TLDR: Not every comment is worth the same. Score each one from 0 to 4 on four signals: intent, fit, timing and reach. Reply to 3s and 4s first, handle 1s and 2s in a daily batch, and ignore 0s. This takes seconds per comment, and it keeps a small team focused on the comments that can turn into revenue.
"Reply to everything" sounds good and does not scale. If you get 80 comments a day, you cannot give each one the same effort. If you spread your time evenly, the one comment that was a real buyer gets the same two-line answer as a fire emoji.
You need a way to sort fast. A four-signal score is enough.
The four signals
Give one point for each signal a comment shows.
| Signal | Ask yourself | Example |
|---|---|---|
| Intent | Are they asking how to buy, book or choose? | "How do I order?" |
| Fit | Do they look like your customer? | Mentions their business, size or need |
| Timing | Do they want it soon? | "Need this by Friday" |
| Reach | Could their reply influence others? | A known account, or a thread with many likes |
A comment can score 0 to 4. A "love this!" scores 0 and gets a like. "Do you ship to Canada before Christmas?" scores 3, because it shows intent, fit and timing.
What to do at each score
- 4 or 3: reply in public within hours, then move to DMs for details. A person who owns the sale should handle it.
- 2: reply the same day with a helpful answer and one link or question.
- 1: reply in a daily batch. A friendly line is enough.
- 0: like it or leave it.
You do not need a spreadsheet. Run the score in your head, or give each score a label so the team sees it.
Find the comments you are already missing
Most revenue-bearing comments are not on your newest post. They hide on older posts, in replies under other replies, and in mentions on other people's posts.
Once a week, check three places:
- Your last five posts, sorted by comment count.
- Replies to your replies, because follow-up questions often come there.
- Mentions and tags from other accounts.
Social media monitoring in Mydrop helps with that third place by surfacing mentions in one list. The social inbox gathers comments from your connected accounts, so you do not have to open five apps.
Give 3s and 4s an owner
Scores only matter if someone acts on them. Decide who owns high-score comments before a lead arrives. For a small business that may be the owner. For an agency it may be the account manager for that brand.
Write the rule in one sentence: "Any comment scoring 3 or more goes to [name], who replies within four working hours." That sentence prevents the most common failure, where everyone assumes someone else has it.
If you use more than one brand, keep the assignments separate per brand with Workspaces.
Track revenue with a simple count
You do not need full attribution to learn whether comments pay. For one month, tag each 3 or 4 comment as "lead", and when one turns into an order, tag it "won".
At the end of the month, count the tags. If you had 20 leads and 4 wins, you have a 20% close rate on comment leads, and you can estimate what a better reply time is worth. If you cannot tie an order to a comment, count the DMs and enquiries instead. That is still a signal.
Review the score every month
After 30 days, look at the "won" comments and ask which signals they had. If most wins scored 4 on intent and timing, then those two matter most for your business. Adjust your rule so those comments rise to the top.
A score is a tool, not a law. Change it when your data tells you to.
Score your next 20 comments
Open your latest post, give each of the last 20 comments a score from 0 to 4, and reply to the highest ones now. Note how many were 3 or more. That number shows how much revenue has been sitting unanswered.
To bring comments from all your accounts into one inbox, start free on Mydrop.
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