Izixhumi ezinhle kakhulu ze-Mailchimp zezokuxhumana zixhomeke emsebenzini ofunayo. Ukuze uhlele incwadimemo yakho kanye nezithunyelwe zakho kushejuli eyodwa, sebenzisa Mydrop. Ukuze uthumele ku-Facebook, Instagram noma X ngaphandle kwethuluzi lesibili, sebenzisa ukuthunyelwa kwezenhlalo okuku-Mailchimp. Ukuze wenze umthetho oyodwa uzenzekele, sebenzisa i-Zapier noma i-Make.
Isifinyezo: I-Mydrop ithumela imikhankaso ye-Mailchimp kusuka kushejuli yakho yezokuxhumana. I-Mailchimp izothumela kuzinethiwekhi ezingu-3 ngokwayo. I-Zapier ne-Make zenza imithetho eyodwa ukuthi izenzeke. Uhlelo lwe-Hootsuite olukhululekile lwe-Mailchimp lukubonisa izibalo zemikhankaso ku-dashboard yakho.
Imisebenzi emithathu abantu abayisho uma bebuza "ukuhlanganiswa kwe-Mailchimp nezokuxhumana"
Ngaphambi kokukhetha ithuluzi, hlola ukuthi uqobo uyini umsebenzi ofunayo:
- Hlela i-imeyili nezokuxhumana ndawonye. Ishejuli eyodwa, ukugunyazwa okukodwa, incwadimemo eduze kwezithunyelwe ezikhangisayo.
- Thumela ezokuxhumana kusuka ku-Mailchimp. Uhlala ku-Mailchimp futhi ufuna ukuthumela i-post ye-Facebook noma ye-Instagram ngezikhathi ezithile.
- Yenza umthetho uzenzeke. "Lapho umkhankaso uthunyelwa, wabelane ngawo ku-Page yethu." Usetha kanye, uyikhohlwa.
Amaqembu amaningi acabanga ukuthi adinga umsebenzi wesithathu, bese ethola ukuthi adinga owokuqala. I-Zap yabelana nge-link yomkhankaso, kodwa ayikutsheli ukuthi i-imeyili yangoLwesibili kanye ne-post yakho ye-LinkedIn yangoLwesibili kukhuluma okufanayo.
1. Mydrop: thumela imikhankaso ye-Mailchimp kusukela kushejuli yakho yezokuxhumana
Mydrop iyindlela yokuphatha i-social media yezinkampani zokukhangisa namaqembu ane-brand eziningi, iphatha okungaphezu kuka-66,000+ kwezithunyelwe kuzinethiwekhi zokushicilela ezingu-14. Ukuhlanganiswa kwayo ne-Mailchimp kwenza incwadimemo ibe enye into kwi-content calendar.
Okuyenzayo:
- Bhala i-imeyili kusixhumi esifanayo sokudala owasebenzisa nezithunyelwe zakho: umugqa wesihloko, umbhalo wokuqala, igama lomthumeli, izihloko, ohlwini, izixhumanisi kanye nezithombe ezingafika ku-10.
- Shedyula kushejuli, yithumele manje, noma uyigcine njengedraft ye-Mailchimp ukuze uyiqede lapho.
- Ama-merge tags ayahlala:
*|FNAME|*nezinye zigcwaliswa yi-Mailchimp. - Ikhodi eyenziwe ngokwezifiso: namathisela i-HTML yakho ye-imeyili; i-Mydrop isusa ama-scripts namafomu bese ikubonisa isibonelo.
- Isithombe ngamunye somphakathi we-Mailchimp siyiphrofayili yaso, ngakho ukukhetha kufana nokukhetha i-akhawunti yezokuxhumana.
- Isixwayiso se-spam siyavela uma indawo yakho yokuthumela ingagunyaziwe ku-Mailchimp.
- Ukugunyazwa kwamaklayenti ngaphambi kokuthumela, ngisho nakumaklayenti angenawo i-akhawunti.
Okungayenzi: i-Mydrop ayigcini ababhalisile bakho, ayenzi A/B tests noma ikhombise amanani wokuvula nokuchofoza. Lezo zibalo uzibona ku-Mailchimp.
Ilungele: ama-agency namaqembu agijima incwadimemo eduze kwamanye ama-akhawunti ezokuxhumana. Kungenzeka uqale mahhala; kuyasebenza ku-plan yamahhala ye-Mailchimp ngaphakathi kwemikhawulo yayo yokuthumela.
2. Ukuthumela kwezenhlalo okukuyi-Mailchimp
I-Mailchimp ingashicilela ku-Facebook Pages, ama-Instagram business profiles kanye ne-X (Twitter) ngaphandle kokuphuma ku-app. Ukuthumela manje kusebenza kuwo wonke ama-plan, kufaka ne-Free. Ukushejula kudinga uhlelo lwe-Standard noma olushicilelwe ngaphezulu, ngokusho kwekhasi labo lezokuxhumana le-Mailchimp.
Okudingeka ukwazi: alikho i-LinkedIn, alikho i-TikTok, alikho i-Pinterest, alikho i-YouTube. Ukuthumela ku-Instagram kudinga i-akhawunti yebhizinisi exhunyiwe ku-Facebook Page.
