Ukuze uhumushe futhi ukhulise imikhankaso yezokuxhumana ezimakethe eziningi, hlukanisa yonke ingxenye yokuqukethwe ibe isigaba esisodwa kwezintathu: yihumushe, yilungise, noma uyenze ngokwendawo. Humusha konke, lungisa kuphela ezimakethe ezifanele umzamo, bese wenza kusukela ekuqaleni kwimakethe eyodwa noma ezimbili ezingaphezulu. Ngale ndlela izindleko zihlala zilingana nenzuzo.
Isifinyezo: Isigaba 1 siwukuhumusha nezikhathi zokuposta zendawo kuyo yonke imakethe. Isigaba 2 siwukulungisa izithombe, izinhlobo nezinkomba zezimakethe eziza kuqala. Isigaba 3 siwukwenza ngokwendawo kwezi-1 noma ezi-2 ezingaphezulu. Qhuba imakethe ngayinye njenge-brand yayo, inendawo yayo yesikhathi, ekhalendeni elilodwa.
Izigaba ezintathu, nokuthi ngasinye sishintsha ini
| Isigaba | Okushintshayo | Ubani akwenzayo | Sisebenzisele |
|---|---|---|---|
| 1. Humusha | I-caption, isikhuthazo sokwenza, ama-hashtag, isixhumanisi | Okhuluma ulimi ngokwemvelo ubuyekeza umbhalo wokuqala we-AI | Yonke imakethe |
| 2. Lungisa | Izithombe, izibonelo, izinhlobo, izinsuku, izimali, iziphakamiso | Umamaketha wendawo noma ozimele | Izimakethe eziza kuqala |
| 3. Yenza ngokwendawo | Umqondo, ithoni, abakhi bengqikithi, izinto ezivelayo | Umdali wendawo noma ithimba lasemakethe | Imakethe eyi-1 kuya kwezi-2 ezingaphezulu |
Ama-brand amaningi agxuma ngqo esigabeni 3 kuyo yonke imakethe, aphelelwe yisabelomali ngenyanga yesibili, bese ephetha ngokungenalutho oluvumelanayo. Ukuqala ngesigaba 1 yonke indawo kukunikeza isisekelo kusiteshi ngasinye ngesonto elilodwa.
Isigaba 1: humusha, futhi uposte ngesikhathi sendawo
Ukuhumusha kuphela akuyona ukwenza ngokwendawo, kodwa kuyisinyathelo esishibhile esishintsha imiphumela. Yenza izinto ezine kuyo yonke imakethe:
- Humusha i-caption nesikhuthazo sokwenza, bese okhuluma ulimi ngokwemvelo ezibuyekeza. Umbhalo wokuqala we-AI osuselwa kulizwi le-brand yakho ongasindisa isikhathi, kodwa kudingeka umuntu abambe ithoni nezisho.
- Hlola kabusha ama-hashtag ngolimi lwendawo. Ukuhumusha okuqondile akuvamile ukuba yilokho abantu abakusesha.
- Lungisa izinsuku, izimali namayunithi. Isithembiso esingu-"$49" kwimakethe ecabanga ngama-euro sifundeka njengesikhangiso somunye umuntu.
- Shejula ngesikhathi sendawo. Kudatha ye-Mydrop, ama-post ashicilelwe phakathi kwenkathi yobusuku nese-6 ekuseni ngesikhathi sendawo ye-akhawunti abe ngu-17% ngaphansi kwesilinganiso esimaphakathi ezinkundleni zonke. Ukuposta ngesikhathi sasemini sehhovisi lakho eliyinhloko kungafika ngo-3 ekuseni kubabukeli bakho.
Isigaba 2: lungisa lapho unethrafikhi
Khetha izimakethe zakho ezintathu eziphezulu ngokwabalandeli abakhona noma ukuvakashelwa kwesayithi. Ngemakethe ngayinye, lungisa lokhu:
- Izithombe. Ubuso, izindawo, izingubo nezinkathi ezifanelana nemakethe. I-post yasehlobo kubabukeli basenyakatho yeNingizimu yeAfrika ngoDisemba iwukunqoba okulula.
- Izibonelo nezinkomba. Shintsha ngezibonelo zendawo, amaholide nezilinganiso.
