Mailchimp vs Klaviyo vs Brevo vs Kit vs MailerLite (2026)

Mailchimp vs Klaviyo: khetha i-Klaviyo ezitolo eziku-inthanethi ezithola imali ngamaflow azenzakalelayo, kanti i-Mailchimp ilungele amabhizinisi ajwayelekile afuna i-newsletter elula. Faka nezinye ezintathu, bese ulandela umthetho we-agency: Klaviyo yezitolo, Kit kwabadali, Brevo noma MailerLite kumabhizinisi endawo ane-budget encane, i-Mailchimp uma iklayenti esesevele eyisebenzisa.

Awukwazi ukukhetha ithuluzi elilodwa elizosebenza kuwo wonke amaklayenti. Iqiniso le-agency liyilokhu: khetha ithuluzi ngokuvumelana neklayenti, bese usebenzisa amaqhinga okuphatha lezi zinhlelo ezinhlanu ngaphandle kokudala inqubo eyodwa yephutha.

Isifinyezo: Nge-500 oxhumekile, amanani okukhokha ngo-November 2026 ahleleka kanje: Brevo ($9), MailerLite ($12), Mailchimp ($13), Klaviyo ($20) ne-Kit ($33). Khetha ngokohlobo lweklayenti, gcina iklayenti ngamunye ku-akhawunti yalo, bese uhlela wonke ama-newsletter kukhalenda elilodwa.

Amanani eceleni ngakunye (November 2026)

Ngibheka amakhasi amaholo ngo-2026-11-14, ngama-USD, kumazinga aphansi okhokhelwayo. Amanani enyuka njengoba inani labaxhumekile likhula.

Ithuluzi	Uhlelo lwamahhala	Uhlelo olukhokhelwayo olushibhile	Uhlelo olulandelayo
Mailchimp	250 contacts, 500 emails/month (250/day)	Essentials, from $13/month	Standard, from $20/month (500 contacts, 6,000 emails)
Klaviyo	250 profiles, 500 emails/month	Email, from $20/month (500 profiles, 5,000 emails)	Marketing, from $25/month
Brevo	300 emails/day	Starter, $9/month (5,000 emails, 500 contacts)	Standard, $18/month
Kit	Up to 10,000 subscribers	Creator, $33/month for 1,000 subscribers ($390/year)	Pro, $66/month
MailerLite	250 subscribers, 2,500 emails/month	Comfort, from $12/month	Power, from $25/month (unlimited emails, fair use)

Izinto ezimbili ithebula elishiya ngaphandle:

• Amanani e-Brevo asuselwa enanini lama-imeyili athunyelwayo, hhayi kubaxhumekile, okwenza afanele amaklayenti anohlu olukhulu kodwa athumela kancane.
• Uhlelo lwamahhala lwe-Kit lunikeza usayizi woluhlu olukhulu, kodwa aluhlanganisi iziqephu ezenzakalelayo futhi lubonisa i-Kit branding.

Klaviyo: ukukhethwa kwezitolo eziku-inthanethi

IKlaviyo yakhelwe emuva kwamaflow: uchungechunge lokwamukela, abandoned cart, emva kokuthenga, nokubuya kwamakhasimende. Ithatha idatha ye-oda esitolo bese iyisebenzisa ukwenza nokuthumela ama-imeyili ahlosiwe.

• Ifanele kakhulu: ama-brand e-Shopify ne-WooCommerce lapho i-imeyili iletha imali ngqo.
• Qaphela: intengo. Ikhokhiswa ngezinombolo zama-profile asebenzayo, futhi uhlelo lwamahhala lungenza kube nzima ukuthumela i-newsletter yeviki kubantu abangama-250.
• Inkinga ejwayelekile: ama-flows angase adlule umkhankaso wenyanga. Sibhale isiqondisi esigcwele ku-ukuthumela i-newsletter ye-Klaviyo kukhalenda lakho lezokuxhumana.

Kit: ukukhethwa kwabadali

I-Kit (eyaziwa nangokuthi ConvertKit) yakhelwe abadali abathengisa ulwazi: othisha, abalobi, abadali beziqu nabaphathi bama-podcast.

• Ifanele kakhulu: umdali okhulisa uhlu ngokushesha futhi adayise imikhiqizo yedijithali noma ama-newsletter akhokhelwayo.
• Kungani: uhlelo lwamahhala lufaka ababhalisile kuze kufike ku-10,000, kanti izinhlelo ezikhokhelwayo zengeza iziqephu, ama-RSS campaigns nenethiwekhi yokuncoma.
• Qaphela: ukuphuma ohlelweni olukhulu kuya ezinhlelweni ezikhokhelwayo kungabiza — uhlelo luka-Creator lufika ku-$33 ngenyanga kubabhalisile abangama-1,000.

Brevo neMailerLite: ukukhethwa kwamabhizinisi endawo

Kumudokotela wamazinyo, indawo yokudlela noma isitolo sendawo esithumela i-newsletter kanye ngenyanga, womabili lawa mathuluzi ashibhile kunokuba usebenzise i-Mailchimp ukwenza okufanayo.

