If you run many brands, how a tool bills matters more than what it can do. Hootsuite charges per user and Sprout Social per seat, so the bill grows every time someone joins. Mydrop is flat. All three can schedule, report and handle several brands, so the real questions are how many people need access and whether approvals are included.
TLDR: At entry-plan list prices, five seats cost about $495 a month on Hootsuite and $995 on Sprout Social, against $19 flat on Mydrop. Hootsuite's approvals sit on a higher plan. Sprout and Hootsuite are the older names, with bigger enterprise sales teams. Mydrop is built for agencies and teams who want brands, approvals and client portals without paying per seat.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $199 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
What the bill looks like as the team grows
This table takes the entry-plan prices above and multiplies them by team size. It is simple arithmetic on list prices, so check what each entry plan caps (channels, brands, features) before you rely on it.
| Team size | Hootsuite ($99 per user) | Sprout Social ($199 per seat) | Mydrop (flat) |
|---|---|---|---|
| 3 people | $297 / month | $597 / month | $19 / month |
| 5 people | $495 / month | $995 / month | $19 / month |
| 10 people | $990 / month | $1,990 / month | $19 / month |
Hootsuite and Sprout Social both bill annually. When we checked, Hootsuite's approval workflow sat on its Advanced plan at $399, so any team that needs sign-off can't stay on the entry price.
Where each tool fits
Hootsuite suits a solo manager or small team that mostly schedules and wants a name they know. Per-user pricing starts to hurt once clients or assistants need access.
Sprout Social suits larger in-house teams that like an established suite and set their budget per seat. Agencies often find that a per-seat price is hard to pass on to clients.
Mydrop suits agencies and multi-brand teams: a workspace per brand, approvals, a no-login client portal, white-label reports and scheduling across 14 networks. Its partner ecosystem is smaller than the other two, so if your procurement team insists on a vendor with a long enterprise track record, that gap is real.
What per-seat pricing does to an agency's margin
Picture an agency with four account managers, two designers and a part-time analyst. That is seven people who touch posts. At Hootsuite's entry price, that is $693 a month before a single client is billed. If a client wants a login to approve posts, the seat count goes up again, and so does the bill.
That is why a no-login client portal changes the maths: clients can review without becoming paid users. Whichever tool you pick, ask about this before the demo ends.
Five questions that decide it faster than a feature grid
- How many people touch posts across all brands? Per-seat tools multiply the cost by this number.
- Do clients approve posts? If so, check that sign-off is included in the plan you can afford, and whether clients need an account.
- Do you report to clients? Look for scheduled, branded PDFs or share links, not just a dashboard.
- How many brands will you add in a year? Check whether each new brand costs extra.
- Can you leave? Ask how you would export your posts and reports if you switched.
A 30-minute trial that settles it
Pick two real brands and connect them in each tool you are weighing up. Schedule a week of posts, then run one approval with a colleague playing the client. Count the clicks, and note whether anyone had to be invited as a paid user. Our compare pages go through the details tool by tool, and the multi-brand calendar and workspaces are the two parts of Mydrop worth testing first.
Next step: write down how many people need access across all your brands, multiply by the per-user prices above, and see whether that number alone settles it.
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