Decide where to grow by scoring each platform on four questions: is your audience there, can you keep up with the format every week, does it move a business goal, and does it give back more than it costs? Keep the two platforms that score best, put the rest on maintenance, and review in 90 days. Posting everywhere a little usually gives you average results everywhere.
TLDR: Score each platform from 0 to 2 on audience, format fit, business result and effort. Pick the top two as growth channels, keep the rest on a light "maintain" setting (reshared content, no new formats) and revisit after 90 days. Mydrop's data suggests a lower weekly volume is not a handicap.
Score each platform with four questions
Make a list of every platform you post on. For each one, give a score of 0 (no), 1 (somewhat) or 2 (clearly yes) to four questions.
| Question | What a 2 looks like |
|---|---|
| Is your audience there? | Customers or buyers already follow, comment or message you on it |
| Can you make the native format weekly? | You can produce its main format (video, carousel, text) without strain |
| Does it move a goal? | You can point to leads, bookings, sales or hires from it |
| Is the effort worth it? | Time spent is small compared with what it returns |
Add up the four scores. A platform scoring 6 to 8 is a growth channel. A score of 3 to 5 is maintain. Below 3 is a candidate to pause.
Use real numbers for the business question
Gut feeling inflates the platforms you enjoy. For the third question, look for evidence: link clicks, inquiry messages, "how did you hear about us" answers, or sales with a platform tag.
For the engagement side, compare each platform to its own norm, not to the others. In Mydrop's September 2026 data, the median engagement rate per post was 3.1% on Instagram, 3.0% on TikTok and 1.1% on Facebook. A Facebook post at 1.2% is typical, so a lower rate there is not on its own a reason to leave.
Pick two growth channels and say why in one line
Write one sentence per growth channel, such as "LinkedIn, because that is where our buyers read, and we can write text posts weekly." If you cannot finish the sentence with a real reason, the platform has not earned a growth slot.
Two is not a law, but it forces a choice. A team of one or two people can make two platforms good. Making six platforms good takes a team.
Put the rest on maintain mode, not on delete
"Maintain" has a clear definition, so it does not drift into abandonment:
- Post one to two times a week, reusing content from your growth channels.
- No new formats, no custom creative.
- Keep the profile complete, with a current bio and link.
- Keep answering comments and messages.
Frequency is not what drives your results. Across accounts with at least eight posts in Mydrop, those posting one to three times a week had a median engagement rate of 3.1%, against 1.5% for three to seven posts a week. That is a correlation, since smaller accounts post less and carry higher rates, but it shows that a light schedule is not holding you back.
Do not close the maintenance profiles without a reason. People still search your name on every platform, and an empty profile is worse than a quiet one.
Reuse one idea across platforms to stay light
Maintain mode only works if the cost is close to zero. Make one core piece per week for each growth channel, then adapt it for the others by changing the format and caption length, not the idea. Our guide to reusing one campaign idea across platforms shows a one-page brief for this.
Let the scheduler carry the maintain channels
Maintenance posts are the ones people forget. In Mydrop you can queue the reused posts for every platform from one calendar, and post preview shows how each one will look on its platform before it goes out. Tools that publish across platforms are compared in our cross-platform publishing roundup.
You can start free at app.mydropai.com/register.
Run the scorecard this week and set a 90-day check
Today, list your platforms and score them on the four questions. Name your two growth channels, set the others to maintain, and put a review date 90 days out in your calendar. On that date, rerun the scores with fresh numbers, and promote or demote one platform at a time.
Google review
Trustpilot review
Product Hunt comment