I-Brevo ifanele iklayenti one-uhlu olukhulu othumela kancane, ngoba ukhokhwa nge-imeyili, hhayi kubaxhumekile. Ibuye inikeze ukuthumela i-SMS ngamakhredithi athengwayo uma iklayenti lifuna imilayezo ye-SMS.

MailerLite ilungele iklayenti ofuna umhleli ohlanzekile, ikhasi lokufika elilula nezinhlelo zokubhalisa ngentengo ephansi. Uhlelo lwamahhala luthumela ama-imeyili angu-2,500 ngenyanga, okwanezela i-newsletter yenyanga kuhlu oluncane.

Mailchimp: ukukhethwa uma iklayenti selivele liyisebenzisa

I-Mailchimp iyigama elinamandla amaklayenti amaningi alazi kahle, futhi abaningi banohlu kuwo. Ukudlulisa uhlu olusebenza kungathatha isikhathi futhi kube nenkinga yokulethwa, ngakho ngokuvamile sikukhuthaza ukuthi ugcine iklayenti ku-akhawunti yalo.

• Ifanele kakhulu: amabhizinisi ajwayelekile, izinhlangano ezingezona ezohwebo, noma noma ubani osebenzisa i-Mailchimp iminyaka.
• Qaphela: umkhawulo wohlelo lwamahhala wokuthumela uyimihlahlandlela (250 ngosuku), futhi kunengozi yokuthi ama-imeyili angaya ku-spam uma i-domain yomthumeli ingaqinisekisiwe. Nasi isixazululo ku-isixazululo sama-imeyili e-Mailchimp aya ku-spam.

Amathegi wokwenza umuntu azizwe ehlukile kuzo zonke izinsiza

Uma ubhala ama-newsletter amaklayenti amaningi, ama-tags wokubingelela angahluka ngohlelo ngalunye:

• Mailchimp: *|FNAME|*
• Klaviyo: {{ first_name }}
• Brevo: {{ contact.FIRSTNAME }}
• Kit: {{ subscriber.first_name }}
• MailerLite: {$name}

Faka ilebula yeklayenti, bese uthumela isivivinyo ngaphambi komkhankaso wokuqala.

Sebenzisa wonke amahlanu kukhalenda elilodwa

Inkinga ye-agency imvamisa iyi-architecture yokuphatha: amaklayenti amahlanu, amathuluzi amahlanu, ama-login amahlanu, nezinhlelo zokushicilela ezihlukanisiwe nezama-posts omphakathi okufanele zihambisane.

I-Mydrop iyindawo ye-social media yokuphatha ama-agency namaqembu emabhizinisi amaningi-brand, iphethe 67,000+ ama-posts, futhi isiteshi sayo se-newsletter sithumela umkhankaso nge-akhawunti yeklayenti ngayinye: Mailchimp, Klaviyo, Brevo, Kit noma MailerLite.

• Uhlelo olulodwa lokushicilela kubo bonke abahlanu. Bhala i-imeyili njengokuthunyelwe: isihloko, umbhalo wokubuka, izihloko, izixhumanisi nezithombe.
• Iklayenti ngalinye ligcina ithuluzi lalo nohlu lwalo. I-imeyili ithunyelwa ku-akhawunti yabo kubabhalisile babo.
• Amathegi abo ayahlala. Faka ilebula yeklayenti bese ithuluzi likugcwalisa ngokuzenzakalelayo.
• Isixwayiso se-spam uma i-domain yomthumeli yeklayenti ingaqinisekisiwe, ngaphambi kokuthumela.
• Kukhalenda elifanayo le-ikhhalenda lokuqukethwe ne-post zabo ze-Instagram, LinkedIn ne-TikTok, kanye ne-approval yeklayenti ngaphambi kokuthumela.

I-Kit, Klaviyo ne-Brevo zixhuma ngokungena. I-MailerLite ixhuma nge-i-API key, futhi yamukela kuphela ama-imeyili abhalwe ngaphandle komhleli wayo kuhlelo lwayo lwe-i-Power plan (ebizwa nangokuthi i-Advanced).

Okuthile i-Mydrop engakwenzi: ayakha ama-flows e-Klaviyo noma iziqephu ze-Kit, ayithumeli i-SMS, ayisebenzisi ama-segments, futhi ayikhombisi amazinga okuvula nokuchofoza. Lezo zinto zisebenza kukhasi ngalinye lethuluzi le-imeyili.

Isinyathelo sakho esilandelayo

Hlukanisa amaklayenti akho emigqeni emithathu: isitolo, umdali, ibhizinisi lendawo. Agcine asevele ejabule ngethuluzi lakhe. Kwamaklayenti amasha, qala nohlelo lwamahhala lwethuluzi elifanele ohlwini olungezansi, bese ubeka i-newsletter yabo yokuqala kukhalenda elifanayo namapost abo kuleli sonto.