Indlela esheshayo yokulungisa ukugunyaza kwekhasimende yile: yeka ukwenza ikhasimende lingene kunoma yini. Lithumele isixhumanisi. Likhombise okuthunyelwe njengoba kuzobukeka kuqhutshiwe. Linike izinketho ezimbili nje: ligunyaze, noma liphawule kukho okuthunyelwe.
Yilokho kuphela okubalulekile. La mathuluzi ayisikhombisa angezansi wonke ashejula okuthunyelwe kahle.
Ahlukana kakhulu ngomsebenzi awucela ekhasimendeni lakho. Sawahlela ngalokho, ngoba e-ejensini ikhasimende yilo elilibala kunazo zonke ezinye izingxenye.
TLDR: I-Mydrop iyona ithuluzi elingcono lokugunyaza kuma-ejensi anamakhasimende angafuni ukungena kunoma yini: i-portal yekhasimende engadingi ukungena, izimpendulo ezinamathiselwe kukho konke okuthunyelwe, nokushicilela okuqala lapho ikhasimende licofa ukugunyaza. I-Gain ilungele ama-akhawunti anemithetho eqinile, i-Planable ilungele amaqembu ahlala ekubukeni okunjenge-feed.
Kungani imijikelezo yokugunyaza kuma-ejensi ihluleka
Cishe konke okuthunyelwe okulibele kubuyela kokukodwa kwalezi zimbangela ezintathu:
- Udonga lokungena. Ikhasimende okumele lisethe kabusha iphasiwedi ukuze libone i-Reel ngeke liyibuke. Kunalokho lizokuthumelela umlayezo othi "kubukeka kuhle", okungewona ukugunyaza kwangempela.
- Izimpendulo ezihlakazekile. Ushintsho lwecaption luse-WhatsApp, iphuzu lelogo lise-imeyili, elithi "cha, ake sime" lise-Slack. Ekugcineni kukhona oshicilela inguqulo engalungile.
- Isimo esingabonakali. Uma kungekho obona ngokushesha okuvunyiwe, okusalindile, noma okwaliwe, abaphathi bakho be-akhawunti baphenduka abaxoshi besikhathi esigcwele.
Ithuluzi lokugunyaza langempela liyakususa kokuthathu: isixhumanisi esisodwa sekhasimende, umugqa owodwa kokuthunyelwe, nesimo esisodwa esibonwa wonke umuntu.
Amathuluzi angu-7 angcono okugunyaza i-social media emsebenzini we-ejensi nekhasimende
1. Mydrop: elingcono kumakhasimende angalokothi angene
I-Mydrop yakhelwe le nkinga ngqo. Ubhala okuthunyelwe kwikhalenda eyabelwana ngayo, uthumele ikhasimende isixhumanisi seportal, bese libuyekeza futhi ligunyaza ngaphandle kokudala i-akhawunti.
Yini eyenza isebenze kuma-ejensi:
- I-portal yekhasimende engadingi ukungena. Ikhasimende livula isixhumanisi, libone okuthunyelwe njengokubuka okunembayo kwiplatform, bese ligunyaza noma licela izinguquko. Kusebenza kahle nasefonini phakathi kwemihlangano.
- Izimpendulo ezinamathiselwe kokuthunyelwe. Elithi "sebenzisa elinye ilogo" lihlala linamathiselwe kanye nokuthunyelwe elikhuluma ngakho, alilahleki emugqeni wengxoxo.
- Izimo zokugunyaza kwikhalenda. Kusalindile, kuvunyiwe, kumisiwe, kuceliwe izinguquko. Umhlangano wakho wesimo wangoMsombuluko uba ukubuka kwemizuzu emihlanu.
- Indawo yokusebenza eyodwa ngekhasimende ngalinye. Ikhalenda, okuthunyelwe, nokugunyaza kwekhasimende ngalinye kuhlala kwehlukene ngokuphelele, ukuze kungabi khona okuvuzelana phakathi kwamabhrendi.
- Ukushicilela kufakiwe. Okuthunyelwe okuvunyiwe kuphuma kumaplatform angu-9: Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, Threads, X, ne-Google Business Profile.
Ungakwazi ukuqala nge-Mydrop mahhala, uhlole i-portal ngekhasimende elilodwa langempela kuleli sonto.
