Indlela eshesha kakhulu yokuthola amaklayenti e-social media ukukhetha indawo ethile, ukwenza umsebenzi obonakalayo ebhizinisini elilodwa kuyo, nokuthumela imiyalezo eyishumi eqonde ngqo emabhizinisini afanayo usuku nosuku. Hhayi i-website, hhayi uphawu, hhayi isifundo. Lokho kuhlela kuletha amaklayenti amathathu okuqala cishe kuwo wonke umuntu esike sambona ekwenza.
Ngezansi yilo lonke isu: indawo yokuthola abantu, okufanele ukusho ncamashi, ongakukhokhisa, nendlela yokwenza umsebenzi owodwa ube i-retainer yanyanga zonke.
Kafushane: Khetha indawo ethize, yakha ubufakazi obubodwa (noma ngaphandle kwemali), bese uthumela imiyalezo ecacile nsuku zonke kanye nokucela izincomo. Guqula ngokuhlolwa okukhokhelwayo kwezinsuku ezingama-30, bese uya ku-retainer ekucelweni kokubuyekeza.
Khetha indawo ethize ngaphambi kokuthengisa kunoma ngubani
"Ngenza i-social media" akuthengiseki. "Ngiphethe i-Instagram ne-TikTok yamakliniki amazinyo" iyazithengisa yona.
Indawo ethize ikunikeza izinto ezintathu ngokushesha:
- Ukuthumela imiyalezo okungcono. Ungasho inkinga ncamashi abanayo izimbangi zabo.
- Okuqukethwe okusebenzisekayo kabusha. Izinsika ezifanayo, amafomethi, namathebulethi kusebenza kuwo wonke amaklayenti.
- Izinkombo ezikhulayo. Abanikazi bamabhizinisi bakhuluma kakhulu nabanye abanikazi embonini yabo.
Khetha kulokho osukwazi: imboni osebenze kuyo, into oyithandayo, amabhizinisi asendaweni ohlala kuyo. Amabhizinisi endawo (izindawo zokuzivocavoca, imitholampilo, izindawo zokudlela, amasalon, osonkontileka, izakhiwo) yiwona niche elula yokuqala ngoba izabelomali zinqunywa umuntu oyedwa futhi umjikelezo wokuthengisa yizinsuku, hhayi izinyanga.
Ungayishintsha indawo yakho ngokuhamba kwesikhathi. Cishe akekho ozisola ngokukhetha kusenesikhathi.
Yakha ubufakazi obubodwa ngezinsuku ezingama-60
Akukho muntu okuqashayo ngegridi enhle yemisebenzi eyenziwe. Ukuqasha ngaphambi nangemuva.
Thola ibhizinisi osuvele unokufinyelela kulo bese unikela ngezinsuku ezingama-60 zomsebenzi, mahhala noma ngentengo ephansi, ngenhloso yokuthola imiphumela nobufakazi. Bese ulandelela kahle kusukela ngosuku lokuqala:
| Landela lokhu | Kungani kuthengisa |
|---|---|
| Ukukhula kwabalandeli phakathi nenkathi | Kulula, kubonakala, kuyakholakala |
| Ukufinyelela noma ukubuka ngaphambi nangemuva | Kukhombisa ukuthi ushintshe ukusatshalaliswa, hhayi ubucwepheshe |
| Izinga lomphumela ngokuthunyelwe ngakunye | Kufakazela okuqukethwe, hhayi imali yesikhangiso |
| Amaleads, izingcingo, noma ama-DM akhiqiziwe | Inombolo okuyiyona abanikazi abayithandayo |
| Amahora owawonge wona umnikazi | Isizathu esenza baqhubeke bekhokha |
Thatha isikrini se-analytics ngosuku lokuqala. Thatha isikrini futhi ngosuku lwama-60. Leso silayidi esisodwa sibaluleke ukwedlula i-website.
Uma usebenzisa ithuluzi lokuhlela eline-analytics yangempela, lokhu kuba lula: imibiko yethu yokusebenza ingakhipha izilinganiso zeqiniso le-platform ngolimi lwazo futhi izihlanganisele nge-PDF engenalophawu ongayinikeza lowo ofuna ukuqasha njengobufakazi.
