Ukwandisa Ukuxhumana Ezinkundleni Zokuxhumana (Okusebenza Ngempela)

Ukuxhumana kukhula lapho abantu bebona isizathu sokuma, nalapho labo abasabelayo bethola impendulo. Konke okunye imininingwane nje.

Izinguquko eziyisithupha ezingezansi yizona ezishintsha izinombolo ngempela, futhi zihlelwe ngokuthi yiziphi ezinomphumela osheshayo. Ama-akhawunti amaningi angazenza ezimbili zokuqala namuhla ntambama.

Kafushane: Phendula wonke amazwana phakathi kwehora. Bhala kabusha imigqa yakho yokuqala ibe nombono ocacile. Buza umbuzo owodwa wangempela nge-post ngayinye. Yehlisa umthamo wokuposa. Hlola ifomethi ngaphambi kokuhlola isikhathi. Nikeza abantu okuthile abangakwenza nge-post.

1. Phendula konke, ngokushesha

Lena yinguquko enomphumela omkhulu kunazo zonke, kodwa cishe akekho oyenza njalo.

Yonke impendulo ibalwa njengokusebenzelana kuposi yakho, yandisa uchungechunge, futhi ibuyisela umuntu ophawulile ukuze abuye futhi. Izinkundla zikubona lokho njenge-post ephilayo futhi ziyaqhubeka ziyibonisa. I-post enamazwana ayi-12 nezimpendulo eziyi-12 yenza kangcono kune-post enamazwana angama-20 kodwa kungaphendulwa lutho.

Imithetho esebenzayo:

• Phendula phakathi kwehora lokuqala ngenkathi i-post isasatshalaliswa.
• Phendula ngomusho, hhayi nge-emoji. "Ngiyabonga!" uvala uchungechunge. Umbuzo uwugcina uvulekile.
• Phendula nakumazwana amadala. Impendulo kuposi olunezinsuku ezintathu ivuselela ingxoxo kaningi kunalokho obungalindela.

Ingxenye enzima ukubona amazwana nhlobo uma ehlakazeke ezinkundleni ezinhlanu. I-inbox eyodwa ye-social media ihlanganisa wonke amazwana nama-DM endaweni eyodwa. Lokho kuguqula ihora elihlakazekile libe imizuzu eyishumi egxilile.

2. Lungisa umugqa wokuqala

Ama-post amaningi afa emugqeni wokuqala. Abantu banquma cishe ngomzuzwana, futhi uhhafu we-caption yakho ufihliwe ngemuva kwe-"more".

Imigqa yokuqala emibi: "Siyajabula ukumemezela", "Njengomnikazi webhizinisi, uyazi", nanoma yimuphi umbuzo osuvele uyazi impendulo yawo.

Imigqa yokuqala emihle yenza okukodwa kulezi zinto ezine:

• Shono inombolo. "Sinciphise ukubika kweklayenti kusukela emahoreni ayi-6 kuya emizuzwini engama-40."
• Shono umbono ongavusa ingxabano. "Ama-hashtag ayeke ukusebenza eminyakeni emibili edlule."
• Shono inkinga ngqo. "Ama-post akho athola amazwana kodwa awathengisi lutho."
• Vula isikhala. "I-post ephumelele kakhulu esayenza ngekota edlule yathatha imizuzu emine ukuyenza."

Umthetho ofanayo usebenza kuvidiyo: imizuzwana emibili yokuqala ithwala yonke i-post, futhi umbhalo osesikrinini emzuzwaneni wesibili udlula isethulo esikhulunywayo.

3. Buza umbuzo owodwa wangempela

Amaqhinga okuheha abantu ukuthi baphendule ("cinezela kabili uma uvuma") ayacindezelwa ezinkundleni eziningi manje. Umbuzo wangempela awucindezelwa.

Umbuzo kufanele uphenduleke ngamagama amahlanu, futhi kube yilowo abantu abanombono ngawo. "Uthini umbono wakho ngesici sethu esisha?" wehluleka kokubili. "Uyabhala ama-caption ngaphambi noma ngemuva kokwenza okubukwayo?" kuyasebenza.

Buza umbuzo owodwa kuposi ngalinye, ekugcineni, futhi kuphela uma ufuna impendulo ngempela. Uma ubuza kuyo yonke i-post, abantu bayayeka ukuphendula.

4. Posa kancane, kodwa kangcono

Izinga lokuxhumana liwukusebenzelana okuhlukaniswa ngokufinyelela. Uma uposa kabili kaningi ezethamelini ezifanayo, uhlukanisa ukunakwa okufanayo kuma-post aphindwe kabili.

