I-analytics ye-social media imayelana nokufunda izinombolo ezivele ziqoqwa ama-akhawunti akho, bese ushintsha ozokuthumela ngokulandelayo. Awudingi ithuluzi elikhokhelwayo noma ulwazi olujulile lwezinombolo ukuze uqale. Udinga izinombolo eziyisithupha ozozihlola kanye ngesonto, kanye nomthetho wokuthi ngayinye ikutshela ukuthi wenzeni.
Lezi izinombolo eziyisithupha: ireach, i-engagement rate, amasaves namasheya, amavisithi ephrofayela, amaklikhi ezixhumanisi, nokukhula kwabalandeli. Amathuluzi angaphakathi e-app ngayinye akunika zonke eziyisithupha mahhala. Konke okunye okuku-dashboard kuyimininingwane yenye yazo.
Kafushane: Landela ireach, i-engagement rate, amasaves namasheya, amavisithi ephrofayela, amaklikhi ezixhumanisi, nokukhula kwabalandeli. Bheka imizuzu eyi-15 njalo ngesonto, qhathanisa nezinsuku zakho zakamuva eziyi-90, bese ushintsha into eyodwa ngesikhathi.
Izinombolo eziyisithupha, nokuthi ngayinye ikutshela ini ngempela
| Imethrikhi | Incazelo elula | Lokho okukutshela ukuba ukwenze |
|---|---|---|
| Ireach | Inani labantu abahlukile abayibonile iposti | Ireach ephansi isho inkinga yokusabalalisa: i-hook, ifomethi, noma isikhathi |
| I-engagement rate | Ukuxhumana kwehlukaniswa ngereach | Izinga eliphansi nereach ephezulu lisho ukuthi okuqukethwe kufika phambi kwabantu abangafanele |
| Amasaves namasheya | Abantu abayigcinayo noma abayidlulisayo | Isibonakaliso sakho esinamandla senani langempela. Yenza okuningi kwalokho okugcinwayo |
| Amavisithi ephrofayela | Abantu abachofoza igama lakho ngoba benomdlandla | Ukuvakashelwa okwandayo kusho ukuthi okuqukethwe kwakho kuyasebenza, kodwa i-bio yakho ingase ingaguquleli |
| Amaklikhi ezixhumanisi | Abantu abaphumayo ukuze benze okuthile | Okusondelene kakhulu nomphumela webhizinisi kuma-akhawunti amaningi |
| Ukukhula kwabalandeli | Inani labalandeli abasha ngesonto | Isibonakaliso esihamba kancane esilandela emuva. Sibheke njalo ngenyanga, hhayi nsuku zonke |
Amanothi amabili asindisa abaqalayo ekudidekeni okuningi.
I-engagement rate inezindlela ezimbili. Uma uhlukanisa ukuxhumana nge-reach, uthola ukuthi okuqukethwe kwakho kuhle kangakanani. Uma uhlukanisa ngabalandeli, uthola ukuthi izethameli zakho ziphila kangakanani. Khetha eyodwa, yibhale phansi, futhi ungahlanganisi ezinhlotsheni ezimbili embikweni owodwa.
Ama-impressions awafani nereach. Ama-impressions abala ukubukwa, kuhlanganise nomuntu oyedwa kabili. Ireach ibala abantu abahlukile. Uma unquma ukuthi uzothumela ini, ireach iyinombolo ongayethemba.
Uzithola kuphi e-app ngayinye
- Instagram: Iya ku-Professional dashboard > Insights. Izinombolo zeposi ngayinye zitholakala ngaphansi kuka-View insights.
- TikTok: Iya kuphrofayela > imenyu > i-Business suite > Analytics. Ithebhu ye-Content ikhombisa ukugcinwa kwevidiyo ngayinye, okuwumethrikhi obalulekile kakhulu ku-TikTok.
- LinkedIn: Iya ekubukeni komphathi wekhasi > Analytics. Amaphrofayela omuntu athola uhlobo olulula ngaphansi kwe-Post impressions.
- Facebook: Vula i-Meta Business Suite > Insights.
- YouTube: Iya ku-Studio > Analytics. Isikhathi sokubuka nobude besilinganiso sokubukwa kubalulekile kakhulu kunokubukwa.
Konke lokhu kumahhala. Uma uphethe i-akhawunti eyodwa noma ezimbili, lokhu kuyisethi ephelele; yeka ukufuna amanye amathuluzi.
Ukubuyekeza kwemizuzu eyi-15 ngesonto
Yenza lokhu njalo ngoMsombuluko. Yiwo umkhuba obalulekile.
- Khipha amaposi eviki elidlule bese uwahlela ngereach. Qaphela amabili aphezulu namabili aphansi.