Izindlela ezinhlanu ezithola amaklayenti ngempela
Zihlelwe ngokusebenza komphathi ozimele noma i-ajensi encane.
1. Izincomo ezivela kubantu asebekwethemba. Izinga eliphezulu kakhulu lokuvala. Tshela wonke amaklayenti adlule, ozakwenu, nabangani ukuthi ufuna obani ncamashi: "Ngithatha amakliniki amazinyo amabili engeziwe kule kota, kukhona omaziyo?" Imibuzo engacacile ithola izimpendulo ezingacacile.
2. Ukuthumela imiyalezo eqonde ngqo. DM noma i-email amabhizinisi ayi-10 ngosuku endaweni yakho. Cwaninga ngalinye, uthathe umzuzu o-3. Okunye ngomlayezo ngezansi.
3. Ama-akhawunti akho njengephothifoliyo. Thumela umsebenzi obala: ukuhlaziywa kwe-Instagram yebhizinisi lendawo, ngaphambi nangemuva, incazelo yemizuzwana engama-60 yefomethi esebenzile. I-LinkedIn isebenza kahle kwi-B2B nomsebenzi we-ajensi, i-Instagram ne-TikTok ngamaklayenti endawo nabadali. Lokhu kuhamba kancane izinyanga ezimbili bese kungabe kusama.
4. Ukujoyina ubuso nobuso nasendaweni. Imicimbi ye-chamber of commerce, imihlangano yezimboni, izindawo zokusebenzela ndawonye, imicimbi yabahlinzeki endaweni yakho. Abanikazi bamabhizinisi amancane basathenga kubantu abahlangane nabo.
5. Izimakethe, ngemisebenzi yokuqala kuphela. I-Upwork, i-Fiverr, namabhodi emisebenzi awakhokhi kahle kodwa acindezela igebe elithi "angikaze ngikhokhelwe lokhu" libe yiviki. Zisebenzisele ubufakazi nezibuyekezo, bese uyazishiya.
Okungasebenzi ekuqaleni: izikhangiso ezikhokhelwayo zemisebenzi yakho, ukwakhiwa kabusha kwe-website enhle, ukulinda ukuthi abantu beze kuwe.
Umlayezo ongawuthumela
Imithetho emithathu: chaza okuthile okuqondile nge-akhawunti yabo, nikeza into eyodwa ewusizo mahhala, ucele u- 'yebo' omncane.
Nansi indlela ongayisebenzisa:
Sawubona Sarah, bengilokhu ngilandela i-[Business] selokhu ngithuthela kule ndawo. Into eyodwa engiyibonile: ama-Reel akho athola ukufinyelela okuphindwe ka-4 kunokuthunyelwe kwakho kwezithombe, kodwa uye wathumela amabili kuphela kule nyanga.
Ngihlanganise imibono emithathu yama-Reel eyakhelwe isifundo sakho sangoMgqibelo, akunazintambo, ngingajabula ukuyithumela.
Ngiphethe i-social media yamanye ama-studio amathathu lapha eLeeds. Uma imibono inosizo singakhuluma ngokwenza lokhu kahle. Ufuna ngiyithumele?
Kungani kusebenza:
- Umugqa wokuqala ufakazela ukuthi ubhekile. Izinkulumo eziyisishiyagalolunye kweziyishumi ziyahluleka lapha.
- Okunikelayo akubizi lutho kuye futhi kukhombisa ikhono esikhundleni sokumangalela.
- Isicelo sincane kakhulu. "Ufuna ngiyithumele?" kulula kakhulu ukuvuma kunokuthi "singabhukha ikholi yemizuzu engama-30?".
Thumela ezingu-10 ngosuku, izinsuku ezinhlanu ngesonto. Lindela izimpendulo ezi-1 kuya kwezingu-3 emilayezweni engu-20 kanye neklayenti eli-1 emilayezweni engu-40 kuya kwezingu-60 ngenyanga yakho yokuqala. Lokho kuyathuthuka ngokushesha njengoba ulwazi lwakho lwendawo lucacile.
Landelela kanye emva kwezinsuku ezine bese futhi emuva kwamasonto amabili. Bese uyema.
