Managing several brands and weighing up tools like Loomly? Three things matter more than any feature list: who counts as a paid user, how clients approve posts, and how cleanly each brand is kept apart. Here's how Loomly, SocialPilot and Mydrop compare on all three, and where each one is the better pick.
TLDR: Loomly suits a small in-house team that wants tidy approval steps. SocialPilot suits an agency that wants the lowest cost per account and few client-facing features. Mydrop suits teams where clients approve posts and each brand needs its own space, because clients never count as seats.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $79 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
The three criteria that decide a multi-brand tool
1. Who counts as a user. Many tools bill by seat. If a client only approves a post once a week, do they still take up a paid seat? On Loomly, according to its own help centre (read in September 2026), everyone who takes part in a calendar counts as a user, even clients who only approve.
2. How clients approve. Ask a client to create an account just to say "looks good" and they'll email you instead. Approval by link takes that step away.
3. How brands are kept apart. Separate calendars, team access and timezones, so one team's schedule never spills into another's.
Loomly, SocialPilot and Mydrop side by side
| Loomly | SocialPilot | Mydrop | |
|---|---|---|---|
| Best for | Small in-house team | Many small accounts at low cost | Agencies and teams with client approvers |
| Client approvers | Count as users | Lighter client features | Approve by link or WhatsApp, never a seat |
| Approvals | Presets, custom roles, post statuses | Basic review | Built in, comments on the post |
| Account limits | Starter caps at 3 users and 12 social accounts | Check current plan limits | Brands and workspaces, with per-workspace timezone |
| White label | Loomly subdomain | Check current plan | Client-owned domains |
The Loomly row comes from our compare page, read on Loomly's own site in September 2026. For SocialPilot, we have not re-verified current plan limits, so check its pricing page before you decide. The Mydrop vs Loomly comparison lists every row with its source.
Where Loomly is the right call
Loomly is a perfectly good choice, and its structure is real value for the right team. If there are three of you or fewer, you all work for the same company and you want clear post statuses and approval presets, it does the job well. Its unlimited client calendars help too, if each client has a calendar but never logs in to approve.
Skip it if clients need to approve posts: the fourth user is where the price jumps.
Where SocialPilot is the right call
If your job is publishing for lots of small accounts at the lowest cost per client, and you're the only person who touches the posts, SocialPilot is built for exactly that. Our earlier SocialPilot alternatives write-up covers where agencies outgrow it: approvals, brand separation and reporting.
Where Mydrop is the right call
Mydrop is the pick when the client is part of the workflow. The client portal and approval workflow let clients review and sign off with no login. Each brand has its own workspace with its own members, billing and timezone, so a team in Lisbon and a team in Manila each see their own clock.
The honest trade-off: with just one brand and one approver, you don't need this much structure, and a simpler calendar tool will be quicker to set up.
A 30-minute test before you pay
- Create two brands with different timezones.
- Add one outside approver, as a client would be.
- Draft a post, send it for approval and watch what the approver has to do.
- Check whether the approver counted as a user or seat.
- Try to change one brand's access without affecting the other.
If the approver needs an account, or the second brand's schedule shows the wrong time, you've got your answer before you've spent a penny.
Next step: run the test above with your real client list. Start free with Mydrop and add one brand and one approver.
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