Qaphela: uma udinga i-enterprise SSO nemigqa esemthethweni yokugunyaza, i-Gain (engezansi) iyona okhetha kuyo, inzima kodwa iphephile.
2. Planable: elingcono ekusebenzisaneni okubukeka njenge-feed
Amandla e-Planable asendaweni yokubuyekeza. Okuqukethwe kubukeka kwi-feed sengathi ekhona ngempela, amakhasimende aphawule ngqo kukho, kanti ukugunyaza kungaba okukhethwayo, okudingekayo, noma okwezigaba eziningi.
Qaphela: amakhasimende asasebenzela ngaphakathi kwe-interface ye-Planable, kanti intengo esekwe endaweni yokusebenza iyanyuka njengoba uhlu lwamakhasimende akho lukhula.
3. Gain: elingcono ezindingilizweni zokugunyaza ezinemithetho eqinile
I-Gain yenza ngokuzenzakalelayo ukugunyaza kwemijikelezo eminingi: ukubuyekeza kwangaphakathi, bese kuba okusemthethweni, bese kuba ikhasimende, kanye nezikhumbuzo ezizenzakalelayo kusinyathelo ngasinye. Umugqa wokuhlola uqinile, into eyidinga ngempela izimboni ezilawulwayo (ezezimali, ezempilo, notshwala).
Qaphela: isakhiwo esiyenza ibe yinhle ekugunyazeni okunemithetho yiso esiyenza ibe nzima ku-ejensi labantu abahlanu abaposta okuqukethwe kwempilo.
4. Loomly: umshejuli olula ongcono onesinyathelo sokugunyaza
I-Loomly ifaka indlela elula yokuthumela, ukubuyekeza, nokugunyaza kumshejuli olula, kanye namathiphu okuthuthukisa okuthunyelwe endleleni. Ilungele ama-ejensi amancane anamakhasimende abambisanayo.
Qaphela: ababuyekezi badinga ama-akhawunti e-Loomly, ngakho ubuyela kulelo donga lokungena namakhasimende angaphenduli kalula.
5. Sendible: elingcono kuma-ejensi asejulile embikweni we-white-label
I-Sendible yakhelwe ama-ejensi kusukela ekuqaleni kuya ekugcineni: ama-dashboard ekhasimende, izindlela zokugunyaza, nezinketho ze-white-label. Uma ukugunyaza nombiko kumele kuhlale kwinkontileka eyodwa, yikho ukukhetha okunengqondo.
Qaphela: okuhlangenwe nakho kokubuyekeza kwenzelwe i-desktop, ngakho amakhasimende asebenzisa ifoni avame ukubambezeleka.
6. Sprout Social: elingcono le-enterprise elenza konke
Izindlela zokugunyaza ze-Sprout ziqinile, futhi zihlala ngaphakathi kwelinye lamaplatform aphelele kakhulu emakethe: ukulalela, ukunakekela amakhasimende, i-analytics, konke.
Qaphela: intengo yayo eye-enterprise, ngesihlalo ngasinye. Ama-ejensi amaningi angaphansi kwabantu abangu-20 azokhokhela okuningi angeke akusebenzise.
7. Hootsuite: elingcono uma ukugunyaza kwangaphakathi kubaluleke kunokwekhasimende
Isistimu yezimvume ye-Hootsuite iyiphatha kahle imigqa yangaphakathi (abancane babhale, abadala bagunyaze). Ukubuyekeza kwekhasimende langaphandle kuyenzeka, kodwa akuyona into eyakhelwe yona.
Qaphela: amakhasimende adinga izihlalo, kanti izihlalo zibiza imali yangempela.
