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Free X (Twitter) report template

Enter last month's X followers, impressions, engagements and link clicks and get a one-page client report, ready to save as a PDF.

1Who is it for?

2Last month's numbers

X

3Your report

Social media report

Client name

0Followers
–Follower growth
0Reach
0Engagements
–Engagement rate
0Link clicks
NetworkFollowersGrowthPostsReachEngagementsEngagement rateLink clicks
X0–000–0

Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.

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Link to this report template

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X (Twitter) Report Template by <a href="https://mydropai.com/tools/twitter-report-template/">Mydrop</a>

How to write a X (Twitter) report clients read

Use X's own engagements

X counts every click on a post as an engagement, on the link, the media or the profile included. Take the month's engagements from X Analytics so the rate matches X.

Impressions are public

X shows the views of every post to everyone. Put the month's impressions in the reach box: the client can check them under each post.

Compare with the last 20 posts

Mydrop does not publish an X median yet. The account's own last 20 posts make a fair bar, and views are public, so it takes two minutes.

Example: Followers 5,800 to 5,860, 64,000 impressions, 1,150 engagements = +1.03% followers and a 1.80% engagement rate, as X counts it

Where each number lives in X (Twitter)'s analytics, checked on October 11, 2026.

Reference

Every number of a X (Twitter) report, and where to find it

Each box of the template, the X (Twitter) number that goes in it, and what to watch for.

In the templateIn X (Twitter)Good to know
Followers at start and endThe profile's follower count on the first and the last dayPublic
PostsPosts published in the monthLeave replies out
Reach or viewsImpressions (views), shown under every post, added upX's rate divides by them
EngagementsEngagements from X Analytics: likes, replies, reposts, bookmarks and clicksPublic counts miss bookmarks and clicks
Link clicksLink clicks, in each post's activity (owner only)Report them next to the rate

Questions

X (Twitter) reports, answered

Follower growth, posts published, impressions, engagements, engagement rate as X counts it and link clicks, then the best post and the plan for next month.

In X Analytics, pick the period to see the account's impressions and engagements. Each post's activity view breaks them down, link clicks included.

X counts clicks too: on the link, the media, the profile and "show more". Use the engagements figure from X Analytics, not likes, replies and reposts alone.

Close to it. Views, likes, replies and reposts are public on every post. Bookmarks and clicks are for the owner only, so a competitor's rate comes out a little lower.

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