Idatha Yomkhankaso Ayifani? Izimbangela Eziyi-6 Ze-Sync

Uma idatha yomkhankaso imisa noma ingafani nepulatifomu, imbangela cishe ihlala iyinye yezinto eziyisithupha ezijwayelekile, futhi ukuhlola nge-"metric-to-manifest" kuyithola ngaphansi kwehora. Bhala isilinganiso ngasinye sombiko kanye, nomthombo waso, incazelo nesikhathi sokubuyekeza, bese uqhathanisa loluhlu nalokho okubonisiwe ku-dashboard.

Kafushane: Yakha i-manifest yekhasi elilodwa yazo zonke izilinganiso (umthombo, incazelo, indawo yesikhathi, isikhathi sokubuyekeza, umnikazi), bese uhlola ngasinye ngokuqhathanisa nepulatifomu. Maka noma yini engakazinzi ngelebula yedrafti. Okuningi kokungafani kuvela ezincazelweni, ezinsukwini noma ngesikhathi, hhayi ekulandeleni okonakele.

I-manifest yini

I-manifest yitafula. Umugqa owodwa ngesilinganiso ngasinye sombiko wakho. Iphendula imibuzo emihlanu ngenombolo ngayinye:

Ikholomu	Isibonelo
Isilinganiso	I-reach
Umthombo	I-insights yepulatifomu uqobo, hhayi isilinganiso sengxenye yesithathu
Incazelo	Ama-akhawunti ahlukene abone i-post, njengoba ipulatifomu liyichaza
Ububanzi bezinsuku nendawo yesikhathi	Kusukela phakathi kwamabili kuya phakathi kwamabili, ngesikhathi sendawo ye-akhawunti
Ukubuyekeza	Kudonswa nsuku zonke, kuphelele ngemva kwezinsuku eziyi-7

Engeza nekholomu yomnikazi, ukuze inombolo ebambekile ibe nomuntu ophethe.

Ukuhlola kulula: emugqeni ngamunye, qhathanisa inani le-dashboard nelepulatifomu, bese uqaphela lapho kuhluka. Ukuhluka kukhomba kwenye yezimbangela eziyisithupha.

Izimbangela eziyisithupha

1. Igama linye, incazelo ehlukile. "I-Engagement" ingafaka noma ingafaki ukulondoloza, ukusheya noma ama-click, kuye ngepulatifomu. "I-Impressions" ne-"reach" zihlukile yonke indawo. Bhala incazelo ku-manifest, bese uqhathanisa okufanayo nokufanayo. Ukuphazamiseka okujwayelekile kakhulu sikuchaza ku-post ethi bala nini i-impressions noma ama-click.

2. Ububanzi bezinsuku noma indawo yesikhathi ehlukile. Uma i-dashboard isendaweni eyodwa yesikhathi nepulatifomu kwenye, ama-post ashintshela kwezinye izinsuku. Hlola ububanzi nendawo yesikhathi kuqala: kuchaza ukungafani okuningi kunephutha lobuchwepheshe.

3. Idatha yepulatifomu ibingakazinzi. Izilinganiso ziyaqhubeka zishintsha isikhashana ngemva kokuthi i-post ishicilelwe. Umbiko odonswe ekuseni ngemuva kwayo uzobonisa izinombolo eziphansi kunalowo odonswe ngemva kwesonto. Phatha izinsuku zokuqala njengezesikhashana.

4. Ukuxhumeka okonakele noma okuphelelwe yisikhathi. Uma umthombo uyeka ukubuyekeza, i-dashboard iqhubeka ibonisa inani lokugcina elalihle. Hlola isikhathi sokugcina sokubuyekeza somthombo ngamunye, hhayi izinombolo kuphela.

5. Ukumaka noma ukuqamba amagama okungahambisani. Uma imikhankaso ibizwa ngezindlela ezahlukene kumathuluzi, izamba ziyahlukana ngamagama, bese zibukeka ziphansi. Vumelana ngomthetho owodwa wokuqamba amagama, bese uwusebenzisa kuwo wonke ama-post nezikhangiso.

6. Izilinganiso ezihlanganiswe phakathi kwamapulatifomu alinganisa ngokuhlukile. Ukuhlanganisa amazinga okuxhumana e-Facebook ne-TikTok kusebenza kuphela uma izincazelo zifana. Uma zingafani, bika ipulatifomu ngalinye ngokwehlukana, noma ulinganise kuqala. Umhlahlandlela wethu wokwenza izilinganiso zamabhrandi amaningi zifane ungena ekujuleni.

Lebula okungakaphelele

Umkhuba osiza kakhulu ekuhloleni yi-ilebula yesixwayiso: inothi elifushane eceleni kwanoma iyiphi inombolo engakaphelele. Sebenzisa izimo ezintathu:

• Idrafti: idonswe ezinsukwini zokuqala, ingashintsha.
• Engaphelele: umthombo owodwa noma ngaphezulu uhlulekile ukubuyekeza.
• Yokugcina: izinzile, kuthiwe nosuku ezivalwe ngalo.

Ilebula yedrafti ayibizi lutho, futhi igwema i-imeyili ephoxayo ethi inombolo yesonto eledlule ayilungile. Izinqumo ezithathwe ngezinombolo zedrafti zingabuyekezwa lapho inombolo isiphelele.

Inqubo elula yokuhlola

1. Yakha i-manifest kanye kuklayenti ngalinye noma ibhrandi ngayinye.
2. Qhathanisa isilinganiso ngasinye nepulatifomu njalo ngenyanga, uqaphele noma yikuphi ukuhluka.
3. Ekuhlukeni ngakunye, thola ukuthi iyiphi kwezimbangela eziyisithupha esebenzayo.
4. Lungisa imbangela: shintsha incazelo, indawo yesikhathi, isikhathi sokubuyekeza noma ukuqamba amagama.
5. Vala umbiko njengowokugcina kuphela ngemva kokudlula kwesikhathi sokuzinza.

Funda izilinganiso zepulatifomu uqobo ukuze izinombolo ziyeke ukuhlukahluka

I-analytics ye-Mydrop isebenzisa izilinganiso zepulatifomu ngalinye, njengesikhathi sokubuka se-YouTube, ukulondoloza kwe-Pinterest nobudala bomsebenzi be-LinkedIn, ngakho izinombolo zivela ezincazelweni ezifanayo nezepulatifomu ngalinye. Indlela yokubuka ukusebenza ibonisa uchungechunge lwesikhathi lwansuku zonke, futhi imibiko ye-white-label ehleliwe ingathunyelwa ngemva kwesikhathi sakho sokuzinza, ngakho amaklayenti awatholi izinombolo zedrafti ngokuzenzakalelayo.

Uma ufuna ukwazi ngokujulile ukuthi isilinganiso sikutshela lutho yini, bheka ikhadi lamaphuzu lokuhamba kwesilinganiso.

Isinyathelo esilandelayo: khetha izilinganiso zakho ezinhlanu osebenzisa kakhulu embikweni, bese ubhala imigqa yazo ye-manifest namuhla. Qhathanisa ngasinye nepulatifomu. Ungakwazi ukuqala mahhala ne-Mydrop ukuze udonse izilinganiso zepulatifomu ngalinye ze-akhawunti ngayinye exhunyiwe zibe ndawonye.