Yenza intengo njenge-retainer, hhayi ngokuthunyelwe ngakunye
Intengo yokuthunyelwe ngakunye ikhawulela imali oyitholayo futhi ikujezisa ngokuba sezingeni eliphezulu. Ama-retainer yiwona enza lokhu kube ibhizinisi.
Izilinganiso ezijwayelekile zomuntu ozimele, ngeklayenti ngalinye, ngenyanga:
- Okuqukethwe nokuhlela, izinkundla ezi-2: $500 kuya ku-$1,200
- Okuqukethwe, ukuhlela, ukuphathwa komphakathi, umbiko wanyanga zonke: $1,200 kuya ku-$2,500
- Ukuphatha okugcwele okunamasu, izikhangiso, nokubika kumphawu onezindawo eziningi: $2,500 kuya phezulu
Khokhisa ngomphumela nesikhathi, hhayi ngenani lokulethwayo. Futhi bhala umsebenzi ngephasi ngaphambi kwe-invoyisi yokuqala: izinkundla, okuthunyelwe ngesonto, izikhathi zokubuyekeza, isikhathi sokuphendula, okubalwa njengokungeziwe. Ukwanda kombandela, hhayi intengo, yikho okubulala inzuzo yabasebenzi abazimele.
Uma udinga isiphakamiso ongasithumela, sichaze kabanzi amathuluzi angcono kakhulu eziphakamiso zamaklayenti kubaphathi abazimele ngokuhlukile.
Guqula ngokuhlolwa okukhokhelwayo kwezinsuku ezingama-30
Iningi labanikazi ngeke lisayine inkontileka yezinyanga eziyi-12 nomuntu abahlangane naye ngesonto eledlule. Ngakho ungabaceli.
Nikeza ukuhlolwa okukhokhelwayo kwezinsuku ezingama-30 okunomsebenzi ocacile kanye nokubhukha ucingo lokubuyekeza ngosuku lwama-30. Kususa ingcuphe kubo, kukukhokhela, futhi kukunikeza ithuba lemvelo lokucela i-retainer nemiphumela esesandleni.
Ecingweni lokubuyekeza: khombisa izinombolo, khombisa amahora owabongeleyo, bese usho umusho ngokuzwakalayo. "Ngingathanda ukuqhubeka ngo-$X ngenyanga, siqale ngoMsombuluko." Thula emva kwalokho. Bayeke baphendule.
Gcina amaklayenti isikhathi eside kunokuba uwathola
Ukutholwa kwamaklayenti kuba lula kakhulu uma uyeka ukulahlekelwa yilawo onawo. Izinto ezintathu ezilahlekisa amaklayenti cishe akukona neze ikhwalithi yokuqukethwe:
- Ukuthula. Abazi ukuthi wenzeni kule nyanga.
- Ukugunyazwa okuhamba kancane. Okuqukethwe kwabo kuhlala kulindele isiginesha bese besola inqubo kuwe.
- Imibiko engafiki. Noma efika njengenqwaba yezikrini.
Lungisa zonke ezintathu ngenqubo, hhayi ngomzamo. Beka usuku olungaguquki lokubika. Nikeza amaklayenti indlela yokugunyaza okuqukethwe ngaphandle kokungena okunye noma olunye uchungechunge lwama-imeyili, okuyilokho okuyimpela ukuhamba komsebenzi wokugunyaza amaklayenti kanye ne-portal yeklayenti engenayo i-login. Hlela ukuthi umbiko uzithumelele wona.
Uma usunamaklayenti amathathu noma amane, ukuphatha konke kusuka kukhalenda elinezimpawu eziningi yikho okuvimbela iklayenti lesihlanu ukuthi liphazamise iviki lakho. Ukusethwa kwe-freelance social media manager kwe-Mydrop kwakhiwe ngqo kulokho, futhi kuyamahhala ukuqala.
Yenza lokhu kusasa
Bhala indawo yakho ngomusho owodwa. Yenza uhlu lwamabhizinisi angama-20 endaweni yakho. Chitha imizuzu emithathu ku-akhawunti ngayinye bese uthumela imilayezo emihlanu ngaphambi kwesidlo sasemini. Uzothola impendulo yakho yokuqala kuleli sonto.
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