Social media report
Client name
| Network | Followers | Growth | Posts | Reach | Engagements | Engagement rate | Link clicks |
|---|---|---|---|---|---|---|---|
| X | 0 | – | 0 | 0 | 0 | – | 0 |
Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.
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Enter last month's X followers, impressions, engagements and link clicks and get a one-page client report, ready to save as a PDF.
1Who is it for?
2Last month's numbers
3Your report
Social media report
| Network | Followers | Growth | Posts | Reach | Engagements | Engagement rate | Link clicks |
|---|---|---|---|---|---|---|---|
| X | 0 | – | 0 | 0 | 0 | – | 0 |
Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.
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X counts every click on a post as an engagement, on the link, the media or the profile included. Take the month's engagements from X Analytics so the rate matches X.
X shows the views of every post to everyone. Put the month's impressions in the reach box: the client can check them under each post.
Mydrop does not publish an X median yet. The account's own last 20 posts make a fair bar, and views are public, so it takes two minutes.
Example: Followers 5,800 to 5,860, 64,000 impressions, 1,150 engagements = +1.03% followers and a 1.80% engagement rate, as X counts it
Where each number lives in X (Twitter)'s analytics, checked on October 11, 2026.
Reference
Each box of the template, the X (Twitter) number that goes in it, and what to watch for.
| In the template | In X (Twitter) | Good to know |
|---|---|---|
| Followers at start and end | The profile's follower count on the first and the last day | Public |
| Posts | Posts published in the month | Leave replies out |
| Reach or views | Impressions (views), shown under every post, added up | X's rate divides by them |
| Engagements | Engagements from X Analytics: likes, replies, reposts, bookmarks and clicks | Public counts miss bookmarks and clicks |
| Link clicks | Link clicks, in each post's activity (owner only) | Report them next to the rate |
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Mydrop publishes to X on schedule, and builds branded reports for Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest and Google Business Profile, with your logo.
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Questions
Follower growth, posts published, impressions, engagements, engagement rate as X counts it and link clicks, then the best post and the plan for next month.
In X Analytics, pick the period to see the account's impressions and engagements. Each post's activity view breaks them down, link clicks included.
X counts clicks too: on the link, the media, the profile and "show more". Use the engagements figure from X Analytics, not likes, replies and reposts alone.
Close to it. Views, likes, replies and reposts are public on every post. Bookmarks and clicks are for the owner only, so a competitor's rate comes out a little lower.
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