Ukuze uguqule okuthunyelwe kwakho kwe-social kube i-newsletter yeviki, khetha okuthunyelwe kwakho oku-3 okuhle kwesonto, engeza umugqa owodwa we-context kuwona ngamunye, bese uwathumela njenge-imeyili eyodwa ngosuku olufanayo njalo ngesonto. Usuvele ubhale ingxenye enkulu yombhalo lapho wenza izithuba. I-newsletter iyisembozo.
Isifinyezo: Khetha izithuba ngokususelwa ku-saves nasemibuzweni, hhayi kumalike kuphela. Susa izinto ezikhethekile ze-social (ama-hashtag, "link in bio"), engeza umusho owodwa we-context ku-i-post ngayinye, bese usetha i-imeyili yakho kushejuli ukuze ithunyelwe njalo ngesonto ngaphandle kokubhala okusha.
Kungani izithuba zakho sezifana ne-newsletter
Abaningi abakulandela ku-Instagram noma ku-LinkedIn abayiboni yonke into oyithumelayo. I-feed ilawula lokho. I-imeyili ifika ngqo ku-inbox oyilawula wena.
Ngakho-ke, i-roundup yeviki isuke iyindlela entsha yokwethula okuqukethwe. Kwabanye ababhalisile, lokhu kungenzeka kube yisikhathi sokuqala ababona ngaso lokho okuhlanganisiwe. Futhi kulabo abaseke bakubona, ukubuyekezwa okufushane okunencazelo kusasebenza.
Inzuzo enkulu? Ukonga isikhathi. Sihlanganisa i-newsletter eyodwa ngemizuzu engu-15–20, kunokuchitha izinsuku ezimbili noma ngaphezulu ukubhala i-newsletter kusukela ekuqaleni.
Isinyathelo 1: Khetha izithuba ezi-3 ezihamba phambili zesonto
Ungakhethi ngokuya ngomthandwa nje. Bheka izimpawu ezibonisa ukuthi i-post isebenzile:
- Saves (Instagram, Pinterest) — abantu bafuna ukubuyela kuyo.
- Amazwana anemibuzo — kuveza ukuthi abantu bafuna ukwengeza.
- Ukwabelwa nokuphinda kuthunyelwe — abantu bacabanga ukuthi kuyafaneleka ukwabelana.
- Ukuchofoza esixhumanisweni ku-i-post (LinkedIn, Facebook, X).
Oku-3 kuvame ukusebenza kahle ezinhlelweni eziningi. Uma into eyodwa iphumelele kakhulu, sebenzisa leyo kuqala bese unikeza imininingwane eyengeziwe.
Isinyathelo 2: Susa lokho okusebenza kuphela ku-feed
I-i-post enhle ku-feed kuzofunda kahle e-inbox uma usukhiphe izinto ezithile. Ngaphambi kokukopisha, susa:
- Ama-hashtag kanye ne-@mentions.
- "Link in bio" noma "comment below" — faka isixhumanisi sangempela.
- Imiyalelo ye-carousel efana nokuthi "swipe to see more" — guqula ama-slide abe amaphuzu angu-3–5.
- Amavidiyo — i-imeyili imvamisa ayidlali amavidiyo kahle. Sebenzisa isithombe-sesithonjana bese uxhumanisa nephosta.
Isinyathelo 3: Engeza umugqa owodwa te-context ku-post ngayinye
Lokhu kuwumahluko omkhulu. Umusho owodwa onikeza umongo uthi umfundi kungani kufanele azinake:
- "Le i-post ithole imibuzo engu-40 kumazwana; nansi impendulo esheshayo."
- "Uma ulawula ama-ads wekhasimende, funda lokhu ngaphambi kwe-Q4."
Lo mugqa owodwa uguqula iqoqo lezixhumanisi libe ukukhethwa komhleli okunomqondo.
