Ukuphatha amabhrendi amaningi noma ukuposta ngokungahleliwe 2026

Isingeniso

Idatha ye-Mydrop, izinsuku ezingu-30 kuya ku-16 Septhemba 2026: okwenzeka kuma-post ahlelwe kusengaphambili uma isikhathi sawo sesifikile, kuma-post ashicilelwe nge-Mydrop.

Umphumela	Ingxenye yama-post
Ashicilelwe, akukho nkinga	89.9%
Ashicilelwe, kunesixwayiso	8.5%
Ahlulekile	1.5%
Anamathele emgqeni	0%

Lokho kusho ukuthi ama-post angu-98.5% ashicilelwe ekuzameni kokuqala. Isixwayiso esivame kakhulu kwakuwukweqiwa kwe-thumbnail yangokwezifiso ye-YouTube ngoba isiteshi sasingaqinisekiswanga ngocingo; ukwehluleka okuvame kakhulu kwakuwukuphela kwesikhathi kokuxhumana kwe-platform. Kokubili kungalungiswa ngaphambi kokuba isikhathi se-post sifike, yingakho kukhona ukuhlolwa kwangaphambi kokushicilela.

Ukuhlolwa kwentengo ye-Mydrop, Septhemba 2026: izinhlelo ezikhokhelwayo zokuqala zamathuluzi ayisishiyagalombili avame ukuqhathaniswa ne-Mydrop zisukela ku-$6 ngesiteshi ngasinye (Buffer) kanye no-$25 ngenyanga (Later) kuya ku-$99 ngomsebenzisi ngamunye (Hootsuite) kanye no-$79 ngesihlalo ngasinye (Sprout Social), njengoba kubalwe ekhasini lentengo lomthengisi ngamunye. I-Mydrop imahhala ukuqala, bese kuba ngu-$19 ngenyanga, hhayi ngesihlalo. Ithebula eligcwele kumakhasi wokuqhathanisa e-Mydrop.

Ukuphatha i-social media yamabhrendi amaningi akusiyo inguqulo enkulu nje yokuposta ibhrendi eyodwa. Kuyindlela yokusebenza ehlanganisa ukuqondisa, izinhlelo zokuqukethwe ezisebenziseka kabusha nokusakaza okuhlelekile, ukuze amathimba amaningi ashicilele okuningi ngaphandle kokwengeza ingozi. Ukuposta ngokungahleliwe kusebenza kuma-akhawunti amabili noma ngaphansi, lapho izinqumo nokugunyaza kuhlala ku-inbox eyodwa. Esikalini samabhizinisi amakhulu, kudala umsebenzi ophindaphindiwe, izwi lebhrendi elingahambisani, izinyathelo zokuthobela imithetho eziphuthiwe namathimba akhathele.

Lesi sihloko siphikisa ngokuthi izinhlangano ezinamabhrendi amathathu noma ngaphezulu, noma imikhiqizo eminingi, kufanele zidlule ekuposteni ngokungahleliwe zisebenzise indlela eyakhelwe enkundleni, ukuze zisebenze ngokuphepha nangesivinini. Inhloso akukhona ukubulala ubuciko bendawo. Inhloso ukwakha izindlela ezibikezelekayo nezihloleka, ezivumela amathimba endawo ukuthi aphathe ukwenziwa komsebenzi, kuyilapho ithimba eliyisikhungo ligcina ukulawula ibhrendi nokusebenza kahle kwesistimu.

Yini ehlukanisa ukuphatha amabhrendi amaningi nokuposta ngokungahleliwe

Ekubukeni kokuqala umehluko ubukeka uwokwenziwa kwemisebenzi. Amathimba amabhrendi amaningi asebenzisa amakhalenda, ama-template namathuluzi okushejula, kuyilapho amathimba aposta ngokungahleliwe eposta ngaleso sikhathi. Umehluko wangempela ujule kakhulu. Ukuphatha amabhrendi amaningi kuphendula imibuzo emithathu ngasikhathi sinye: ubani onikazi bomjikelezo wokuphila kokuqukethwe, ama-asset nokugunyaza kuhamba kanjani phakathi kwamathimba, nokuthi izimpawu zokusebenza zibuyela kanjani ekusetshenzisweni kabusha. Ukuposta ngokungahleliwe kuphendula kuphela umbuzo wokuthi yini eya bukhoma manje.

Kungani lokhu kubalulekile emathimbeni amakhulu. Lapho inkampani iphethe amabhrendi, izimakethe noma izifunda eziningi, izindleko zomsebenzi ophindaphindiwe ziyanda. Ithimba ngalinye lendawo liphinda lenze ama-asset, liphinde lixoxe ngokugunyaza, liphinde libeke amathegi nemibiko. Umphumela uba amafayela asakazekile, imiyalezo engahambisani nemikhankaso ethatha isikhathi eside ukuqala. Lokhu kulimaza imali engenayo futhi kwandisa ingozi yezomthetho neyokuthobela imithetho.

Isibonelo sangempela. Inkampani yeziphuzo yomhlaba wonke ikhipha umkhankaso wehlobo. Izimakethe zendawo kulindeleke ukuthi zilungise umbhalo ngolimi nomthetho wendawo. Ngokuposta ngokungahleliwe, imakethe ngayinye yakha ubuciko obusha, ibuthumele nge-imeyili, bese ilinda izimpendulo zabezomthetho. Izinsuku zokuqalisa ziyadlula, futhi ithimba eliyisikhungo alinalo irekhodi elicacile lokugunyaza. Ngokuphatha amabhrendi amaningi, kudalwa iphakheji eyodwa yomkhankaso enezinkambu ezihlelekayo, amathimba endawo athumela ama-draft alungisiwe ngokugeleza kokugunyaza okusemthethweni, futhi inkundla irekhoda izinqumo futhi ishicilele lapho konke ukuhlola kudlulile.

