You can make your first 100 sales on social in 30 days without a website. Sell one simple offer through DMs and comments, take payment through a link in your bio, and post every day. That works out at about 3 to 4 sales a day, so the real work is conversations, not content.
TLDR: Pick one offer, put one pay link in your bio, post daily, answer every comment and DM within the hour, and track how many conversations you have each day. Mydrop's data shows an average Instagram post earns around 3% engagement, so you need lots of small conversations, not one viral post.
First, do the maths
100 sales in 30 days is 3.3 sales a day. How many conversations that takes depends on your sale rate, so here are some example figures to plan with:
| Share of conversations that end in a sale | Conversations needed in 30 days | Per day |
|---|---|---|
| 1 in 5 | 500 | about 17 |
| 1 in 10 | 1,000 | about 33 |
| 1 in 20 | 2,000 | about 67 |
These rates are examples, not benchmarks. Measure your own in week 1 and re-plan. In Mydrop's data, the median Instagram post earned a 3.1% engagement rate, so a post that reaches 1,000 people gets roughly 30 reactions. Plan to turn those reactions into chats, because posts alone won't close 100 orders.
Week 1: build the offer and the way to pay
Spend the first few days on three things only.
- One offer. One product or one service package, one clear promise, one price. Tell a stranger in one sentence what they get.
- One way to pay. A payment link from your payment provider, or a chat link where you agree the order. Put it in a link-in-bio page so every post points to the same place.
- One platform. Choose where your buyers already are.
Then sell to people who already know you. Message 20 contacts personally. Your first 5 to 10 sales usually come from here, and the questions they ask become your posts.
Week 2: post to start conversations
Your posts have one job: get someone to reply. Rotate three types:
- Proof: a real order, a customer message, a before and after.
- Answer: reply to the question you get asked most.
- Offer: the product, the price and how to order, plus the word to comment.
Use a trigger word. "Comment GUIDE and I'll send it" turns a like into a chat. Trigger-word automations in Mydrop can send the first DM for you, so you start talking while the buyer is still looking at the post.
Week 3: answer fast and follow up
Speed decides most small sales. Keep every comment and message in one place with the social inbox and reply within the hour during the day.
Follow up once, a day later, with something useful rather than a nudge: a photo, a customer's answer, a delivery date. Most buyers who say "maybe" are waiting for a reason.
Read our guide on turning comments into conversations that drive sales for reply scripts.
Week 4: repeat what sold
Open your notes. For each of the last 30 days, write down the post, the number of chats and the number of sales. Then:
- Repeat your top three posts with a new angle.
- Drop the bottom half of your formats.
- Raise the price or add a bundle only if more than 1 in 5 conversations buy.
Don't change the offer again this week. Your numbers need a stable base to mean anything.
Three mistakes that cost sales
- Selling three things at once. Buyers can't choose, so they leave. Stick to one offer for 30 days.
- Hiding the price. "DM for price" loses people who would have bought. Say it in the post.
- Replying the next day. The person who asked at lunch has already bought from someone else by dinner.
A daily routine that fits in 60 minutes
- 10 minutes: post.
- 30 minutes: reply to comments and DMs.
- 15 minutes: message new contacts.
- 5 minutes: log chats and sales.
Schedule the next week of posts in one go. With the calendar, you batch on Sunday and spend your daily hour on people.
Next step: write your one-sentence offer and set up your payment link today. If you want the posts, link page and replies in one place, start free with Mydrop.
Google review
Trustpilot review
Product Hunt comment
