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Google Business Profile1,500 characters for an update, an offer or an event post.
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Free Google Business Profile character counter
Google Business Profile allows 1,500 characters per post, with no links in the text.
Fits on Google Business Profile1,500 left
Hashtags 0Mentions 0Emojis 0Words 0Lines 0
Google Business Profile counts every letter, space, emoji and line break as 1.
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How Google Business Profile counts
1,500 characters per post
An update, offer or event post stops at 1,500 characters.
No links in the text
Google refuses links in the post body. Add the link to the post's button instead.
No hashtags
Google does not use hashtags in Business Profile posts, so spend the characters on the offer.
Example: “Weekend special: 20% off all haircuts this Saturday and Sunday. Book online.” = 76 characters on Google Business Profile
Limits checked on October 10, 2026, against each network's rules and the limits Mydrop's editor enforces.
Mydrop data
How long should a caption be? Past 80 characters, it barely matters.
We measured 4,848 posts on 336 accounts connected to Mydrop, over 180 days to September 2026. Each post is scored against its own account's median, so a global brand and a local shop compare fairly.
- Captions under 80 characters earned 9% less engagement than the account's typical post.
- Captions of 80 to 150 characters did best, 3% above.
- From 150 to 600+ characters, length moved engagement by 1% or less.
Reference
Every character limit in one table
The limits Mydrop checks before it publishes a post, network by network.
| Network | Character limit | Seen before "more" | Hashtags | How it counts |
|---|---|---|---|---|
| 2,200 | About 125 | 5 per post | 1 per character | |
| TikTok | 2,200 via the API (4,000 typed in the app) | Varies | Inside the limit | Emoji = 2 |
| 3,000 | About 210 (140 on phones) | Inside the limit | 1 per character | |
| X | 280 (longer with Premium) | Full post shown | Inside the limit | Emoji = 2, link = 23 |
| 63,206 (Reels: 2,200) | Varies | Inside the limit | 1 per character | |
| Threads | 500 | Full post shown | 1 topic tag | 1 per character |
| Bluesky | 300 | Full post shown | Inside the limit | 1 per character |
| YouTube | 5,000 (description; title 100) | First lines | First 3 show above the title | 1 per character |
| 800 via the API (500 in Pinterest's editor) | Varies | Inside the limit | 1 per character | |
| Google Business Profile | 1,500 | Varies | Not used | 1 per character |
Where the "more" cut lands depends on the screen and the line breaks, so treat those figures as a guide. The character limits are hard limits: the network refuses anything longer.
Write it, check it, post it
This counter is built into Mydrop
In Mydrop's editor every caption is counted per network as you type. When one network owns the limit, the editor names it and gives that network its own version in one click.
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Questions
Character limits, answered
Not in the text: Google refuses links in the post body. Add the link to the post's button instead.
No. Google does not use hashtags in Business Profile posts, so spend the characters on the offer and the call to action.
Yes. No signup, no limit, and your text never leaves your browser.
More free counters
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