Okufanele ukwenze ngokulandelayo. Phatha lokhu njengenkinga yomkhiqizo enemiphumela elinganisekayo nesilingo esincane, esisheshayo. Qala ngokubhala umjikelezo wokuphila kokuqukethwe kusukela esifushaneni kuze kube bukhoma, umake ukudlulisana komsebenzi, amathuluzi nabanikazi bezinqumo. Lolu hlu luzokhombisa ngokushesha lapho kunezindawo zokubambeka: lapho ukugunyaza kubambeka khona, lapho ama-asset aphindaphindiwe khona, nokuthi yiziphi izimakethe ezilungisa izinqubo ngama-imeyili noma ngokuxoxa.

Okulandelayo, beka phambili okunciphisa isikhathi somjikelezo futhi kwakha umkhondo wokuhlolwa. Izilingo ezingaba khona yilezi: umkhankaso owodwa ohlanganiselwe ukusetshenziswa kabusha, uhlobo lokuqukethwe olunama-template nezinkambu zokulungisa ngokwendawo, noma ifomu lokungena elizenzakalelayo elithatha imethadatha edingekayo kusengaphambili. Kusilingo ngasinye, setha izilinganiso ezicacile zempumelelo: amaphesenti okwehla kwesikhathi sokushicilela, inani lama-asset aphindaphindiwe agwenyiwe, nokuthuthuka ekuthobeleni i-SLA yokugunyaza. Hambisa isilingo umjikelezo owodwa ophelele womkhankaso bese ubika imiphumela kubathintekayo abazizwa kakhulu: abaholi bamabhrendi endawo, abezomthetho nabasebenzi abayisikhungo.

Phatha isilingo njengokuthuthukiswa komkhiqizo. Qoqa impendulo yekhwalithi, landelela izinombolo eziqinile, futhi uzimisele ukuphinda ulungise ama-template ne-SLA. Inhloso ukushintshanisa amakhambi angabhaliwe amathimba ngephethini ephindaphindwayo ekhula kuwo wonke amabhrendi.

Kungani ukuposta ngokungahleliwe kuyaphuka esikalini samabhizinisi amakhulu: izindlela zokwehluleka nokungezwani kwabathintekayo

Ukuposta ngokungahleliwe kudala izindlela zokwehluleka ezibikezelekayo uma ubuningi nobunkimbinkimbi kukhula. Lokhu akusona iziphazamiso ezingavamile. Kuyizinkinga zesakhiwo futhi ziyaphindaphindeka. Izindlela ezivamile zokwehluleka zihlanganisa ubunikazi bebhrendi obungahambisani, izikhala zokuthobela imithetho, izindleko zobuciko eziphindaphindiwe nemibiko engacacile.

Cabanga ngobunikazi bebhrendi obungahambisani. Lapho amathimba angamashumi ebhala ama-caption futhi ekhetha izithombe ngokuzimela, ibhrendi iyaphuzwa. Abaphathi bayakubona ukuxubana kwemiyalezo ngesikhathi sokukhishwa kwemikhiqizo. Izimakethe zicabanga ukuthi zikhululekile, abaphathi bacabanga ukuthi kuzoba izinkinga. Ukungezwani kuyiqiniso: amathimba endawo adinga ukuzimela ukuze afaneleke, amathimba ayisikhungo alindele ukulawula ukuvikela isithunzi.

Ingozi yokuthobela imithetho enye yezindlela zokwehluleka ezinemiphumela emikhulu. Ukubuyekezwa kwezomthetho nokulawulwa kumele kuncike ebufakazini. Izingxoxo ezingahleliwe ku-chat noma nge-imeyili azidali umkhondo wokuhlolwa owethembekile. Lokho kwandisa ithuba lezinhlawulo, ukukhumbulwa kwemikhiqizo noma izehlakalo zobudlelwano nomphakathi emikhakheni elawulwayo.

Umsebenzi ophindaphindiwe uthulula imali ngokuthula. Ama-ajensi nabakhiqizi bangaphakathi baphinda ama-asset ngoba abakwazi ukuthola noma ukwethemba amafayela akhona. Amathimba obuciko ayisikhungo acelwa ukuthi athumele kabusha okuphumayo ngokuhluka okuncane, okuchitha amahora e-retainer ye-ajensi nemijikelezo yangaphakathi.

Imibiko engacacile yehlisa ukwethembeka phambi kwabaphathi. Abaphathi abaphezulu bafuna isibuko esihlanganisiwe sokusebenza komkhankaso kuwo wonke amabhrendi namashaneli. Ukuposta ngokungahleliwe kudala i-analytics ehlakazekile, kube nzima ukuqhathanisa okufanayo nokufanayo noma ukukhomba amatshalo-mali abelwanayo.

