Socialbakers became Emplifi and repositioned around customer experience and commerce. The analytics that made it popular are still there, but inside a far bigger, far pricier platform built for a different buyer.
If you liked Socialbakers for benchmarking and analytics, the sensible move is to a tool that does that job without the suite around it.
TLDR: Socialinsider or Rival IQ for benchmarking. Metricool for analytics on a budget. Mydrop if you want analytics inside the tool that publishes. Emplifi only if enterprise CX is genuinely what you need.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $79 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
The 6 alternatives at a glance
| Tool | Best for | Watch for |
|---|---|---|
| Mydrop | Analytics next to publishing | Lighter competitive benchmarking |
| Socialinsider | Competitor and campaign analysis | Does not publish |
| Rival IQ | Benchmarking as a deliverable | Does not publish |
| Metricool | Analytics on a small budget | Basic approvals |
| Sprout Social | Enterprise reporting | Priced per seat |
| Emplifi | Enterprise CX and commerce | Heavy implementation |
What the rebrand changed
- The buyer changed. The platform now targets enterprise CX teams, not social analysts.
- Pricing moved with it, which prices out the mid-market that liked Socialbakers.
- Implementation got heavier. This is a project, not a sign-up.
- Analytics come bundled with modules many teams will never touch.
1. Socialinsider: the analyst replacement
Competitor and campaign analysis with clean exports, at a fraction of suite pricing.
Skip it if you also need to publish from the same tool.
2. Rival IQ: benchmarking as a product
If share-of-voice reporting is what you hand over, this is the specialist.
Skip it if you want fewer tools, not more.
3. Metricool: the value answer
Analytics, competitor tracking and ad data at small-team prices.
Skip it if you need enterprise governance.
Mydrop: analytics that sit with the work
The case for consolidation hasn't changed, and it is stronger now that the suite has moved out of reach:
- deep per-platform analytics
- white-label PDF reports
- multi-brand content calendar
- approval workflows and a no-login client portal
You get native metrics for each platform, multi-profile benchmarking to compare one brand with another, and white-label reports that send themselves.
When Emplifi is the right platform
Large brands that run social commerce, care and content from one place, and have the budget and the capacity to implement it, will find Emplifi makes sense. That is a genuine category with a real need. It just isn't the need most Socialbakers customers had.
Replacing it without losing history
- Export your historical benchmark and analytics data while the contract still runs.
- Be honest about whether benchmarking is a deliverable or just a slide.
- Replace analytics first, publishing second.
- Compare one full month before you commit.
When a tool moves upmarket, the honest response is to re-price the job it did for you. Start free with Mydrop and rebuild the report you actually send.
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