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Free Google Business Profile report template

Enter last month's profile views, calls, website clicks, directions and bookings and get a one-page client report, ready to save as a PDF.

1Who is it for?

2Last month's numbers

Google Business Profile

3Your report

Social media report

Client name

0Followers
–Follower growth
0Reach
0Engagements
–Engagement rate
0Link clicks
NetworkFollowersGrowthPostsReachEngagementsEngagement rateLink clicks
Google Business Profile0–000–0

Engagement rate = engagements ÷ reach × 100. Medians from posts on accounts connected to Mydrop.

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Link to this report template

Writing about Google Business Profile reporting or teaching a class? Paste this link.

Google Business Profile Report Template by <a href="https://mydropai.com/tools/google-business-profile-report-template/">Mydrop</a>

How to write a Google Business Profile report clients read

Customer actions are the engagements

Add calls, messages, bookings, directions and website clicks from the Performance tab. Each one is a customer taking a step toward the business.

Profile views are the base

Views count the people who saw the profile on Search and Maps, each person once a day. Put them in the reach box.

One report per location

Each location has its own Performance tab. Report each one, then compare locations of the same brand with each other.

Example: 4,200 profile views, 368 calls, website clicks and direction requests = 8.76% of profile views became a customer action

Where each number lives in Google Business Profile's analytics, checked on October 11, 2026.

Reference

Every number of a Google Business Profile report, and where to find it

Each box of the template, the Google Business Profile number that goes in it, and what to watch for.

In the templateIn Google Business ProfileGood to know
Followers at start and endLeave empty: Performance shows no follower countGrowth shows as a dash
PostsUpdates, offers and events published in the monthFrom the Updates tab
Reach or viewsProfile views on Search and Maps, Performance tabEach person counted once a day
EngagementsCalls, messages, bookings, directions and website clicks, added upClearer than Google's Interactions total
Link clicksWebsite clicksThe visits the profile sent to the site

Questions

Google Business Profile reports, answered

Profile views, calls, website clicks, direction requests, messages and bookings, the share of views that became an action, and the top search terms, then the plan for next month.

Search for the business on Google, open the profile and choose Performance, then pick the period. In the Google Maps app, go to Business, then See more next to Performance.

Google filters repeat taps, cancellations and spam out of direction requests, so the count is closer to real visits than it used to be.

Yes. Mydrop pulls calls, direction requests, website clicks and bookings for each connected location, and sends a branded PDF on schedule.

Yes. No signup, no watermark, and your numbers never leave your browser.

Draft it here. Automate your Google Business Profile reports in Mydrop.

Branded reports, sent on schedule, for every client. Free to start.

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