Okufanele ukwenze. Qala ngokulinganisa ukwehluleka ngamanani aqinile. Linganisa amahora okuqukethwe aphindaphindiwe ngokuhlola imikhankaso eyishumi yakamuva ubale lapho ama-asset adalwe kabili. Linganisa isikhathi esijwayelekile sokubuyekeza kwezomthetho ulandelela ukubuyekezwa okuhlanu kusukela ekungeneni kuze kube sekusayinweni. Bala ukulungiswa kwamaphutha nama-post omphakathi adinge ukushintshwa noma ukuhoxiswa ezinyangeni eziyishumi nambili ezedlule. Guqula lezi zimpawu zokusebenza zibe izindleko zonyaka nezitatimende zengozi yesithunzi, uzinikeze umxhasi ophezulu. Izinombolo eziqinile zenza ukuqondisa kube yicala lebhizinisi elizokhokhelwa yisabelomali, hhayi isicelo esingaqondakali.

Imodeli Yokuvuthwa Yamabhrendi Amaningi

Igama lohlaka: Imodeli Yokuvuthwa Yamabhrendi Amaningi. Le modeli yenza ukukhetha kube lula. Ikhombisa lapho ithimba limi kuyo nokuthi yini okufanele ibe yinto yokuqala. Imodeli inamazinga amane: Ngokungahleliwe, Kuxhumanisiwe, Kuphethwe, Kusenkundleni.

Izinga 1: Ngokungahleliwe

Incazelo. Amathimba ashicilela ngokusabela. Ukugunyaza akuhlelekile. Amafayela ahlala kuma-drive omuntu ngamunye. Imibiko ihlakazekile.

Kungani kuqhubeka. Usayizi omncane wethimba, ubuningi obuncane nemijikelezo emifushane yempendulo kwenza lokhu kusebenze. Futhi kujwayelekile esikweni: izinqumo ezisheshayo zizwakala njengokukhiqiza.

Indlela yokwehluleka ebhizinisini elikhulu. Uma ubuningi bukhula, leli zinga lidala ukudideka nengozi yokuthobela imithetho.

Okufanele ukwenze. Bhala izinqubo bese ulinganisa izikhathi zomjikelezo. Qala ngokubhala umkhankaso owodwa ophindaphindwayo njengenqubo evamile yokusebenza.

Izinga 2: Kuxhumanisiwe

Incazelo. Amathimba amukela amakhalenda abelwanayo nendawo eyodwa yama-asset. Ama-template ayakhona kodwa awaphoqelelwa. Ukugunyaza okunye kulandelelwa ethuluzini.

Kungani kusiza. Ukuxhumanisa kunciphisa ukuphindaphinda futhi kunikeza umthombo owodwa weqiniso wemikhankaso eqhubekayo.

Indlela yokwehluleka ebhizinisini elikhulu. Ukuxhumanisa kuyasiza kodwa kusabuthakathaka. Ukushintshwa kwendawo nokuhlukile okungahleliwe kuyanda.

Okufanele ukwenze. Chaza imethadatha edingekayo yama-asset futhi uyidinge lapho ama-asset engeniswa. Yethula iminyango eyisisekelo yokugunyaza okuqukethwe okulawulwa ngumthetho.

Izinga 3: Kuphethwe

Incazelo. Inhlangano ichaza izindima, ubunikazi nokuhamba komsebenzi okuphindaphindwayo. Ama-template nezinkambu zokulungiselela indawo kuyizinga elijwayelekile. Imibiko ihlanganisa wonke amabhrendi.

Kungani kusiza. Amathimba aphethwe anciphisa ukwenza kabusha, asheshisa ukugunyaza futhi anikeze ama-dashboard abaphathi acacile.

Indlela yokwehluleka ebhizinisini elikhulu. Izinqubo zesikhungo zingaba zihamba kancane futhi zibe nemithetho eminingi uma zithatha isikhundla sokwahlulela kwendawo ngokulawula okweqile.

Okufanele ukwenze. Sebenzisa iminyango esekelwe ezindimeni esikhundleni sokugunyaza okuqinile lapho kunokwenzeka. Sebenzisa okuhlukile kancane futhi ubuke inani lakho.

Izinga 4: Kusenkundleni

Incazelo. Ukuhlanganisa okuqukethwe, ukwenza ama-template, ukugunyaza, ukushejula nokubika kuhlanganiswe ekuhlangenwe nakho okukodwa kwenkundla. Amathimba endawo anokulawula okudluliselwe okunezivikelo ezakhelwe ngaphakathi. Ukusetshenziswa kabusha kuhlelekile.

Kungani kusiza. Ukusebenza ngenkundla kukhulisa umsebenzi ngoba kuguqula ulwazi olusemakhanda abantu lube ukuhamba komsebenzi komkhiqizo. Kudala futhi imikhondo ehloleka yezomthetho nokuthobela imithetho.

Indlela yokwehluleka ebhizinisini elikhulu. Ukuzenzakalelisa ngokweqile kungancisha ukuguquguquka komkhankaso. Uma ama-template eqinile kakhulu, amathimba endawo azowadlula enze izinqubo eziyisithunzi.

Okufanele ukwenze. Tshala imali kuma-template alungisekayo nasezivikelweni. Linganisa ukwamukelwa kwenkundla nokuvama kwezinqubo eziyisithunzi. Beka phambili ukulungiseka kunemithetho eyodwa yabo bonke.