Kuma-akhawunti amaningi esiwaphathayo, ama-post amathathu aqinile ngeviki adlula ayisikhombisa ajwayelekile ngokusebenzelana okuphelele, hhayi nje ngezinga. Isikhathi osongile usisebenzisela imigqa yokuqala ebambayo, ukuhlela nokuphendula.

Uma wehlisa umthamo, sika ama-post angafanele:

Gcina	Sika
Ama-post anombono ocacile noma inombolo	Amathiphu ajwayelekile noma ubani angawashicilela
Okwenzeka ngemuva kwesigcawu nenqubo	Izingcaphuno eziphindiwe nemifanekiso yamaholide
Izimpendulo zemibuzo oyithola ngempela	"Izimemezelo" ezingenanzuzo kumfundi
Amafomethi aphumelele ngekota edlule	Amafomethi osalokhu unethemba ukuthi azosebenza

Bheka izinsuku zakho zokugcina ezingama-90 ngaphambi kokunquma. Uma uhlela ama-post ngezinga lokuxhumana esikhundleni sokubala ama-like kuphela, uhlu lwakho luvame ukushintsha ngokuphelele. I-analytics ye-post ngayinye yenza lokho kuhlunga kube umsebenzi wemizuzu emibili.

5. Hlola ifomethi ngaphambi kokuhlola isikhathi

Isikhathi siyinsiza okukhulunywa ngayo kakhulu kodwa sinamandla amancane. Ifomethi yiyona eqinile.

Yenza lokhu amasonto amane: khetha amafomethi amabili ongawasebenzisi kakhulu (i-carousel, ividiyo yomdabu, umbhalo kuphela, i-photo dump) bese unika ngalinye ama-post amane. Gcina isihloko nesikhathi sokuposa zingashintshi ukuze uhlole into eyodwa kuphela. Ekugcineni gcina ephumelele, bese ulahla ifomethi yakho ebuthakathaka yamanje.

Umehluko wefomethi okuphindwe kathathu uvamile. Umehluko wesikhathi uvamise ukuba ngaphansi kuka-30%, yingakho siphakamisa ukuthi uthole izikhathi zakho zokuposa kuphela ngemuva kokuthi ingxube yakho yefomethi isilungisiwe.

6. Nikeza abantu into abangayenza nge-post

Ukulondoloza nokwabelana kunesisindo esikhulu ku-Instagram, LinkedIn naku-TikTok. Futhi kuvela ekusetshenzisweni, hhayi ekuzijabuliseni.

Ama-post abantu abawalondolozayo yilawa: amakhadi okuhlola, izikripthi eziqondile, izilinganiso zentengo, amathempulethi athi "kopa lokhu", namathebula okuqhathanisa. Ama-post abantu ababelana ngawo yilawo abenza babukeke behlakaniphile noma aphikisa umbono ovamile wezethameli zabo.

Bhala okukodwa kwalokho ngesonto ngamabomu. Futhi kukunikeza isizathu sokuphendula, ngoba ama-post alondolozekayo athola imibuzo eqondile.

Yini ongayinaki

• Ukulandelana ngenhloso yokulandelwa kanye namaqoqo okuxhumana. Kwenza izinombolo zibukeke zikhulu kodwa kufaka ubuthi ophawini lwezethameli olusetshenziswa yi-algorithm.
• Ukucwaninga ama-hashtag. Ama-hashtag amabili noma amathathu afanele, bese udlulela phambili.
• Amashadi ezikhathi zokuposa avela kumabhulogi. Izilinganiso ezithathwe ezigidini zama-akhawunti, kungafakwanga nelinye lakho.
• Ama-like angenamsebenzi. Amazwana, ukulondoloza nokwabelana kubikezela imiphumela yebhizinisi. Ama-like awavamile ukukwenza lokho.

Yenza lokhu namuhla

Vula ama-post akho okugcina ayi-10 bese uphendula wonke amazwana angaphendulwanga. Bese ubhala kabusha imigqa yokuqala yemibhalo yakho emihlanu elandelayo ukuze iqale ngenombolo noma umbono. Yilokho okwanele isonto lokuqala.

Uma amazwana ehlakazeke ezinkundleni futhi uqhubeka uphuthelwa, i-Mydrop idonsa wonke amazwana, ama-mention nama-DM iwafake ku-inbox eyodwa. Imaka lawo okufanele uwaphendule, futhi ikhombisa izinga lokuxhumana nge-post ngayinye ukuze ubone ukuthi yiziphi izinguquko ezisebenzile. Unga-qala mahhala futhi uqede okusalindile namuhla.