- Uhlobo. Eminye imakethe iyakhetha ividiyo, eminye ama-carousel noma ama-story. Hlola inkundla ababukeli bakho abayisebenzisayo ngempela.
- Iziphakamiso. Amanani endawo, izindlela zokukhokha zendawo, izinsuku zokugcina zendawo.
Ukuhumusha amafayela e-brand ngaphandle kwesiyaluyalu
"Ukuhumusha amafayela e-brand" kuvame ukuhluleka ngenxa yesiyaluyalu samafayela: i-logo eyodwa, izinguqulo eziyisithupha zebhena eyodwa, futhi akekho oqinisekile ukuthi iyiphi entsha.
Gcina eyodwa eyinhloko ku-asethi ngayinye, bese wengeza ikhodi yolimi egameni lefayela lenguqulo ngayinye, isibonelo spring26_hero_fr-fr_v02.png. Gcina eyinhloko efolderini elilodwa elabelwanayo, nezinguqulo efolderini ngemakethe. Uma uqhuba imakethe ngayinye njenge-brand ku-Mydrop, ngayinye igcina amaphrofayili ayo, amafayela nelizwi, ngakho ithimba laseFrance alihleli umbhalo wethimba laseVietnam.
Qhuba konke endaweni eyodwa
Amathuluzi abalulekile kancane kunezilungiselelo ezimbalwa:
| Isilungiselelo | Okufanele ukwenze |
|---|---|
| I-brand ngemakethe | Amaphrofayili, ilizwi namafayela ahlukene |
| Indawo yesikhathi yendawo yokusebenza | Setha ngayinye ngesikhathi sendawo yemakethe |
| Ikhalenda | Umbono owodwa wokwabelana wokubona izikhala nokushayisana |
| Ukugunyaza | Thumela umbhalo wemakethe ngayinye kumbuyekezi wayo |
Izindawo zokusebenza ze-Mydrop zikuvumela ukunikeza imakethe ngayinye amalungu ayo nendawo yesikhathi, futhi ikhalenda lokuqukethwe libonisa zonke izimakethe seceleni komunye nomunye. Ngesikhathi ezifundeni ezahlukene, bheka umhlahlandlela wethu wokushicilela kahle ezindaweni zesikhathi ezahlukene.
Isigaba 3: yenza ngokwendawo kwimakethe eyodwa noma ezimbili
Yenza ngokwendawo kuphela lapho imakethe isivele ibonisa isidingo. Izimpawu: abalandeli bendawo abakhula ngaphandle kwezindleko zezikhangiso, imilayezo engena ngalolo limi, noma umsabalalisi ocela okuqukethwe kwendawo.
Kulesi sigaba, qasha noma unikeze umyalelo omuntu ohlala emakethe. Kufanele abe ngumnikazi womqondo, angawuhumushi owakho. Mnike ilizwi le-brand nemithetho yakho yokugunyaza, bese umyeka aqhube ikhalenda lakhe.
Yini okufanele uyilinganise ngemakethe
Qhathanisa imakethe ngayinye nesilinganiso sayo esimaphakathi, hhayi nemakethe yakini:
| Isilinganiso | Isizathu |
|---|---|
| Ukuxhumana kuqhathaniswa nesilinganiso esimaphakathi se-akhawunti | Silungile ezikhulwini zemakethe ezahlukene |
| Ukukhula kwabalandeli ngenyanga | Sibonisa ukuqala kwempumelelo |
| Izimpendulo ngolimi lwendawo | Zibonisa ukuthi abantu bazizwa bekhulunywa nabo |
Uma imakethe yesigaba 2 ihlala ngaphezu kwesilinganiso sayo esimaphakathi izinyanga ezimbili, isifanele ukuya esigabeni 3.
Isinyathelo esilandelayo: namuhla khetha izimakethe zakho ezintathu eziphezulu, ubhale phansi ukuthi ngayinye isesigabeni sini, bese unyusa eyodwa kuphela isigaba esisodwa kule nyanga. Ukuze uqhube imakethe ngayinye ku-brand yayo nasendaweni yayo yesikhathi, qala mahhala ne-Mydrop.
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