Ukukhula kwe-social analytics akuxhomekile ekubeni nama-dashboard amaningi. Kuxhomekile ekutheni izinombolo zakho ziyakushintsha yini okwenzayo inyanga ezayo. Le modeli yamazinga amahlanu iyakuvumela ukuthi uzihlolele ngemizuzu eyishumi, ubone nesinyathelo esisodwa esikukhuphulela ezingeni elilandelayo.
TLDR: Izinga 1 liyabala, izinga 2 liyabika, izinga 3 liyaqhathanisa, izinga 4 lixhuma nemiphumela yesayithi, izinga 5 liyanquma. Buza: "Yini eshintshe inyanga edlule ngenxa yezinombolo?" Bese ukhuphuka ngokuvala isikhala esisodwa ngesikhathi.
Amazinga amahlanu etafuleni elilodwa
| Izinga | Igama | Okulandelelayo | Ubufakazi bokuthi useleli lapha | Khuphuka ngokuthi |
|---|---|---|---|---|
| 1 | Ukubala | Abalandeli, ama-like | Izithombe-skrini ku-deck | Thatha izibalo ezinhlanu ezifanayo qobo nyanga |
| 2 | Ukubika | I-reach, ukuxhumana ngeplathifomu ngayinye | Umbiko wenyanga osukwini olunqunyiwe | Qhathanisa iposti ngayinye ne-median yayo |
| 3 | Ukuqhathanisa | I-median, ikota ephezulu neyaphansi, i-benchmark | Ungasho ukuthi yiziphi iposti ezishaya i-median | Maka amalinki ukuze ukuchofozwa kufike kudatha yesayithi |
| 4 | Ukuxhuma | Ukuchofozwa, ama-lead, ukuthengisa ngomkhankaso | Umkhankaso owodwa oboshelwe emphumelweni | Bophelela ushintsho lwesabelomali noma lwefomethi kudatha |
| 5 | Ukunquma | Okufanayo, kanye nezindleko namahora | Inombolo yenyanga edlule ishintshe uhlelo lwale nyanga | Qhubeka, bese uhlola qobo nyanga ezintathu |
Ngokwesipiliyoni sethu, amaqembu amaningi asephakathi kwezinga 2 nelesi-3. Lesi yisigaba esihle, akuyona ihlazo, futhi ukukhuphuka ngezinga linye kuwina kakhulu kunokwakha kabusha i-dashboard.
Izinga 1 kuya ku-2: khetha izinombolo ezinhlanu uzithumele ngeshejuli
Ukusuka ekubaleni kuya ekubikeni kuyinto eyodwa: izibalo ezifanayo osukwini olufanayo. Khetha ezinhlanu: i-reach, izinga lokuxhumana ngeposti ngayinye, ushintsho lwabalandeli, ukuchofozwa kwamalinki nokuthembeka kokuposta. Ungengezi eyesithupha kuze kube ezinhlanu zokuqala zifika ngesikhathi izinyanga ezintathu.
Izinga 2 kuya ku-3: qhathanisa ne-median yakho
Inombolo eyodwa ayisho lutho oluningi. Kudatha ye-Mydrop, i-median yezinga lokuxhumana ku-Instagram ibingu-3.1%, futhi uhhafu ophakathi weposti ubusuka ku-1.1% kuya ku-6.7%. Ngakho iposti engu-2% ijwayelekile, kanti engu-7% yilanga elihle. I-median yakho yiyo emayelana kakhulu, futhi i-social media benchmarks yethu ikukhombisa ukuthi ungawufunda kanjani umehluko.
Izinga 3 kuya ku-4: maka ilinki ngayinye ukuze ukuchofozwa kufike kudatha yesayithi
Ukuxhumana kuwuphawu nje. Ukuchofozwa nama-lead kungumphumela. Ngaphandle kokumaka nge-UTM okufanayo, ukuxhumana phakathi kweposti nokuvakasha kwesayithi kuba ukuqagela. Vumelanani ngendlela eyodwa yokuqamba amagama, bese wenza ukumaka umkhankaso kuzenzekele lapho kunokwenzeka.
Izinga 4 kuya ku-5: shintsha isabelomali noma ifomethi ngenxa yedatha
Izinga 5 alinabuchwepheshe obukhulu, kodwa lilukhuni kunawo wonke. Lisho ukuthi inombolo iholele esenzweni: ushintshe amahora okuposta, uyeke ifomethi noma uvale isiteshi. Ukuhlolwa umusho ongawuqeda: "Ngenxa ye-X kudatha yenyanga edlule, senza i-Y."
Ukugcina abaphathi bekusekela ngemva kwephayilothi
Amaphayilothi alahlekelwa ukusekelwa lapho imibiko ichaza umsebenzi ("siposte izikhathi ezingu-40") esikhundleni somphumela. Ikhasi abaphathi abaqhubeka bekufunda linaleli fomu:
- Izinombolo ezintathu eziqhathaniswa nenyanga edlule ne-median yakho.
- Isinqumo esisodwa izinombolo eziholele kuso.
- Isicelo esisodwa (isabelomali, ukugunyaza, ukufinyelela) esiboshelwe enombolweni.
Lokho kuwukufunda kwemizuzu eyishumi nomhlangano omfushane. Yile ndlela i-analytics ephila ngayo ngale kwekota yokuqala.
Iphutha elilodwa ezingeni ngalinye
- Izinga 1: izithombe-skrini zama-dashboard eziplathifomu. Ashintsha ifomethi qobo kota, ngakho umlando uyalahleka.
- Izinga 2: umbiko ongaphenduleki muntu. Uma amakhasimende engabuzi lutho, akawufundi.
- Izinga 3: ukuqhathanisa nezinombolo zomncintisi ezisesidlangalaleni esikhundleni se-median yakho.
- Izinga 4: ukunikeza udumo iposti yokugcina ngaphambi kokuthengisa. Indlela eyodwa yokuchofoza ayiwona umphumela womkhankaso.
- Izinga 5: ukwenza ngedatha yeviki elilodwa. Linda amasonto amane ngaphambi kokushintsha uhlelo.
Amazinga i-analytics ye-Mydrop ewaphethayo nalawo engawaphethi
I-performance analytics ye-Mydrop iphatha izibalo zeplathifomu ngayinye nokubuka i-benchmark yamaphrofayela amaningi, okukuthwala emazingeni 2 no-3 ngaphandle kwe-spreadsheet. I-social media reports ithumela ikhasi lenyanga ngeshejuli njenge-PDF ye-white-label. Izinga 4 lisancike ku-analytics yesayithi yakho: i-Mydrop ngeke ilishintshe.
Ukuze uthole usizo ekukhetheni isofthiwe yokubika kusukela ezingeni 3 nangaphezulu, bheka amathuluzi aphambili okubika e-social media ukuze kuthole i-ROI eqhutshwa yidatha.
Zihlolele namuhla: bhala phansi ukuthi yini eshintshe inyanga edlule ngenxa yezinombolo zakho. Uma impendulo eqotho ithi "akukho lutho", beka usuku lombiko wakho wokuqala ongashintshi, bese uqala mahhala ne-Mydrop ukuze uwenze ngokuzenzakalelayo.
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