- Buza ukuthi amabili aphezulu ahlanganyela ini. Ifomethi, isihloko, i-hook, isikhathi sokuthumela, ubude. Ngokuvamile okukodwa kwalokho kuyaphindeka.
- Buza ukuthi amabili aphansi ahlanganyela ini. Uhlu olufanayo. Yilapho uthola khona ukuthuthuka okuningi.
- Bhala umusho owodwa enothini: “Ama-carousel akhuluma ngentengo ahlula izithombe ezisodwa ngo-3 ku-1.” Lelo nothi yicebo lakho.
- Shintsha into eyodwa ngesonto elizayo. Eyodwa kuphela. Uma ushintsha ezintathu, awufundi lutho.
Bese uyama lapho. Ukuhlola nsuku zonke kuyiphutha elivame kakhulu kwabaqalayo: iposti eyodwa ingashintsha izinombolo zakho zansuku zonke ngo-300%, bese ugcina usubhala kabusha icebo ebelilihle.
Umthetho wokuqhathanisa okukugcina uzolile
Qhathanisa izinombolo zakho ne-zinsuku zakho zakamuva eziyi-90, hhayi nezilinganiso zemboni noma i-screenshot yomncintiswano. Usayizi we-akhawunti, i-niche, ne-platform kushintsha kakhulu ukuthi “okuhle” kusho ukuthini, kangangokuthi ama-benchmark ngokuvamile awumsindo nje.
Ukuhlola okuwusizo: ingabe le posti ingaphezulu noma ngaphansi kwe-median yakho ehambayo yefomethi efanayo? Sebenzisa i-median, hhayi i-avareji, ngoba iposti eyodwa enenhlanhla idonsela i-avareji phezulu inyanga yonke.
Okuwukuphela kwesikhathi lapho ukuqhathanisa nangaphandle kusiza khona yilapho uphethe ama-akhawunti amaningana ku-niche efanayo futhi ufuna ukubona ukuthi iyiphi esilela emuva. I-multi-profile benchmark ye-Mydrop ibeka amaphrofayela akho eceleni kweceleni ebangeni lezinsuku elifanayo, okwenza lokho kube ukubheka kwemizuzwana engama-30 esikhundleni se-spreadsheet.
Okufanele ukushaye indiva okwamanje
- Ama-impressions, uma usunayo ireach.
- Inani eliphelele labalandeli njengenombolo eyinhloko. Izinga lokukhula lisho okuningi, futhi nalo lihamba kancane.
- Amashadi ezikhathi ezinhle zokuthumela avela kuma-blog. Imininingwane yakho yokusebenza kwezethameli yehlula wonke amashadi avamile, futhi ukuhlola amawindi akho kuthatha amasonto amabili.
- Yonke imethrikhi eku-dashboard ongeke uyixhumanise nesinqumo. Uma inombolo ishintsha kodwa lokho kungashintshi okuthumelayo, iwumhlobiso. Kunohlu olude lwama-amamethrikhi okufanele uyeke ukuwalandela.
Uma ithuluzi seliqala ukuba wusizo
Ama-insights angaphakathi ayahluleka uma usuphethe ama-akhawunti amathathu. Uqala ukuvula ama-app amahlanu, ukopisha izinombolo ku-spreadsheet, futhi ulahlekelwa ukuqhathanisa phakathi kwama-platform ngoba ngalinye lichaza ukuxhumana ngendlela ehlukile.
Yileso sikhathi sokuhlanganisa. I-Mydrop idonsa amamethrikhi angaphakathi e-platform ngayinye iwafake endaweni eyodwa (isikhathi sokubuka se-YouTube, amasaves e-Pinterest, ukuhlukaniswa kwezikhundla ze-LinkedIn, izingcingo namaklikhi e-Google Business Profile), igcina uchungechunge lwezinsuku lwephrofayela ngayinye, futhi ikhiqiza imibiko ye-PDF elungele amaklayenti ngeshejuli uma omunye umuntu edinga ukubona izinombolo.
Amamethrikhi awashintshi. Uvele uyeke ukuchitha umsombuluko ekuseni uwahlanganisa.
Qala ngaleli sonto
Vula ama-insights e-akhawunti yakho eyinhloko, bhala izinombolo zanamuhla zamamethrikhi ayisithupha, bese ubeka ibhulokhi yemizuzu eyi-15 ekhalendeni lakho ngoMsombuluko ozayo. Emasontweni amane uzoba nomugqa wethrendi kanye nempendulo yangempela yokuthi izethameli zakho zifunani.
Uma usuvele uphethe ama-akhawunti angaphezu kwamabili, qala mahhala nge-Mydrop futhi wonke akubikele ku-dashboard eyodwa ngaphambi kokuhlola kwakho okulandelayo.
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