Reshare the posts that beat your own median by a clear margin, wait a few weeks, and change the first line or the format. That's the whole method. Most of your followers never saw your best post the first time, so a second run is new to most of them.
TLDR: Rank your last 90 days by engagement against your own median, pick the top 10 percent that aren't tied to a date, and republish each one with a new hook or format after a gap of several weeks. Never repeat a post unchanged in the same week.
Pick winners with your own median, not a feeling
Memory picks the post that felt big. Data picks the post that was big. Pull the last 90 days of posts and compare each one to the median of your own account.
In Mydrop's data, a typical Instagram post earned a 3.1% engagement rate, and the middle half of posts ran between 1.1% and 6.7%. That's a wide spread, so a post at 2% is normal and a post at 6% is a real winner. Your own account is a better yardstick than any benchmark, which is why a per-account comparison in Mydrop's performance view beats a screenshot from another brand.
Use a simple filter before you reshare
Not every top post deserves a repeat. Run each candidate through this table.
| Check | Reshare? |
|---|---|
| Well above your median, and still true today | Yes |
| Tied to a date, sale, event or news story | No, retire it |
| Went up because of one big share or a paid push | Test it, but don't trust it |
| Product or price has changed since | No, rewrite it from scratch |
| Strong comments, saves or sends, not just likes | Yes, and put it first |
Saves and sends tell you the idea was useful. A post with a pile of likes and nothing else is often a good photo, not a good idea.
Change one thing every time you reshare
A straight copy-paste wastes the second run and can annoy followers who did see the first. Change exactly one thing so you also learn what helps.
- The first line. Rewrite the hook, keep the body.
- The format. Turn a single image into a carousel. In our data, carousels ran 10% above an account's typical post.
- The hour. Posts published between midnight and 6 am ran 17% below the median across platforms, so if the original went out at a bad time, a good slot may be the only change you need.
Keep a note of what you changed. After three reshares, you'll know whether hooks, formats or timing move your numbers most.
Space the repeats so the feed doesn't look stale
How long to wait depends on how often you post. If you publish three times a week, a gap of a month or more stops a reshare feeling like a loop. For accounts that post less often, leave longer.
Two guardrails help:
- One reshare slot per week, not a whole week of reruns.
- Never reshare a post that is already a reshare. Retire it after two runs.
Our guide to recycling posts on a 90-day system shows how to automate the queue, and scheduling evergreen posts covers the ones that keep driving traffic for months.
Build the reshare slot into your calendar
Reshares only happen if they have a home. In Mydrop's calendar you can see every account on one grid, so you can place a reshare in a slot that would otherwise be empty and avoid doubling up with new content on the same day.
If you run several brands, the same calendar shows which brand already has a reshare this week, which is the check people forget when they work from separate spreadsheets.
Pick three posts to reshare today
- Export or list your last 90 days of posts with engagement.
- Mark every post above your median by a clear margin.
- Strike out anything date-bound or out of date.
- Pick three survivors, rewrite the hook on each, and schedule them a week apart.
Next step: start free with Mydrop, connect your accounts, and schedule your first three reshares from your top posts.
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