzise isigaba 5 ngaphakathi kweshejula yakho, qala mahhala ne-Mydrop.