Ukuze ugcine ilizwi le-brand yakho lifana ezokuxhumana, liphawule phansi njengezimpawu ezintathu ezinezibonelo, beka ukuhlola ilizwi phambi kwe-post ngayinye, futhi ubuyekeze isampula kanye ngenyanga. Ilizwi liyahlubuka ngoba liphila ezinhlokweni zabantu. Lidlulisele ezibonelweni nasesinyathelweni sokugunyaza, bese lisinda kubasebenzi abasha, kuma-ejensi nasezintweni ze-AI.
Isifinyezo: Cwaninga ama-post angu-20, khetha izimpawu ezintathu ezinezibonelo zokwenza nokungenzi, ubhale uhlu lwamagama okusebenzisa nokugwema, usethe idayali ngenkundla, ugcine ama-post amasampula amahlanu, wengeze ukuhlola ngaphambi kokushicilela, bese ubuyekeza ama-post ayi-10 ngenyanga. Konke kuthatha cishe uhhafu wosuku.
Izinyathelo eziyi-7 ngokufingqiwe
| Isinyathelo | Umphumela | Isikhathi |
|---|---|---|
| 1. Cwaninga ama-post akho angu-20 okugcina | Yiwaphi alizwakala njengawe, yiwaphi cha | Imizuzu engu-45 |
| 2. Khetha izimpawu ezintathu | Amagama amathathu, ngalinye linokwenza nokungenzi | Imizuzu engu-30 |
| 3. Bhala uhlu lwamagama | Amagama ayi-10 okusebenzisa, ayi-10 okugwema | Imizuzu engu-20 |
| 4. Setha idayali ngenkundla | Ukuthi lisemthethweni kangakanani, ubude, i-emoji noma cha | Imizuzu engu-30 |
| 5. Gcina ama-post amasampula amahlanu | Izibonelo wonke umuntu azikopayo | Imizuzu engu-30 |
| 6. Engeza ukuhlola ngaphambi kokushicilela | Isango lemibuzo emi-5 ngaphambi kokugunyaza | Imizuzu engu-20 |
| 7. Buyekeza njalo ngenyanga | Ukuhlola ukuhlubuka kwama-post ayi-10 | Imizuzu engu-30 inyanga ngayinye |
Isinyathelo 1: Cwaninga ama-post angu-20 okugcina
Phrinta noma wenze uhlu lwama-post akho angu-20 okugcina. Phawula ngayinye ngokuthi "ilizwakala njengathi", "ilizwakala njengomunye" noma "angiqinisekile". Yenza lokhu nozakwenu ababili, bese niqhathanisa. Lapho nihluka khona yiyo indawo ilizwi lakho elingachazwanga khona, futhi yilapho izinyathelo ezilandelayo kufanele zicace kakhulu.
Isinyathelo 2: Khetha izimpawu ezintathu, ngalunye linokwenza nokungenzi
Izimpawu ezintathu zanele ukuhola umbhali, futhi zimbalwa ngokwanele ukuthi zikhumbuleke. Ngempawu ngayinye, bhala umugqa owodwa ilizwi elikwenzayo nomunye elingakwenzi:
- Ngqo. Kwenza: "Umbiko wakho usulungile." Akwenzi: "Siyajabula ukukwazisa ukuthi umbiko wakho manje uyatholakala."
- Ofudumele. Kwenza: "Ngiyabonga ngokukhomba lokho." Akwenzi: "Isikhalo sakho sirekhodiwe."
- Olula. Kwenza: "Sikulungisile." Akwenzi: "Sisebenzise isixazululo."
Hlanganisa impawu ngayinye nokuphambene nayo, ukuze umkhawulo ucace. Enkampanini enkulu lapho ilizwi lihlukile ngebrand nangesifunda, i-brand voice matrix yakha phezu kwalokhu.
