You cannot predict conversion perfectly, but you can rank your next posts by likelihood to convert with a four-question score and a tracking habit. After six to eight weeks the score is built on your own results, which beats any general benchmark.
TLDR: Before publishing, score each post 0 to 2 on four checks: buyer, problem, proof and next step. Tag every link with a UTM. After eight weeks, compare scores with real leads and adjust the checks.
Mydrop data, September 2026: in the 30 days to 16 September 2026, 98.5% of posts published through Mydrop went live at the first attempt. The most common warning was a YouTube custom thumbnail rejected because the channel was not phone-verified; the most common hard failure was an expired platform connection. Method in the Mydrop social media benchmarks.
Engagement alone is a weak guide. In Mydrop's September 2026 data, carousels ran 10% above an account's typical engagement, and a link in the caption ran 7% below. Neither number says which post sells. For that you need to look at what the post asks the reader to do.
The four checks that predict a click
Give each check 0 (missing), 1 (partial) or 2 (clear). A post scoring 7 or 8 goes out first.
| Check | 2 points if... |
|---|---|
| Buyer | the first line names who it is for |
| Problem | it describes a problem that buyer already feels |
| Proof | it shows a number, a result or a real example |
| Next step | it has one action, and only one |
Most high-engagement, low-sales posts score 2 or 3 here. They entertain without naming a buyer or asking for anything.
Tag every link so a score can be tested
A prediction without tracking is an opinion. Add a UTM to each link: source is the platform, medium is social, and campaign is the post's slug. Then your analytics tool or CRM shows which post a lead came from.
Track two numbers per post, not twenty: clicks to the offer and leads or sales that followed. Keep them in one sheet next to the post's score.
Predict from comments, not only clicks
Many buyers never click. They comment "price?" or "how does this work?". Count those comments as intent. A social inbox puts them in one list, and trigger-word automations can reply with the link when someone types a keyword. Our guide on turning comments into leads shows the full flow.
After eight weeks, check what the score got right
With about 24 posts scored, sort them by score and compare the top third with the bottom third on leads. Three outcomes are possible:
- Top third converts better. Your checks work. Keep them.
- No difference. One check is too soft. Tighten the one you scored 2 most often.
- Bottom third wins. Your idea of the buyer is off. Reread the comments from the winners.
The content scorecard guide goes deeper on building the sheet, and best-performing posts shows how to read the winners.
Pull the numbers from one place
The extra work is collecting clicks and reach per post. Mydrop's analytics show per-post metrics by platform, so the sheet fills in from one view, and white-label reports can send the monthly comparison to a client automatically. You can try it free.
Score your next five scheduled posts today. Move the highest scorer to the best time slot of the week.
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