threads, in lowercase, the source Mydrop's campaigns write. Always add utm_medium=social: GA4 does not list threads as a social site.
Free tool by Mydrop, no signup
Free Threads UTM builder
Threads links are clickable in posts and in the bio: tag them here, with utm_medium=social, so GA4 counts Threads as social traffic.
3Pick where you will share it
More options: medium, content, client prefix
Between words
Your tagged links
GA4: Organic SocialPaste a link to see it tagged for each network.
Let every link tag itself
Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.
Your links stay in your browser. Nothing is sent or saved.
How to tag Threads links
Up to 5 links per post
A Threads post can hold up to 5 links, and the first becomes the preview card. Tag each one, with its own utm_content if they go to different pages.
Bio: up to 5 links
The Threads profile holds up to 5 links. Tag each one so GA4 shows which brings visits.
GA4 needs utm_medium=social
threads is not on GA4's list of social sites. Without utm_medium=social, Threads visits land in Unassigned or Referral instead of Organic Social.
Example: A Threads post linking to a new article = https://example.com/article?utm_source=threads&utm_medium=social&utm_campaign=october-blog
Link rules checked on October 11, 2026, against Meta's Threads docs.
Reference
Where links work on Threads, and how to tag them
Every place a link can sit on Threads, whether people can tap it, and the tag to give it.
| Where the link sits | Clickable? | Tag to add |
|---|---|---|
| Post text (up to 5 links) | Clickable; the first becomes the preview | utm_medium=social |
| Replies | Clickable | utm_content=reply |
| Bio links (up to 5) | Clickable | utm_content=bio |
Because GA4 does not know threads as a social site, an untagged Threads click often shows as Referral from threads.net. Tag every link you share there.
Tagged for you
Threads links, tagged automatically by Mydrop
Set the tags once on a campaign: Mydrop adds them to every link in your Threads captions while it runs, with threads as the source, and never overwrites tags a link already has.
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Questions
Threads UTM tags, answered
Because GA4 does not recognise threads as social. Tag the links with utm_medium=social and the visits move to Organic Social.
Up to 5, and the first one becomes the preview card under the text.
Yes, up to 5. Tag each with utm_content=bio-1 to bio-5.
Yes. No signup, no limit, and your links never leave your browser.
Tag it here. Automate every Threads link in Mydrop.
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