Indlela yokusebenzisa imodeli. Qala ngomhlangano wokuhlola oqotho obeka ibhrendi ngayinye, imakethe noma umkhakha womkhiqizo kumephu yokuvuthwa. Kuleso naleso, khetha inhloso yokuthuthuka ngezinga elilodwa bese uzibophezela emisebenzini emibili egxilile izinsuku ezingu-90. Imisebenzi eyisibonelo esebenzayo: ukuchaza izincwadi zezindima nokudlulisana, ukulinganisa imethadatha nemigomo yokuqamba amagama, ukwakha i-template eyodwa yefomethi enobuningi obuphezulu, noma ukuzenzakalelisa umnyango owodwa wokugunyaza njengokusayinwa kwezomthetho kwezimangalo zomkhiqizo.

Linganisa imisebenzi ngokwamukelwa nangomthelela. Ukwamukelwa kulinganiswa njengephesenti lezinto ezifanele ezisebenzisa i-template noma ukugeleza okusha. Umthelela ulinganiswa ngokwehla kwesikhathi somjikelezo, inani lokuhlukile, noma amahora obuciko onganiwe. Sebenzisa imiphumela ukuphinda ulungise futhi ukhulise; imodeli yokuvuthwa iyimephu yokuthuthuka okuqhubekayo, hhayi uphahla.

Uhlaka lokunquma phakathi kokuhlanganisa nokuzimela kwendawo: imatikisi ye-GOV-SCALE

Igama lohlaka: imatikisi ye-GOV-SCALE. Imatikisi ye-GOV-SCALE isiza amathimba ukunquma ukuthi yiziphi izinqumo okufanele zihlanganiswe nokuthi yiziphi okufanele zihlale endaweni. Izimbazo ngezi: Umthelela Webhizinisi kanye Nokufaneleka Kwendawo.

Izincazelo zezimbazo.

• Umthelela Webhizinisi ulinganisa ukuthi isinqumo sithinta kanjani ibhrendi, imali engenayo, ukuthobela imithetho noma isithunzi ezingeni lenkampani.
• Ukufaneleka Kwendawo kulinganisa ukuthi ukucophelela kwendawo kubaluleke kangakanani esinqumweni; isibonelo, ulimi lomthetho noma izinkomba zesiko.

Indlela yokufunda imatikisi.

• Umthelela Ophezulu, Ukufaneleka Kwendawo Okuphansi. Hlanganisa esikhungweni. Izibonelo: imiyalezo yenkampani yenkinga, izibuyekezo zobunikazi bebhrendi obubonakalayo, izindlela zokubiza imikhiqizo.
• Umthelela Ophezulu, Ukufaneleka Kwendawo Okuphezulu. Isinqumo esabelwana. Yakha ama-template esikhungo anezinkambu zokulungisa ngokwendawo kanye nezinyathelo ezidingekayo zokugunyaza. Isibonelo: izimangalo zomkhiqizo olawulwa ngumthetho lapho abezomthetho kumele basayine ukuhunyushwa kwendawo.
• Umthelela Ophansi, Ukufaneleka Kwendawo Okuphezulu. Dlulisela emathimbeni endawo. Izibonelo: ama-post emicimbi yomphakathi wendawo, amathuba emisebenzi ethile yemakethe. Nikeza iziqondiso, hhayi ukuvimba.
• Umthelela Ophansi, Ukufaneleka Kwendawo Okuphansi. Zenzakalelise ngezilungiselelo ezigcinwe ngokuphepha. Izibonelo: ukuphinda ama-post aqhubekayo, okuqukethwe kwemfundo okuposwa kwezinye izindawo. Zenzakalelise ngokuhlola amasampula.

Isibonelo sangempela sebhizinisi elikhulu. Umthengisi ophesheya kwezilwandle uhlela isibuyekezo sokuphepha komkhiqizo. Amagama anemiphumela yezomthetho futhi adinga izicashunwa zomthetho. Lokhu kunoMthelela Ophezulu noKufaneleka Kwendawo Okuphansi emaqinisweni ayinhloko ezomthetho. Ukubuyekezwa kwezomthetho okuyisikhungo nomyalezo owodwa ogunyaziwe kufanele kudluliselwe ezimakethe ukuze kuhunyushwe. Ngokuphambene, izikhangiso zesitolo zomcimbi wendawo zinoMthelela Ophansi noKufaneleka Kwendawo Okuphezulu; amathimba endawo kufanele agcine ukulawula okuphelele ngama-template ongakhetha.

Okufanele ukwenze. Yenza ukuhlukanisa okusheshayo: thatha ama-post angamashumi amahlanu kuya kwekhulu akamuva kuwo wonke amabhrendi akho bese uhlukanisa i-post ngayinye ngoMthelela Webhizinisi noKufaneleka Kwendawo. Bona ukusabalala kushadi elilula lamakhona amane. Ukusabalala kuzokhombisa ukuthi okuningi kangakanani okuqukethwe kudinga ukulawulwa esikhungweni, ukuthi kungadluliselwa ngokuphepha kangakanani, nokuthi kudingani ama-template abelwanayo nokugunyaza. Sebenzisa ukuhlukanisa ukubhala imithetho yokudlulisela, njengokuthi yimaphi amathimba angashicilela ngaphandle kokubuyekezwa, yimaphi adinga ukugunyazwa kusengaphambili, nokuthi yimaphi adinga ukuhunyushwa kanye nokusayinwa kwezomthetho. Guqula imithetho ibe yi-SLA yabahloli nenqubo yokuhlola ama-post ngamasampula, ukuze kugcinwe ukuba nomthwalo.