Isinyathelo 4: Sebenzisa itempilate elula njalo ngesonto
Gcina uhlaka olufanayo njalo ngesonto ukuze ukusheshisa ukwakha i-imeyili:
| Ingxenye | Okuya kuyo | Ubude |
|---|---|---|
| Umugqa wesihloko | Umqondo omkhulu we-post ehamba phambili, njengethembiso | Ngaphansi kwezimpawu ezingama-50 |
| Isingeniso | Umusho owodwa othi lesi sonto sihlanganisa ini | 1 umusho |
| I-Post 1 (ehamba phambili) | Umugqa we-context, isithombe, umqondo oyinhloko | imigqa engu-3 kuya ku-5 |
| Izithuba 2-3 | Umugqa we-context, umqondo oyinhloko, isixhumanisi | imigqa emi-2 kuya ku-3 ngayinye |
| Isicelo esisodwa | Phendula, bhuka ingxoxo, noma ulandele kunethiwekhi eyodwa | 1 umugqa |
Faka amathegi wokwenziwa siqu (njengethegi legama) uma usuvele uwasebenzisa ku-tool yakho ye-imeyili. Nalapho, isicelo esisodwa esicacile sivame ukuthola ama-clicks amaningi kunama-call-to-action amaningi.
Isinyathelo 5: Faka i-newsletter kushejuli yakho yokuqukethwe
I-newsletter izosebenza kangcono uma ishejuliwayo endaweni efanayo nezithuba zakho ze-social. Setha usuku olungaguquki kwisayithi lakho lokushejula — lokhu kuvame ukusebenza kahle phakathi noLwesibili noLwesine ekuseni kwezinhlangano ze-B2B ngokuhlangenwe nakho kwethu.
Ngale ndlela ubuka isonto ngokuphelele: izithuba ezizosheshelwa, nemeyili ebuyekeza izinto ezihamba phambili zesonto elidlule. Bheka lesi sihloko sokwakha ishejuli ephindwayo njalo ngesonto: /post/how-to-build-a-repeatable-content-calendar-for-multiple-brands/.
Thumela i-newsletter endaweni efanayo nezithuba zakho
Lapha Mydrop iyasiza. Mydrop iyi-social media OS yamahhovisi namaqembu anezimpahla eziningi, futhi isiteshi se-newsletter sayo sithumela i-post njengomkhankaso we-imeyili nge-tool yakho ye-imeyili, kusetshenziswa uhlu lwakho:
- Amathuluzi e-imeyili amahlanu: Mailchimp, Brevo, Kit, Klaviyo kanye ne MailerLite. I-Mailchimp, i-Brevo, i-Kit ne-Klaviyo zixhuma ngokungena; i-MailerLite ixhuma nge-API key.
- Ishejuli eyodwa: i-imeyili ishejulwa kushejuli efanayo i-social-media-calendar nezithuba zakho ze-Instagram, LinkedIn ne-TikTok.
- Amathegi akho ayahlala: amathegi wokwenziwa siqu owawafaka ku-imeyili ayagcinwa, futhi ithuluzi lakho le-imeyili lifaka isixhumanisi sokuphuma kwabhalisile.
- Ukuhlolwa kwe-spam kwe-Mailchimp: Mydrop ikuxwayisa ngaphambi kokuthumela kusuka kusizinda sokuthumela se-Mailchimp esingakayigunyazi.
Uhlu lwakho nenkontileka yokuthumela kuhlala kuthuluzi lakho le-imeyili. Mydrop ayibheki ababhalisile noma izinga lakho lokuvala i-Open rate; lezo zinto uzibuka ku-Mailchimp, Brevo noma yiliphi ithuluzi olisebenzisayo. Okunye okufanele ukwazi nge-MailerLite: yamukela ama-imeyili abhalwe ngaphandle kwe-editors yayo kuphela ohlelweni lwayo lwe-Power.
Ezinkampanini, lokhu kushintshela ekusebenzeni okulula. Ikhasimende ligcina ithuluzi lalo le-imeyili nohlu, bese lihlela i-newsletter endaweni efanayo lapho lihlela khona izithuba zalo futhi lithola ukugunyaza kwe-posts: /features/social-media-approvals/.
I-roundup yakho yokuqala kuleli sonto
Vula izithuba zesonto elidlule, hlela ngokwe-saves noma amazwana, bese ukhetha ezintathu. Bhala umugqa owodwa we-context kuzo zonke, uzifake ku-itempilate engenhla, bese ushejula i-imeyili ekuseni okufanayo ngesonto elizayo. Lona uhlelo wonke: i-imeyili eyodwa yemizuzu engu-20, njalo ngesonto, eyenziwe ngomsebenzi osewenzile.
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