Best Mailchimp Integrations for Social Media in 2026 (5 Compared)

The best Mailchimp integration for social media depends on the job. To plan your newsletter and your posts on one calendar, use Mydrop. To post to Facebook, Instagram or X without a second tool, use Mailchimp's own social posting. To automate one rule (a new campaign becomes a Facebook post), use Zapier or Make.

TLDR: Mydrop sends Mailchimp campaigns from your social media calendar. Mailchimp posts to 3 networks itself. Zapier and Make automate one-way rules. Hootsuite's free Mailchimp app shows campaign stats inside your dashboard.

The 3 jobs people mean by "Mailchimp social media integration"

Before you pick a tool, work out which job you actually have:

1. Plan email and social together. One calendar, one approval flow, the newsletter right next to the posts that promote it.
2. Post to social from Mailchimp. You live in Mailchimp and want a Facebook or Instagram post now and then.
3. Automate a rule. "When a campaign goes out, share it on our Page." Set it once, forget it.

Most teams think they need job 3, then find out they need job 1. A Zap shares a campaign link, but it won't tell you that Tuesday's email and Tuesday's LinkedIn post say the same thing.

1. Mydrop: send Mailchimp campaigns from your social calendar

Mydrop is the social media OS for agencies and multi-brand teams, managing 66,000+ posts across 14 publishing networks. Its Mailchimp integration turns the newsletter into one more item on the content calendar.

What it does:

• Write the email in the same composer as your posts: subject line, preview text, sender name, headings, lists, links and up to 10 images.
• Schedule it on the calendar, send it now, or save it as a Mailchimp draft to finish there.
• Merge tags stay: *|FNAME|* and the rest are filled in by Mailchimp.
• Custom code: paste your own email HTML; Mydrop removes scripts and forms and shows a preview.
• Each Mailchimp audience is its own profile, so you pick it like any social account.
• A spam warning shows when your sending domain is not authenticated in Mailchimp.
• Client approval before send, even for a client with no account.

What it doesn't do: Mydrop doesn't store your subscribers, run A/B tests or show open and click rates. You read those in Mailchimp.

Best for: agencies and teams that run a newsletter alongside several social accounts. Free to start; works on Mailchimp's free plan within Mailchimp's own limits.

2. Mailchimp's own social posting

Mailchimp can publish to Facebook Pages, Instagram business profiles and X (Twitter) without leaving the app. Posting right away works on every plan, including Free. Scheduling needs the Standard plan or higher, according to Mailchimp's social media page.

Limits to know: no LinkedIn, no TikTok, no Pinterest, no YouTube. Instagram posting needs a business account linked to a Facebook Page.

Best for: a small business with one brand that posts a few times a week, mostly on Facebook and Instagram.

3. Zapier: one-way automations

Zapier has ready-made Zaps for Mailchimp, for example "Post new Mailchimp campaigns to your Facebook Page" and the reverse, a campaign sent from a new Page post. Zapier's free plan includes 100 tasks a month and two-step Zaps. Paid plans start at $19.99 a month billed yearly ($29.99 monthly) for 750 tasks.

Zapier also links Mailchimp to Buffer: a new subscriber can add an idea to your Buffer queue. Buffer itself has no native Mailchimp integration.

Best for: one simple rule you never want to think about again.

4. Make: visual automations with more steps

Make connects Mailchimp to Facebook, Instagram, LinkedIn and Buffer with a drag-and-drop scenario builder. It handles branches and filters better than a basic Zap ("only share campaigns tagged 'public'"). The free plan includes 1,000 credits a month.

Best for: teams with one technical person who likes building workflows.

5. Hootsuite: Mailchimp stats in your dashboard

Hootsuite's App Directory lists a free Mailchimp app (built by Myndbend). It adds a stream to your Hootsuite dashboard where you see campaign open and click rates, track list growth, share a campaign to your networks and look up subscribers from social profiles.

It doesn't let you write, schedule or send a Mailchimp campaign from Hootsuite.

Best for: Hootsuite users who want email numbers next to their social streams.

Side-by-side comparison

Tool	Sends Mailchimp campaigns	Posts to social	Email + posts on one calendar	Price to start
Mydrop	Yes, now, scheduled or draft	14 networks	Yes	Free to start
Mailchimp social	Yes (it is Mailchimp)	Facebook, Instagram, X	No, separate social tab	Free (scheduling on Standard+)
Zapier	Only as a triggered rule	Via other apps	No	Free, 100 tasks/month
Make	Only as a triggered rule	Via other apps	No	Free, 1,000 credits/month
Hootsuite app	No	Shares campaign links	No	Free app, Hootsuite plan needed

How to choose in 30 seconds

• You post on more than Facebook and Instagram, or for more than one brand: pick Mydrop.
• You run one brand, mostly Facebook, and already pay for Mailchimp Standard: Mailchimp's own posting is enough.
• You only want one automatic share per campaign: a free Zap does it.
• You already live in Hootsuite: add the free app for the numbers.

If your newsletter is a recap of your best posts, read how to turn your social posts into a weekly newsletter first. It shows the template that makes this a 20-minute job.

Your next step

Connect Mailchimp to Mydrop, pick your audience, and schedule next week's email on the same calendar as next week's posts. If one week goes out with no email chasing in a separate tab, you have your answer.