Ukuhwebelana nokungezwani kwezombusazwe. Ukuhlanganisa esikhungweni kunciphisa ingozi kodwa kungehlisa isivinini sokuqalisa kwendawo. Ukudlulisela endaweni kusheshisa ukwenziwa komsebenzi kodwa kwandisa indawo yengozi. Sebenzisa imatikisi ukubeka izinhloso futhi ulinganise ukuthi izinqumo zokuqondisa ziyashintsha yini isivinini noma ukuphepha. Landelela kokubili isikhathi sokushicilela nezehlakalo zokuthobela imithetho ngemva kwezinguquko zomgomo.

Ukuklama ukuqondisa nokuhamba komsebenzi ukuze kube nesivinini nokuphepha

Izinhlangano eziningi zikhetha okukodwa kokubili okweqile: ukubuyekezwa okukhulu kwesikhungo okuvimbela isivinini noma ukulawula okuncane okudala ingozi. Idizayini efanele isebenzisa kokubili ukucabanga komkhiqizo nomgomo ogxile ebantwini. Lezi zimiso ezisebenzayo ziyasiza.

Isimiso 1: Yenza indlela elula ibe yindlela esheshayo. Uma okuningi kokuqukethwe kulandela imithetho ebikezelekayo, zenzakalelise leyo mithetho. Abantu kufanele babuyekeze kuphela okuhlukile.

Isimiso 2: Sebenzisa ama-template njengemikhawulo esebenzayo. Ama-template aqondisa ubuciko emafomethini athobelayo. Anciphisa isikhathi sokubuyekeza futhi enze ukulungiselela indawo kube ngokushesha ngoba amathimba endawo ahlela izinkambu esikhundleni sokubhala kusukela ekuqaleni.

Isimiso 3: Nikeza izincazelo ezicacile zezindima. Izindima kufanele zihlanganise umnikazi womkhankaso, umnikazi wendawo, umhloli wezomthetho nomqhubi wokushicilela. Ukucaca kunciphisa ukungaqondani nokubuyekezwa okuphindaphindiwe.

Isimiso 4: Yakha imodeli yokugunyaza efanele inhloso. Akuwona wonke ama-post adinga ukubuyekezwa kwezomthetho. Chaza izigaba ezinomnyango ohlukene: akukho ukubuyekezwa, ukubuyekezwa okulula, ukubuyekezwa okuphelele. Nikeza i-SLA kuyo yonke isigaba.

Isimiso 5: Dala umthombo owodwa weqiniso wama-asset. Lokho kusho imethadatha ekwazi ukusesha, ukuhlelwa kwezinguqulo nokutholwa ngamathegi. Gwema okunamathiselwe kuma-imeyili namafolda e-cloud angahlelekile.

Izinyathelo ezisebenzayo zokuqalisa.

1. Mapha izinhlobo zokuqukethwe bese uzihlukanisa ngematikisi ye-GOV-SCALE. Dala uhlelo olufushane lwezigaba oluhlanganisa izinhlobo zomkhankaso, ezihlala njalo, ezilawulwa ngumthetho nezokuqalisa endaweni. Sebenzisa lolu hlelo ukunikeza iminyango yokugunyaza nemithetho yokudlulisa.
2. Yakha ama-template anezinkambu zokulungiselela indawo, anezibonelo nesiqondiso esincane esifakwe kunkambu ngayinye. Imethadatha edingekayo kufanele ibe incane kodwa ihambisane: i-slug yomkhankaso, ibhrendi, imakethe, isigaba sokuqukethwe, amafulegi okuthobela imithetho nomnikazi.
3. Sebenzisa imvume yokushicilela esekelwe ezindimeni nezindlela zokukhuphula. Chaza ukuthi ubani angashicilela ngokushesha, ubani angashicilela ngokubuyekezwa kamuva, nokuthi ubani kufanele athole ukugunyazwa kusengaphambili. Engeza izikhumbuzo ezizenzakalelayo uma ama-SLA engafinyelelwa.
4. Zenzakalelise amarekhodi okuhlolwa bese ugcina ukugunyaza nento ngayinye eshejuliwe. Xhuma ukugunyaza erekhodini le-post eshicilelwe nobufakazi obungathunyelwa ngaphandle bamathimba ezomthetho nokuthobela imithetho.
5. Hamba isilingo sokwamukelwa sezinsuku ezingu-90 nebhrendi eyodwa noma isifunda esisodwa ukuze ulungise ama-template nama-SLA. Bhala incwadi yokudlala yesilingo bese uyithumela njengengxenye yezinto zokungenisa kumabhrendi engeziwe.

Isibonelo sangempela sebhizinisi elikhulu. Iklayenti lezimoto elinabaphathi bomkhiqizo bezifunda ezimakethe eziyishumi nambili lathola ukugunyaza kubambeke ku-inbox eyodwa yezomthetho. Ithimba lethula izigaba ezintathu zokuqukethwe: okubalulekile ekuphepheni, izici zomkhiqizo nendlela yokuphila. Izinto ezibalulekile ekuphepheni zadinga ukubuyekezwa kwezomthetho okuphoqelekile nge-SLA yamahora angu-48 nokuqondiswa okuzenzakalelayo kumeluleki wesifunda. Izici zomkhiqizo zadinga ukubuyekezwa ngumphathi webhrendi nomkhiqizo nge-SLA yamahora angu-24 nenkambu yezicashunwa ezidingekayo. Okuqukethwe kwendlela yokuphila akudingi ukugunyazwa kusengaphambili kodwa kwafaka ukuqapha ngemva kokushicilela nezixwayiso ezizenzakalelayo uma amagama aphawulwe evela.