Ilungele: ibhizinisi elincane elinesizinda esisodwa elithumela izikhathi ezimbalwa ngesonto, ikakhulukazi ku-Facebook naku-Instagram.
3. Zapier: ukwenza izinto zize zenzeke ngakolunye uhlangothi
I-Zapier inama-Zaps alungiselelwe ku-Mailchimp, isibonelo "Post new Mailchimp campaigns to your Facebook Page" kanye nokuphambene nalokho, umkhankaso othunyelwe kuvela ku-post entsha ye-Page. Uhlelo lwamahhala lwe-Zapier luhlanganisa imisebenzi engu-100 ngenyanga kanye nama-Zap anezinyathelo ezimbili. Amaphakeji akhokhelwayo aqala ku-$19.99 ngenyanga uma ukhokhwa ngonyaka ($29.99 ngenyanga uma ukhokha ngenyanga) ukuze uthole imisebenzi engu-750.
I-Zapier ixhumanisa ne-Buffer futhi: umbhali omusha ongabhalisile angaqala ukufaka umqondo ku-Buffer queue yakho. I-Buffer ngokwayo ayinakho ukuhlanganiswa kwe-Mailchimp okwakhiwe ngaphakathi.
Ilungele: umthetho olulula owodwa ongafuni ukuwucabanga futhi.
4. Make: izenzakalo ezibonakalayo ezinamaqophelo amaningi
I-Make ixhumanisa i-Mailchimp ku-Facebook, Instagram, LinkedIn kanye ne-Buffer nge-drag-and-drop scenario builder. Isebenzisa ama-branches nama-filters kangcono kunama-Zap alula ("yabelana kuphela ngemikhankaso enothegi ethi 'public'"). Uhlelo lwamahhala luhlanganisa amakredithi angu-1,000 ngenyanga.
Ilungele: amaqembu anomuntu oyedwa onobuchwepheshe othokozela ukwakha ama-workflow.
5. Hootsuite: izibalo ze-Mailchimp ku-dashboard yakho
I-App Directory ye-Hootsuite ibala uhlelo lwe-Mailchimp olukhululekile (olwakhiwe yi-Myndbend). Lungeza i-stream ku-dashboard yakho ye-Hootsuite lapho ubona amanani okuvulwa nokuchofozwa komkhankaso, ulandela ukukhula kohlu, wabelane ngomkhankaso kuzinethiwekhi zakho futhi ubheke ababhalisile kusuka kumaphrofayli ezokuxhumana.
Alikuveli ukukuvumela ukuthi ubhale, ushejule noma uthumele umkhankaso we-Mailchimp kusuka ku-Hootsuite.
Ilungele: abasebenzisi be-Hootsuite abafuna amanani e-imeyili eduze kwama-social streams abo.
Ukuqhathanisa eceleni kweceleni
| Ithuluzi | Ithumela imikhankaso ye-Mailchimp | Ithumela ezokuxhumana | I-imeyili + izithunyelwe kushejuli eyodwa | Intengo yokuqala |
|---|---|---|---|---|
| Mydrop | Yebo, manje, okushejuliwe noma i-draft | Inethiwekhi ezi-14 | Yebo | Qala mahhala |
| Mailchimp social | Yebo (ngokuthi i-Mailchimp uqobo) | Facebook, Instagram, X | Cha, ithebhu yezokuxhumana iyahlukile | Mahhala (ukushejula ku-Standard+) |
| Zapier | Kuphela njengomthetho ozenzakalelayo | Ngeminye izinhlelo | Cha | Mahhala, imisebenzi 100/ngenyanga |
| Make | Kuphela njengomthetho ozenzakalelayo | Ngeminye izinhlelo | Cha | Mahhala, amakredithi 1,000/ngenyanga |
| Hootsuite app | Cha | Yabelana ngezixhumanisi zomkhankaso | Cha | Uhlelo lwasimahla lwe-app, kudingeka uhlelo lwe-Hootsuite |
Ukukhetha ngemizuzwana engu-30
- Uma uthumela ku-okungaphezu kwe-Facebook ne-Instagram, noma usebenza ngebhizinisi elingaphezu kolunye, khetha Mydrop.
- Uma uqhuba ibhizinisi elilodwa, ikakhulukazi ku-Facebook, futhi usuvele ukhokha i-Mailchimp Standard: ukuthumela kwe-Mailchimp kuzakwanele.
- Uma ufuna ukwabelana okukodwa okuzenzakalelayo ngomkhankaso ngamunye: i-Zap yamahhala iyokwenzela lokho.
- Uma usuvele usebenzisa Hootsuite: engeza i-app yamahhala ukuze ubone izinombolo.
Uma incwadimemo yakho iyi-isifinyezo yezithunyelwe ezinhle kakhulu, funda kuqala ukuthi uzenze kanjani izithunyelwe zakho ze-social zibe incwadimemo yesonto. Ikhombisa ithempulethi elenza lokhu kube umsebenzi wemizuzu engu-20.
Isinyathelo sakho esilandelayo
Xhumanisa i-Mailchimp ne-Mydrop, khetha izethameli zakho, bese ushedyula i-imeyili yeviki elizayo kushejuli efanayo nezithunyelwe zeviki elizayo. Uma isonto elilodwa liphuma ngaphandle kwe-imeyili elandela kuthebhu ehlukile, usunombuzo wakho.
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