Calendar sync is working if four numbers improve over a four-week comparison: missed or late posts, time to approval, status-chasing messages and edits after approval. You do not need a dashboard for this. A spreadsheet with a baseline and a later column is enough, and it gives you a straight answer on whether the sync earns its place.
TLDR: Record four numbers for four weeks before you turn calendar sync on, then the same four numbers for four weeks after. If at least two improve by about a fifth and none gets worse, keep it. If not, the problem is the process, not the sync.
Measure outcomes, not sync accuracy
It is tempting to check whether events appear correctly in the calendar. That is a setup test, not a result. The result is whether your team behaves differently because the plan now sits where they already look. So measure behavior.
If events do not appear at all, go to what to check when calendar sync is not working first. Come back here when the basics work.
The four numbers, with how to count each
| Number | How to count it | Source | Good direction |
|---|---|---|---|
| Missed or late posts | Posts that went out late, or were blocked at publish time, per month | Publishing log | Down |
| Time to approval | Hours from "submitted" to "approved" per post, median | Approval timestamps | Down |
| Status-chasing messages | Count of "is this ready?" or "when is this going out?" messages per week | Tally in chat or email | Down |
| Edits after approval | Posts changed after sign-off | Post history | Down |
Why these four: each one is a cost the calendar is supposed to remove. A shared calendar should reduce surprise (late posts), waiting (approval time), asking (status messages) and redoing (late edits).
How long approval should take, for context
In Mydrop's data on posts that went through a client approval, the median time from submission to approval was 6 hours, and 66% were approved within 24 hours. The sample is small, so use it as a rough shape, not a target. If your median is several days, a reminder that sits in people's own calendars is likely to help most.
Run the comparison in four steps
- Week 0: write down who owns each number and where you will count it. Decide your rule for what counts as a status-chasing message, then stick to it.
- Weeks 1 to 4 (baseline): keep working as you do now and log the four numbers every Friday.
- Switch on the sync: connect Google Calendar in Mydrop so scheduled posts and approval deadlines appear in the calendars your team and clients already use.
- Weeks 5 to 8 (after): log the same four numbers the same way.
Keep everything else steady. Do not change posting volume, team size or the approval path during the test, or you will not know what caused the difference.
Read the result: keep, adjust or drop
- Two or more numbers improved by about 20% and none got worse: keep it and tell the team the result.
- Only status messages dropped: the sync helps visibility but not speed. Add an approval reminder or a clear owner per post using approval workflows.
- Nothing moved: the sync was not the bottleneck. Look at who approves, how long reviews wait and whether people check the calendar at all.
- Something got worse: usually a setup problem, such as duplicate events or the wrong calendar shared. Fix it and re-run the weeks.
Share the result in one line
Write a single sentence for your team or client: "After four weeks of calendar sync, median approval time fell from X to Y hours and late posts from A to B." One concrete line beats a slide deck, and it shows the work is under control.
Your next step: this Friday, record your four baseline numbers for the past month from your publishing log and approval history. If you do not have the data, start logging it today, then turn the sync on in four weeks.
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