Inguquko yaba nemiphumela emibili yesakhiwo. Okokuqala, ukuqondiswa kwanciphisa ukuhlunga komuntu futhi kwaqeda umkhuba wokukopisha abahloli abaningi ochungechungeni olufanayo. Okwesibili, ifomu lokungena elihlelekile laphoqa abathumeli ukunikeza imethadatha edingekayo kusengaphambili, okwavumela abahloli ukuhlola izinto ngokushesha. Uhlelo lonke lwanciphisa isikhathi esijwayelekile sokubuyekezwa kokuphepha lusuka emahoreni angu-96 lufinyelela kwangu-36 futhi lwehlisa ukwenza kabusha ngaphezu kw40%. Lezo zinzuzo zokusebenza zaqinisekisa ukutshalwa kwemali okwengeziwe kuma-template nohlelo lwamathegi lwe-asset oluyisikhungo.

Izindlela zokwehluleka nokuthi uzigweme kanjani.

• Ukuhlukanisa ngokweqile. Izigaba eziningi zokuqukethwe zisho izinqumo ezihamba kancane. Khawulela izigaba zibe ntathu kuya kwezinhlanu.
• Ama-template aqinile. Uma ama-template evimbela ukucophelela kwendawo okudingekayo, amathimba endawo azowadlula. Yenza izinkambu zibe ngezikhethwayo lapho kufanelekile futhi uvumele ukubhala phezulu okulawulwayo nesizathu esirekhodiwe.
• Okuhlukile okungabonakali. Landelela konke okuhlukile futhi ukuhlole njalo. Izinga elikhulayo lokuhlukile liyisimo sokuthi ama-template noma imithetho ayihambisani.

Lapho amathuluzi abalulekile. Izinkundla ezihlanganisa ukuhlanganisa, ukuqondisa ukugunyaza nokushicilela okushejuliwe zinciphisa ukudlulisana. Funa izistimu ezihlukanisa imethadatha namafayela obuciko, ezisekela ukulungiselela indawo ezingeni lenkambu futhi zigcina ukugunyaza eceleni komlando wokuqukethwe. I-Mydrop nezinkundla ezifanayo zamabhizinisi amakhulu ziyizibonelo zalesi sigaba ngoba zihlanganisa ama-template, ukugunyaza nezingosi zokuhlolwa endaweni eyodwa kuyilapho zivumela imvume edluliselwe.

Ukulinganisa impumelelo: izilinganiso, ama-dashboard nezistimu zokuqukethwe ezisebenziseka kabusha

Uma ukuqondisa nokuhamba komsebenzi kuyimishini, ukulinganisa kuyisondo elinikeza amandla. Ngaphandle kwama-KPI afanele, amathimba awakwazi ukufakazela inani noma ukulungisa izinqubo. Gxila esethini elincane lezimpawu ezihamba phambili nezilandelayo.

Izimpawu ezihamba phambili.

• Isikhathi sokugunyaza kokuqala. Silinganisa ukuthi ukungena nokuqondiswa kusebenza kahle yini.
• Ama-template amukelwe njengephesenti lokuqukethwe konke. Ukwamukelwa okuphezulu kusho umsebenzi ophindaphindwayo nokubuyekezwa okulula.
• Iphesenti lokuqukethwe elishicilelwa amathimba anikezwe igunya ngaphandle kokusayinwa yisikhungo. Lokhu kukhombisa ukudlulisela okunempilo.

Izimpawu ezilandelayo.

• Isikhathi sokushicilela. Silinganisa isivinini kusukela ku-draft kuze kube bukhoma.
• Izehlakalo zokuthobela imithetho ngekota. Silandelela ingozi yokuphepha neyezomthetho.
• Izindleko ze-asset ngayinye eshicilelwe. Silinganisa ukusebenza kahle kobuciko nokwehla komsebenzi ophindaphindiwe.

Ukuklama ama-dashboard ngabathintekayo ngamunye.

• I-dashboard yabaphathi. Izilinganiso eziphezulu: inani eliphelele lama-post, ukufinyelela, isikhathi sokushicilela nezehlakalo zokuthobela imithetho. Kumele ibe mfushane futhi icacile ngokubuka.
• I-dashboard yokusebenza. Izilinganiso zenqubo: isikhathi esijwayelekile sokugunyaza ngomhloli, inani lokuhlukile, ukwamukelwa kwama-template namazinga okusetshenziswa kabusha kwama-asset.
• Ama-dashboard endawo. Amathimba endawo adinga izilinganiso zezinga lomkhankaso nohlu lwemisebenzi edinga isenzo enezinsuku zokuphela.

Ukuvama kokubika okusebenzayo. Sebenzisa umbiko wokusebenza ngamasonto onke, isifinyezo sabaphathi ngenyanga nokubuyekezwa kweqhinga ngekota. Umbiko wamasonto onke ugqamisa izivimbelo; isifinyezo sanyanga zonke sikhombisa izitayela; ukubuyekezwa kwekota kuhlola ukuthi imodeli yokuqondisa idinga yini ukulungiswa kabusha.

Izistimu zokuqukethwe ezisebenziseka kabusha: kungani ukusetshenziswa kabusha kuyisiphindaphindi. Ukusetshenziswa kabusha kuguqula iphakheji eyodwa yobuciko ibe yimisebenzi eminingi elungiselelwe indawo. Ukusetshenziswa kabusha kuzuzwa ngemibono emithathu yobunjiniyela esetshenziswa kuma-asset.

