A comment that asks "how much?" is a lead, and leads need dates. Reply in public within an hour, then create one follow-up task due at day 2 and another at day 7. That small routine recovers sales that otherwise vanish in the scroll.
TLDR: Spot buying-intent comments, reply fast, move to DM, then add two dated tasks. Close the lead after day 7. Check the list for 10 minutes each morning.
What counts as a lead comment
Not every comment deserves a task. Tasks for everything bury the ones that matter. Create a task only when a comment shows buying intent:
- Price, cost, quote, "how much"
- Availability, sizes, shipping, "do you deliver to..."
- Booking, "are you open", "how do I sign up"
- Direct requests: "DM me", "send info", "interested"
Everything else, like praise, emoji and tags, gets a quick reply or a like. For deeper ideas on finding these, see how to find new customers in your comments.
The Day 0, Day 2, Day 7 routine
| Day | Action | Example |
|---|---|---|
| Day 0 | Reply publicly, then invite a DM or a link | "Thanks Sam! Sent you the details in DM." |
| Day 2 | One follow-up if there was no answer | "Hi Sam, did the sizes chart help? Happy to check stock." |
| Day 7 | Last, light nudge, then close | "Last note from me: the offer ends Friday. Shout if you need anything." |
Why these dates? In our experience, people who ask a question on social are in a quick, browsing mood. A reply in the first hour keeps you in that mood. A nudge at day 2 catches them after the weekend or after a busy day. Day 7 gives a final chance and a clean end, so the lead does not sit open forever.
If you have a different sales cycle (a wedding venue is not a t-shirt), stretch the gaps. Keep the structure: one fast reply and two scheduled follow-ups.
Where the tasks live
A task needs a date, an owner and a link back to the comment. Without the link, you will waste time hunting for the conversation.
Three workable options:
- A task in your calendar with the comment URL pasted in the notes. Works for one person.
- A shared board column called "Follow up" with a due date on each card. Works for small teams.
- A calendar note inside your social tool, so the task sits beside the posts it came from.
In Mydrop, you can add notes to the content calendar and pair them with the social inbox, so the comment, the owner and the due date are in one place. Trigger words can also reply to common comments, like "price", automatically with a first message, which handles Day 0 while you handle the follow-ups.
Set up a 10-minute daily sweep
The routine only works if someone opens the list. Make it a fixed block:
- Open yesterday's comments on your top posts and any ad posts.
- Tag buying-intent comments and reply to each.
- Create the day 2 and day 7 tasks for each.
- Open today's due tasks and send the follow-ups.
Ten minutes a day, same time. If you are on a team, assign the sweep to one person per day, and rotate weekly so no one burns out.
Measure whether the routine pays
After a month, count four numbers:
- Buying-intent comments found
- Replies sent within an hour
- Follow-ups sent at day 2 and day 7
- Conversations that became a sale, a booking or a sign-up
Do not worry about conversion rate yet. Even three extra sales from comments you would have missed is a strong return for ten minutes a day. If you track more carefully, our post on tracking comment leads without a spreadsheet shows a five-step setup.
Common mistakes that kill good leads
- Replying with a link only. Add one human sentence first.
- Following up three or four times. Two is polite. More looks desperate.
- Letting tasks pile up past their date. If a task is overdue by more than three days, either do it or close it.
- Moving every lead to DM. If the answer is short and public, answer it in public. Others will read it too.
Start with tomorrow's comments
Open your latest post and read every comment. Find the first one that asks about price or availability, reply, and add a task for two days from now. That single task is the routine in miniature. When it works, start free with Mydrop to run it from one place.
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