Ungathola isivumelwano sebrand esikhokhelwayo ngaphansi kwabalandeli abayi-5,000 ngokubhalela amabrand amancane asevele ethengisa ababukeli bakho. Sebenzisa i-imeyili emfushane ethola into eyodwa ozoyilethela futhi ikhombisa inombolo eyodwa yobufakazi. Ungalindi ukuthi bakuthole. Leli posti likunika i-imeyili, i-media kit yekhasi elilodwa nendlela yokukhokhisa ngaphandle kokusebenzisa inani ngomlandeli.
TLDR: Khetha amabrand angu-10 amancane abalandeli bakho asevele bethenga kuwo. Thumela kwelilodwa nelilodwa i-pitch yemisho emihlanu enento eyodwa ozoyilethela, uxhumanise i-media kit yekhasi elilodwa, bese ukhokhisa umsebenzi (okuqukethwe kanye namalungelo okusetshenziswa), hhayi inani labalandeli bakho. Linda ukuthumela ama-pitch angu-20 noma ngaphezulu ngaphambi kokuthola elokuqala "yebo".
Ubani ongabhalela kuqala
Amabrand amakhulu athenga i-reach. Amabrand amancane athenga ukwethembeka nokuqukethwe, futhi yilokho i-akhawunti encane enakho. Funa:
- Amabrand osevele uwasebenzisa futhi ongakhuluma ngawo ngobuqotho.
- Izinkampani imikhiqizo yazo evela emazwaneni abalandeli bakho.
- Izitolo zasendaweni, imikhiqizo ezimele namabrand amasha adayisa ngqo kumthengi anabalandeli abambalwa ezinkulungwaneni.
Thola umuntu ophethe i-social noma ukumaketha, umbhalele nge-imeyili esikhundleni sokuthumela i-DM. Abasunguli bamabrand amancane bavame ukuphendula zombili.
I-imeyili ye-pitch
Yigcine imisho emihlanu. Shintsha okuphakathi kwamabhrakethi.
Isihloko: Umqondo we-[Brand]: i-[ifomethi] ngo-[umkhiqizo]
Sawubona [Igama], ngingu-[igama lakho], ngiposta ngo-[niche] kubalandeli abangu-[inombolo], ikakhulukazi [bangobani]. Ngisebenzise i-[umkhiqizo] isikhathi esingu-[isikhathi] futhi ababukeli bami baqhubeka nokubuza ngo-[into ethile].
Ngifuna ukwenza i-[Reel noma i-carousel] eyodwa ekhombisa [umqondo othile], eposwe nelebula le-paid partnership, nelinki ku-bio yami izinsuku ezingu-[inombolo]. Iposti yami yokugcina efanayo ([efanayo]) ifinyelele abantu abangu-[inombolo] ngokuxhumana okungu-[inombolo]%.
I-media kit yami yekhasi elilodwa nansi: [ilinki]. Ingabe iposti yokuhlola emfushane ingakusebenzela?
Kungani isebenza: isicelo esisodwa esicacile, umqondo owodwa, inombolo eyodwa. Amabrand ayabuka ngokushesha, futhi "ngingathanda ukusebenzisana" okungacacile akuwanikezi lutho angasho "yebo" kulo.
I-media kit yekhasi elilodwa
Yibeke ekhasini elilodwa ongalixhumanisa, njengekhasi le-link-in-bio. Idinga izinto ezinhlanu:
- Ukuthi ungubani, emshweni owodwa.
- Ababukeli bakho: izwe, ibanga leminyaka nokuthi bakulandela ngani.
- Izinombolo ezintathu zobufakazi: i-reach ephakathi, izinga lokuxhumana nomphumela owodwa odlule.
- Amaposti amabili noma amathathu esibonelo.
- Indlela yokukuthinta nezinto ozinikezayo.
Ukuxhumana kuyikhadi lakho elinamandla kakhulu kuleli zinga. Kudatha ye-Mydrop, iposti ye-Instagram ephakathi (i-median) ithole izinga lokuxhumana elingu-3.1%, futhi uhhafu ophakathi weposti wawusuka ku-1.1% kuya ku-6.7%. Uma ungaphezu kuka-3.1%, yisho ngenombolo.
Amakhasi e-link-in-bio ye-Mydrop akuvumela ukuthi wakhe ikhasi le-media kit futhi ulibuyekeze ngaphandle kokuthinta ilinki yakho ye-bio.
Ungakhokhisa kanjani isivumelwano sakho sokuqala
Khokhisa umsebenzi, hhayi abalandeli bakho.
| Okukhokhiselwayo | Okufanele ukuchaze |
|---|---|
| Okuzolethwa | I-Reel eyodwa, i-carousel eyodwa noma iqoqo lama-story, nokuthi kungabuyekezwa kangaki |
| Amalungelo okusetshenziswa | Ukuthi ibrand ingaphinda isebenzise okuqukethwe kwakho ezikhangisweni yini, nokuthi isikhathi esingakanani |
| Ukukhethekile | Ukuthi ungaposta ngabancintisana nabo yini, nokuthi isikhathi esingakanani |
| Isikhathi | Usuku ledrafti, usuku lokugunyaza, usuku lokuposta |
Uma ungenawo umqondo wokuthi ukhokhise malini, cela isabelomali sebrand kuqala. Esivumelwaneni sokuqala, inkokhelo efanele nesivumelwano esibhaliwe kubaluleke kakhulu kunenombolo ephezulu. Cela imibandela yokukhokha ngokubhaliwe, futhi uthole inkontileka emfushane noma i-imeyili eqinisekisa umsebenzi.
Chaza isivumelwano ngendlela efanele
Sebenzisa ilebula le-paid partnership leplathifomu lapho likhona, futhi usho ngokucacile ekhaptshini. E-US, i-FTC ilindele ukuchazwa okucacile kobudlelwano obukhokhelwayo, futhi amabrand ayahlola. Ukufihla isivumelwano kungakubizela esilandelayo.
Letha kahle ukuze ibrand ibuye
- Thumela idrafti ngaphambi komkhawulo wesikhathi, kanye nekhaptshini.
- Shedyula iposti ngesikhathi ababukeli bakho bevukile. Kudatha ye-Mydrop, amaposti ashicilelwe phakathi kwamabili nesithupha ekuseni ngesikhathi sendawo sababukeli ayengaphansi ngo-36% kwe-median ku-Instagram.
- Thumela isithombe-skrini semiphumela ngosuku lwesi-7: i-reach, ukulondoloza, ukuchofozwa kwamalinki.
Ikhalenda lokuqukethwe ligcina amadrafti, izinsuku zokugunyaza nezinsuku zokuposta endaweni eyodwa uma usebenza ngamasivumelwano amabili noma amathathu. Ukuze uthole isithombe esiphelele samathuba emali kuleli zinga, bheka indlela yokwenza imali ku-social media unabalandeli abambalwa.
Isinyathelo esilandelayo: bhala uhlu lwakho lwamabrand ayishumi nekhasi le-media kit namuhla, bese uthumela ama-pitch amathathu okuqala ngaphambi kokusa kusasa. Impendulo ngamahora angu-24 ivame ukunquma ukuthi ubani othola iposti yokuhlola. Ukuze wakhe ikhasi le-media kit futhi ushedyule amaposti mahhala, qala ne-Mydrop.
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