Isinyathelo 3: Bhala uhlu lwamagama
Amagama ayishumi owasebenzisayo ("amakhasimende", "ithimba", "mahhala ukuqala") nayishumi ogwema wona ("synergy", "izixazululo", "ezizinga lomhlaba"). Le yindlela esheshayo yokuthi umuntu ozimele noma ithuluzi le-AI lizwakale kahle emibhalweni yokuqala. Kugcine ekhasini elilodwa.
Isinyathelo 4: Setha idayali yenkundla ngayinye
Ilizwi lihlala lifana. Umthamo uyashintsha ngenkundla. Nansi idayali elula:
| Inkundla | Ukusemthethweni (1 kuya ku-5) | Ubude | I-emoji |
|---|---|---|---|
| 3 | Ende, inemigqa eyephukile | Ayivamile | |
| 2 | Fushane kuya kokumaphakathi | Yebo | |
| X | 2 | Umugqa owodwa noma emibili | Kancane |
| 2 | Fushane kuya kokumaphakathi | Ezinye |
Gcwalisa izinombolo zakho. Iphuzu liwukuthi abantu ababili ababhalela i-LinkedIn ne-Instagram bobabili baqala ezimpawini ezifanayo, benedayali ehlukile, hhayi emazwini ahlukene.
Isinyathelo 5: Gcina ama-post amasampula amahlanu
Khetha ama-post amahlanu angempela abambe kahle, uwabeke emihlahlandlela yakho, ngomugqa owodwa wokuthi ngayinye isebenza ngani. Izibonelo ziyinqoba izichasiso. Umbhali uzokopa i-post ngokushesha kunokuchaza "ongasondelana naye kodwa onegunya". Uma usebenzisa i-AI ukubhala, namathisela lawa mahlanu, kanye nezimpawu zakho nohlu lwamagama. Isikhumbuzi se-AI esisetshenziswa kabusha selizwi le-brand sibonisa ukwakheka.
Isinyathelo 6: Engeza isango lemibuzo emihlanu ngaphambi kokugunyaza
Ukuvumelana kwelizwi kuyinkinga yokugunyaza. Ngaphambi kokuba noma yini iphume, umbuyekezi uphendula imibuzo emihlanu ye-yebo/cha:
- Ingabe ilizwakala njengempawu eyodwa yezethu ezintathu?
- Ingabe igwema onke amagama aluhlwini lokugwema?
- Ingabe ithoni ifanele idayali yale nkundla?
- Ingabe sasingakusho lokhu ngomlomo kwikhasimende?
- Ingabe ifana okungenani ne-post eyodwa yesampula ngomuzwa?
Ku-Mydrop, indawo yokusebenza ye-brand ibamba ilizwi lakho namafayela, futhi ukugunyaza ngamazwana kubeka isango ku-post uqobo. Ngakho umbuyekezi ukhomba inkinga yethoni eceleni kokubukwa kuqala, hhayi kumsonto ohlukile. Ama-caption akho e-AI angabhala ngemithetho yelizwi efanayo oyinikeza ababhali bakho.
Isinyathelo 7: Buyekeza ama-post ayi-10 ngenyanga
Kanye ngenyanga, khipha ama-post ayi-10 ashicilelwe angahleliwe, bese uhlola ngayinye ngemibuzo emihlanu. Ukuhluleka okubili noma ngaphezulu kusho ukuhlubuka. Bheka lapho kuhlubuke khona: isisebenzi esisha, i-ejensi, inkundla ongayibhaleli kangaka, noma izimpendulo ku-inbox. Izimpendulo yindawo elula yokulahlekelwa ilizwi, futhi ukuhlunga kwe-inbox yezokuxhumana kuchaza ukuthi ukugcina kanjani.
Isinyathelo esilandelayo: yenza isinyathelo 1 namuhla ngama-post akho angu-20 okugcina. Uma ubhekele ama-brand amaningi, qala mahhala ne-Mydrop bese ugcina ilizwi nokugunyaza kwe-brand ngayinye endaweni yayo yokusebenza.
Ukubuyekezwa kwe-Google
Ukubuyekezwa kwe-Trustpilot
Product Hunt comment