1. Ukwenza ama-template ezingeni lenkambu. Gcina izinkambu ezihlelekayo zihlukile kuma-asset ezithombe nevidiyo ukuze amathimba endawo ashintshe umbhalo kuphela ngenkathi esebenzisa kabusha imidiya efanayo.
2. Ukwenziwa kwezinhlobo. Sebenzisa imithetho ukwenza osayizi abahlukile benkundla ngayinye nezinhlobo ze-caption ngokuzenzakalelayo. Lokhu kwehlisa izindleko zokuthumela ngesandla futhi kusheshisa ukushicilela.
3. Ukutholwa ngamathegi. Maka ama-asset ngomkhankaso, umkhiqizo, isifunda namafulegi okuthobela imithetho ukuze amathimba athole ama-asset asebenziseka kabusha ngokushesha.

Umphumela wangempela. Iklayenti lezentengiso elakha isistimu yokuqukethwe esebenziseka kabusha laqopha ukwenyuka okukhulu ekusebenzeni kahle. Ithimba lasebenzisa ama-template ezingeni lenkambu, ukwenziwa kwezinhlobo okuzenzakalelayo nohlelo lwamathegi. Phakathi nezinyanga eziyisishiyagalolunye ukusetshenziswa kabusha kwenyuka kusuka ku-12% kuya ku-56% yama-post amasha. Lokho kwaguqulwa kwaba ukwehla kw38% ezindlekweni ngomkhankaso wendawo ngamunye nokwehla kw50% esikhathini sokushicilela sokuqukethwe okulungiselelwe indawo. Ithimba lezezimali lakuguqula ukonga kwaba yizabelomali ezabelwe kabusha ekuthuthukisweni okukhokhelwayo nasekuhlolweni kwendawo, okwadala umjikelezo omuhle wokutshalwa kwemali okulinganisiwe nokuthuthukiswa kokusebenza.

Okufanele ukuqaphele. Ukuzenzakalelisa okukhiqiza izinhlobo zekhwalithi ephansi kubi ngaphezu kokuthumela ngesandla. Gcina iminyango yekhwalithi nokuhlolwa ngabantu kokuqukethwe okuyinhloko. Linganisa futhi ukukhathala kobuciko. Ukusetshenziswa kabusha kufanele kwandise isivinini nokuhambisana, kodwa kungadali imiyalezo ewohlokayo kuzo zonke izimakethe.

Ukukubeka ekusebenzeni: incwadi yokudlala yezinsuku ezingu-90 yokusuka ekuposteni ngokungahleliwe uye ekusebenzeni okuphethwe

Le ncwadi yokudlala icabanga ukuthi inhlangano isezingeni elithi Ngokungahleliwe noma Kuxhumanisiwe futhi ifuna ukuya ezingeni elithi Kuphethwe. Incwadi yokudlala iyiqiniso emathimbeni amakhulu futhi igxile emiphumeleni ongayilinganisa phakathi nezinsuku ezingu-90.

Iviki 1-2: Ukutholwa nokuvumelana

• Mapha imikhankaso yakamuva engu-30 bese uyihlukanisa ngematikisi ye-GOV-SCALE.
• Xoxa nabathintekayo abahlanu: ukumaketha kwesikhungo, abaholi bamabhrendi bendawo ababili, abezomthetho, nommeleli we-ajensi.
• Linganisa izilinganiso zesisekelo samanje: isikhathi sokushicilela, izikhathi zomjikelezo wokugunyaza nephesenti lokuqukethwe okudalwe endaweni.

Iviki 3-4: Idizayini nencazelo yezindima

• Chaza izindima nezigaba ezintathu zokuqukethwe. Kugcine kulula.
• Bhala ama-template wohlobo olulodwa lomkhankaso onobuningi obuphezulu bese uvumelana ngemethadatha edingekayo.
• Setha ama-SLA esigabeni ngasinye sokuqukethwe.

Iviki 5-8: Ukwenziwa kwesilingo

• Misa umkhankaso owodwa enkundleni ekhethiwe noma esistimini ebelwanayo. Faka ama-template, iminyango yokugunyaza nezidingo zemethadatha.
• Hambisa umkhankaso ezimakethe ezintathu: eyodwa eyisikhungo, eyodwa ephakathi, neyodwa eyimakethe enzima enemithetho eyinkimbinkimbi.
• Landelela izimpawu ezihamba phambili: isikhathi sokugunyaza kokuqala, ukwamukelwa kwe-template nokuhlukile.

Iviki 9-12: Hlola futhi ukhulise

• Qhathanisa izilinganiso zesilingo nesisekelo bese uzethula kubathintekayo.
• Lungisa izindawo ezibuhlungu: nciphisa izinkambu ezidingekayo uma ukwamukelwa kuphansi, shesha ama-SLA uma abahloli beqa okuhlosiwe, noma engeza isigaba sokubuyekeza okulula uma izinto eziningi zivinjiwe.
• Hlela ukwethulwa kancane kancane, uqale ngamabhrendi noma izifunda ezikhombise i-ROI engcono kakhulu yesilingo.