Ukuqhathanisa okusheshayo
| Ithuluzi | Ukungena kwekhasimende kuyadingeka? | Izimpendulo zinamathiselwe kokuthunyelwe? | Elilungele |
|---|---|---|---|
| Mydrop | Cha | Yebo | Ama-ejensi anamakhasimende angawanaki amasoftware amasha |
| Planable | Yebo (ukungena kwesivakashi) | Yebo | Amaqembu abuyekeza ngokubuka okunjenge-feed |
| Gain | Yebo | Yebo | Ukugunyaza kwemijikelezo eminingi okulawulwayo |
| Loomly | Yebo | Yebo | Ama-ejensi amancane anamakhasimende abambisanayo |
| Sendible | Yebo | Ngokwengxenye | Umbiko we-white-label kanye nokugunyaza |
| Sprout Social | Yebo | Yebo | Amaqembu e-enterprise anezabelomali ezinkulu |
| Hootsuite | Yebo | Ngokwengxenye | Imigqa yokugunyaza yangaphakathi |
Uma ukhetha ukuqala ngomshejuli, uthathe ukugunyaza njengesici esisodwa phakathi kweminye, sesihlukanise sona lolo hlobo kumathuluzi okushejula anezindlela zokugunyaza ezakhelwe ngaphakathi.
Indlela yokugunyaza esinda emakhasimendeni angempela
Noma yiliphi ithuluzi olikhethayo, sebenzisa le ndlela kuwo wonke amakhasimende:
- Bhala umqulu ophelele, hhayi okuthunyelwe okukodwa. Amakhasimende agunyaza ngokushesha lapho ebuyekeza isonto noma inyanga ngokuhlala kanye. I-khalenda yokuqukethwe eyabelwana ngayo yenza umqulu ubonakale.
- Isango langaphakathi kuqala. Umphathi we-akhawunti uhlola ibhrendi, ithoni, nokufaneleka kwiplatform ngaphambi kokuba ikhasimende libone i-draft. Ikhasimende kufanele libambe izinkinga zecebo, hhayi amaphutha okubhala.
- Isixhumanisi esisodwa ekhasimendeni. Awekho ama-attachment, awekho ama-PDF, azikho izithombe-skrini. Ukubuka okuqhutshiwe kuphendula umbuzo othi "kuzobukeka kanjani kwi-feed?" ngaphambi kokuba ubuzwe.
- Zonke izimpendulo kokuthunyelwe. Vimba izimpendulo eziya ku-Slack, i-imeyili, nezimemo zezwi. Uma kuqondene nokuqukethwe, kuya emugqeni wokuphawula wokuthunyelwe. Lo mthetho wodwa uqeda iningi lezigameko ezithi "bengicabanga ukuthi sesilungise lokhu".
- Okuvunyiwe kusho okushejuliwe. Ukugunyaza kufanele kudlulisele okuthunyelwe ngqo emugqeni wokushicilela, ngaphandle kokuphinda ukufake ngesandla. Ukufaka kabusha yilapho izinguqulo ezingalungile zishicilelwa khona.
Imithetho emibili igcina le ndlela iqotho:
- Faka i-SLA yokuphendula enkontilekeni. Okuthile okunjengokuthi "okuthunyelwe kuthathwa njengokulungele isikhumbuzo sokugcina emva kwamahora angu-48 ngaphandle kwempendulo". Ngeke ushicilele ngokuzenzakalelayo ngaphandle kwe-yebo, kodwa ungayeka ukuzizwa unecala ngokukhumbuza.
- Qala ngekhasimende lakho elibi kunawo wonke. Uma indlela entsha ilungisa umuntu ongalokothi aphendule i-imeyili, konke okunye kuzoba lula.
Qala ngekhasimende lakho elingafinyeleleki kakhulu
Khetha ikhasimende elilodwa elivame ukugunyaza emva kwesikhathi. Lihambise lona lodwa endleleni yokubuyekeza engadingi ukungena kuleli sonto, bese ukala isikhathi kusukela "kuthunyelwe ukuze kubuyekezwe" kuya "kuvunyiwe", uqhathanise nenyanga edlule.
Ngokohlangothi lwethu, leyo gebe yilapho ama-ejensi elahlekelwa khona amahora amaningi akhokhelwayo, kanti yiyona eshibhile kunazo zonke ukuyivala. I-Mydrop imahhala ukuqala: setha indawo eyodwa yokusebenza, uthumele isixhumanisi seportal esisodwa, uvumele umuntu ongabambisani nawe akufakazele. Uma uphethe amakhasimende amaningi, ukusetha kwe-ejensi kukhombisa ukuthi izindawo zokusebenza, ukugunyaza, nemibiko kuhambisana kanjani.














































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