The best content planning software with team commenting and approvals keeps ideas, briefs, drafts, comments and sign-off on the same item, so feedback never ends up in a separate chat. Mydrop, Planable and Loomly do this for social media and publish the approved post. Asana, Notion, Airtable and CoSchedule do it for wider marketing plans.
TLDR: Choose a tool where each comment sits on the exact post or brief it's about, approval is a status on that same item, and the approved version is the one that publishes.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $199 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
Where planning breaks when comments live in another app
Most teams plan in one place and talk in another. The idea is in a spreadsheet, the brief in a doc, the draft in a design tool and the feedback in Slack. Every handoff loses something.
The symptoms are easy to spot:
- Someone approves an old version because the new one was in a different thread.
- The writer misses a note from legal because it was a reply in a DM.
- Nobody can tell which ideas became posts and which ones died.
The fix isn't more meetings. It's one tool where the comment, the content and the approval are the same record.
The 7 planning tools compared on comments and approvals
| Tool | What you plan | Where comments sit | Approval | Publishes to social |
|---|---|---|---|---|
| Mydrop | Ideas, campaigns and posts per brand | On each post, plus campaign channels | Approvers and a no-login review link | Yes |
| Planable | Posts in a feed or calendar view | On each post | Optional to multi-level | Yes |
| Loomly | Post ideas and a content calendar | On each post | Approval workflows | Yes |
| CoSchedule | Marketing projects on one calendar | On projects and tasks | Task-based review | Yes |
| Asana | Tasks and projects | On each task | Approval tasks | No |
| Notion | Pages and databases | On pages and blocks | Status fields you design | No |
| Airtable | Records in a base | On each record | Status fields and automations | No |
If social posts make up most of your plan, pick a tool from the first four rows so the approved post goes straight into the queue. If social is one channel among many, a work tool plus a scheduler is fine, as long as approval happens in one of them, never both.
From idea to approved post on one calendar
Here is how the flow runs in Mydrop, from first idea to scheduled post:
- Ideas. Ask the AI for post ideas for a brand or a campaign, or bulk-create a month of drafts from one brief. Each one lands as a draft on the content calendar.
- Brief. Open a channel for the campaign and keep the brief, files and discussion there. The team @mentions the right person instead of starting a new thread.
- Draft. Every post carries its own chat. The designer drops in the new version, the writer tags the editor, and the history stays with the post.
- Approval. Send the post to one or more approvers. Clients review through the portal or a review link without logging in, and their comments land in the same post chat. More on team collaboration in Mydrop.
- Scheduled. The approved post goes into the queue. A request for changes sends it back to draft with the note attached.
Each post also gets an owner through assignments, so nobody has to ask whose turn it is.
Three rules that keep team comments useful
Comments only help when everyone reads them the same way. Three rules work in any tool:
- One comment, one change. "Swap the second image" is clear. "Make it pop" isn't.
- Every comment ends in an edit or an answer. A comment nobody replies to is a decision nobody made.
- Approval is a button, not a comment. "Looks good!" in a thread isn't an approval. The status on the post is.
The last rule matters most with clients. A client who types "ok" in an email hasn't approved the version that will publish. A client who clicks Approve on the real preview has.
Run your next campaign in a single tool
Don't migrate everything at once. Pick your next campaign and run it from start to finish in one tool:
- Put every idea for the campaign on the calendar as a draft.
- Write the brief where the team comments.
- Send each post for approval inside the tool, never by email.
- After the campaign, count the feedback rounds each post needed.
That count is your baseline for the next campaign. To run the test in Mydrop, create a free workspace, add your team and one client, and plan the campaign there. For planning tools without the approval angle, see our list of content planning tools.
Google review
Trustpilot review
Product Hunt comment