Uhlu olufushane lokuhlola oluzosetshenziswa phakathi nokwethulwa: uhlu lokuhlola lwe-BRAND-SAFE

• B: Imikhawulo ibekiwe. Izindima nemithetho yokudlulisela kubhaliwe.
• R: Ama-template asebenziseka kabusha adaliwe ezinhlobweni ezijwayelekile zemikhankaso.
• A: Ukugunyaza kuzenzakalelayo nge-SLA yesigaba ngasinye.
• N: Izindinganiso zamagama nemethadatha zisetshenziswe kuma-asset.
• D: Imodeli yokudlulisela ihlolwe emakethe yesilingo.
• S: Ukuhlolwa kwamasampula kuhlelwe ukuqinisekisa ukuthobela imithetho.
• A: Izilinganiso zokwamukelwa zichaziwe futhi ziyalandelelwa.
• F: Indlela yempendulo yasungulwa namathimba endawo ukuze kuthuthukiswe njalo.
• E: Isifinyezo sabaphathi silungiselelwe ukuxhasa isigaba esilandelayo.

Isiqondiso esengeziwe esisebenzayo sokukhetha abathengisi, abasebenzi nokuphatha ushintsho

Uhlu lokuhlola lwabathengisi. Uma isilingo sikhombisa isithembiso, amathimba kumele akhethe ubuchwepheshe obusekela imodeli yokusebenza. Beka phambili abathengisi abanalokhu:

• Bahlukanisa imethadatha namafayela obuciko futhi banikeze ama-template ezingeni lenkambu.
• Banikeza imvume esekelwe ezindimeni, ukuhamba komsebenzi wokugunyaza okulungisekayo namarekhodi okuhlolwa athunyelwa ngaphandle.
• Basekela ukwenziwa kwezinhlobo zezinkundla futhi bangahlanganiswa ne-DAM yakho nesitaki sakho se-analytics.
• Banikeza ama-API noma izixhumi ku-CMS yakho, i-DAM namathuluzi e-BI ukuze imibiko ihlanganiswe, hhayi ihlakazwe.
• Bavumela izinkambu ezilungisekayo nokubhala phezulu okukhethwayo ukuze ama-template angaphenduki ijele lokuthobela imithetho.

Abasebenzi nemodeli yokusebenza. Lindela ukuthi ushintsho ludinge izinhlobo ezintathu zokutshalwa kwemali: umnikazi wokuqondisa, unjiniyela wezokusebenza nabakhuthazi bendawo. Umnikazi wokuqondisa uchaza umgomo futhi asayine okuhlukile. Unjiniyela wezokusebenza ulungisa ukuhamba komsebenzi futhi akhe izixhumi. Abakhuthazi bendawo bakhuthaza ukwamukelwa, ziqoqe impendulo futhi zisize amathimba endawo ukungena.

Ukuphatha ushintsho. Hlela ukuqeqeshwa kwabathumeli nabahloli, hhayi nje abaphathi. Sebenzisa izinsuku ezimfushane zokuqeqeshwa nezinsiza zomsebenzi ezimfushane ezinezinyathelo ezifakwe ngaphakathi kuma-template. Landelela ukwamukelwa njalo ngeviki futhi uthokozele ukunqoba kokuqala. Qapha izinqubo eziyisithunzi bese uxazulula impande yazo, hhayi izimpawu kuphela.

Ukulinganisa i-ROI nokuqondisa kwesikhathi eside. Guqula ukuthuthuka kokusebenza kube yizilinganiso zezimali neziqhinga. Izibonelo zihlanganisa amahora e-ajensi anciphile, ukukhishwa kwemikhiqizo okusheshayo nezehlakalo zokuthobela imithetho ezimbalwa. Buyekeza lezi zilinganiso nabathintekayo bakho bezezimali nabezomthetho njalo ngekota ukuze ukuxhasa ngezimali kuhambisane nemiphumela elinganisiwe.

Isiphetho

Ukuposta ngokungahleliwe kuyindlela esebenzayo lapho isikali nengozi kuphansi. Emabhizinisini amakhulu aphatha amabhrendi amaningi, leyo ndlela iba yisikweletu. Indlela eya phambili ihlosiwe: qonda lapho okuqukethwe kwakho kuhlala khona ematikisini ye-GOV-SCALE, sebenzisa Imodeli Yokuvuthwa Yamabhrendi Amaningi ukubeka izinhloso ezifanele, futhi usebenzise ukuqondisa ngokucabanga komkhiqizo ukuze isivinini nokuphepha kuhlalisane.

Qala kancane, linganisa izimpawu ezifanele, futhi uphathe inkundla yakho yokuqukethwe njengomkhiqizo okhula nebhizinisi. Uma kwenziwa kahle lolu shintsho lunciphisa umsebenzi ophindaphindiwe, lwenza izwi lebhrendi lifane, lufinyeza izikhathi zokugunyaza futhi lwenza imibiko yabaphathi ibe nenjongo. Izinkundla ezihlanganisa ama-template, ukugunyaza nemikhondo yokuhlolwa zingasheshisa kusukela ebudidini uye esikalini, futhi zisekela izinto ezimbili amathimba aphezulu azinaka kakhulu: isikhathi esifushane sokufika emakethe nengozi encane yokusebenza.

Uma ithimba lakho liphatha amabhrendi amathathu noma ngaphezulu, phatha ikota elandelayo njengesilingo. Khetha umkhankaso owodwa oqhubekayo, sebenzisa incwadi yokudlala yezinsuku ezingu-90, bese ulinganisa ukuthuthuka esikhathini sokushicilela nasezehlakalweni zokuthobela imithetho. Imiphumela izokhombisa ukuthi kufanele yini utshale imali eyengeziwe ekuhlanganiseni esikhungweni, kuma-template noma ekusebenzeni ngenkundla.