Brandfolder, Sprout Social and Mydrop solve three different problems. Brandfolder stores and shares approved brand files. Sprout Social and Mydrop schedule, approve and report on posts. Buy the one that matches the gap you have, and only pair tools when you have more than one.
TLDR: If the pain is "nobody can find the right logo or photo", you need an asset library. If the pain is "posts go out late, wrong or unapproved across brands", you need a publisher with approvals. Most small and mid-sized teams need the publisher first, and can feed it from Google Drive or Canva.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $79 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
Match your symptom to the right kind of tool
| What's going wrong | The real gap | Tool type |
|---|---|---|
| Teams use old or off-brand logos and photos | Asset control | Asset library (DAM) such as Brandfolder |
| Files exist but nobody knows which version is approved | Version control | Asset library |
| Posts are late, or go out without sign-off | Workflow | Publisher with approvals (Mydrop, Sprout) |
| Clients email feedback and you copy it into the tool | Review | Publisher with a client portal |
| Reports take a day each month | Reporting | Publisher with scheduled reports |
| The same person is logged in to ten profiles | Access | Publisher with workspaces and roles |
Notice that only the first two rows are an asset problem. If most of your answers fall below the line, an asset library won't fix them.
When a DAM is worth it
A DAM pays off when lots of teams, regions or agencies draw on the same approved assets, and when files need usage rights, expiry dates or delivery in many sizes for print, web and social. If a global brand needs to retire a campaign photo everywhere on a set date, that's DAM territory.
Ask any vendor, Brandfolder included, what the social integration actually does: does it push files to a scheduler, or does someone still have to download and re-upload them?
When you don't need one
If your assets are used mostly on social and live in Google Drive, Canva or a shared folder, a scheduler that imports from them is enough. Mydrop's Google Drive and Canva integrations pull files straight into a post, so there's no download and re-upload step. Keep one folder per brand, one naming rule, and one approver for what goes in.
That isn't a full asset library. It doesn't hold usage rights or expiry dates. Be honest about whether you need those.
Where Sprout Social and Mydrop differ
Both are publishing, inbox and reporting tools, so the comparison is mostly about billing and structure. Sprout Social bills per seat and has been around longer, with a bigger sales and enterprise setup. Mydrop bills flat and is built around workspaces per brand, approvals and a no-login client portal, which is why agencies tend to look at it. Our Sprout and Hootsuite cost comparison breaks the per-seat difference down by team size.
Two setups that work
Small brand, social only: Google Drive or Canva as the asset source, a scheduler with approvals, and one folder per brand. Costs stay flat and nobody has to learn a new system.
Large brand, many channels: a DAM as the single source for files and rights, with a publisher on top that imports from it. Here the two tools do different jobs, so neither replaces the other.
A cheap way to decide
Count the number of people who touch brand assets and the number who publish. If the first number is much bigger than the second, the asset library is your gap. If they're about the same, it's the publishing workflow. Then run one real brand through the tool you pick for a week, with a colleague acting as the approver, before you sign anything.
Next step: list your last five brand mistakes, mark each as "wrong file" or "wrong workflow", and buy for the column with the most marks.
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