To get an influencer to promote your product, send a short, specific message that says why their audience would want it, make a clear offer, and follow up once. Most creators say no or never answer, so the goal is a list of 30 to 50 good fits, not one perfect pitch. This guide covers the part after you have a shortlist: what to offer, what to write and what to do when someone says yes. To build the shortlist, start with how to find micro-influencers who drive sales.
TLDR: Pick creators whose audience already buys what you sell, offer something clear (free product, a commission or a flat fee), pitch in five sentences, follow up once after about a week, and agree dates, deliverables and disclosure in writing before they post.
Choose your offer before you write anything
Creators decide fast whether a message is worth answering. A vague "let's collaborate" gets ignored. A clear offer gets a reply, even if it is a no.
| Offer | Works best when | What to watch |
|---|---|---|
| Free product only | Small creators, low-cost products, a product they would buy anyway | Many will not post. Treat any post as a bonus |
| Free product plus a commission | You can track sales with a code or link | Pay on time and say the rate in the first message |
| Flat fee | You need a post by a set date | Agree the exact deliverable and the number of revisions |
| Long-term ambassador | Someone has already posted for you and it sold | Start with a trial month before a long contract |
If you cannot say in one line what the creator gets, you are not ready to pitch.
Write the pitch in five sentences
Long emails get skimmed. This structure works in our experience:
- Why them: one specific video or post of theirs you liked, by name.
- Who you are: one line on your brand and what the product does.
- Why their audience: the reason it fits their followers, not your sales goal.
- The offer: product, commission or fee, in plain numbers.
- The ask: "Would you be open to a quick yes or no, and I can send details?"
Send it as a direct message if they list that as the way to reach them, and otherwise to the business email in their bio. Do not paste the same message to 50 people with only the name changed. Creators notice.
Follow up once, then move on
Wait about a week and send one short follow-up: a single line and the original question. If you hear nothing after that, leave it. In our experience a minority of creators reply at all, so a list of 30 to 50 produces a handful of yeses.
Keep the list in one place with a status for each (to contact, pitched, replied, agreed, posted). A spreadsheet is fine at this size, and stop managing influencers in spreadsheets explains when to move off it.
Once they say yes, agree these five things in writing
A yes is not a plan. Send a short brief the same day:
- What they will make (one Reel, three Stories, one post)
- When it goes live, with a date and time zone
- What must appear: product shown in use, the code or link, one thing you want mentioned
- Disclosure: ask them to use the platform's paid-partnership label and a clear "ad" or "gifted" tag, as required where you both operate
- What you will not control: their voice. Leave room for them to say it their way, because their audience trusts their style, not your script
Do not ask to approve every word. Ask to review the draft for factual errors only.
Make the post count after it goes live
The creator's post is a one-day spike unless you do something with it. Three small habits:
- Reshare it on your own channels, with permission, and schedule it in your calendar so it lands when your audience is online.
- Answer the comments under it, because those are your new potential customers.
- Track what it did. Use a unique code or link per creator. Then, in Mydrop's performance view, compare your own account's reach and engagement in the days around the post, so you know whether a creator moved anything.
Keep the tracking simple: for each creator, write down the cost (product, commission or fee), the sales that used their code, and what your account gained. After three campaigns you will know which kind of creator pays back.
Send five pitches before Friday
Write your offer in one line today, then draft the five-sentence pitch for your first five creators and send it before the end of the week. If you also run your own channels, start free with Mydrop to schedule your reshares and track the results.
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