Wakha injini yokuqukethwe ebikezelekayo uma uyeka ukushicilela okuningi, uqale uhlelo lokuhlola olulandelanayo lapho i-post ngayinye iba yisivivinyo esiqoqa idatha. Esikhundleni sokuthembela ukuthi umkhankaso olandelayo uzokwehlela, ubona kusenesikhathi ukuthi yiziphi izinto ezinqobayo, uyeke amafomethi angasebenzi ngaphandle kokuzindla, bese ukhulisa lokho okusebenza ngempela.
TLDR: Yeka ukugembula ngesabelomali sakho sobuciko. Shintsha umjikelezo othi "posta bese uthandaza" ngohlaka lokuhlola lwezinsuku ezingu-30 olusebenzisa izinombolo zokuqala ukuze lulungise ama-hook, izithombe nama-CTA ngaphambi kokuba ukhiqize ngobuningi.
Ukukhathala kokuphatha izokuxhumana kwanamuhla akuveli ekungazamini. Kuvela esisindweni sokungaqiniseki. Wonke amathimba ayalazi leli xesha lapho ucofa ukushicilela into ongenise kuyo umzamo omkhulu, bese uyibona ishabalala ngaphandle kokuphawulwa. Ukukhululeka okukudingayo kuqala lapho ushiya ukumaketha okuncike ethembeni, uye ohlelweni lapho wazi ngqo ukuthi kungani okuqukethwe kusebenza noma kungasebenzi. Uma uyeka ukuphishekela izinombolo ezingasizi, uqale ukuhlukanisa into eyodwa ngesikhathi, ingcindezi yokukhiqiza okuningi iyehla ngokushesha, ngoba ekugcineni usukhiqiza okuqukethwe okufanele.
Inkinga yangempela efihlekile
Amathimba amaningi awanayo inkinga yobuciko. Anesithiyo esikhulu sokuxhumana nempendulo.
Uma uphatha amabrandi noma izifunda eziningi, inqwaba yokuqukethwe yenza kungabi nakwenzeka ukulandela ngesandla ukuthi yini ilethe imiphumela. Uphelela emjikelezweni "wokuposta njalo", okuvame ukwehlisa ibrandi kunokulikhulisa. Empeleni ugcwalisa i-feed yakho ngokuqukethwe okuphakathi nendawo ukuze ujabulise i-algorithm engenasizathu sokukukhetha.
Inkinga yangempela: Uma ithimba lakho liposta nsuku zonke ngaphandle komjikelezo wempendulo ohlelekile, cishe uqongelela isikweletu esikhulu sokuqukethwe okungasebenzi kahle. Lokhu kwehlisa izinga lakho lokuxhumana, kukuphoqa ukuthi ukhokhele ukufinyelela okungaphezulu, futhi kufihla uphawu lwalokho izethameli zakho eziyikhathalela ngempela.
Lokhu kwenzeka ngoba "indlela endala" yokuphatha izokuxhumana ibheka ikhalenda lokuqukethwe njengendawo yokufika emile, hhayi njengelabhorethri ephilayo. Uma ubheka imiphumela yakho embikweni wenyanga kuphela, usulahlekelwe amasonto amathathu amathuba okulungisa.
Umthetho wokusebenza: Uma ifomethi ethile, i-hook noma isitayela sesithombe singakhombisi ukunyakaza okuhle emva kokuhlukahluka okuthathu okuhlukene, siyeke ngokushesha. Ungasilungisi, ungasichazeli, futhi ungasivumeli sihlale emathempulethini akho.
Ukuze ulungise lokhu, kufanele ubuke ubukhona bakho bezokuxhumana njengenhlangano elungele ukuhlola. Lokhu kudinga ushintsho endleleni oyihlela ngayo umsebenzi wakho wansuku zonke. Nasi isikhumbuzo seqiniso amaphathi amaningi aligwema:
| Umdlalo Wokuqagela | Umjikelezo Obikezelayo |
|---|---|
| Posta ngokuzwa | Posta ngokuya ngeziqagelo ezihlukanisiwe |
| Ukuhlaziya ngeviki noma ngenyanga | Ukubheka ukusebenza nsuku zonke |
| Ukulungisa okuqukethwe "okucishe kube kuhle" | Ukuyeka abahlulekile, ukukhulisa abanqobayo |
| Ukukhiqiza okukodwa kwabo bonke | Ukuhlola amathempulethi ngezingxenye |
Udinga ukulinganisa indlela yakho yokusebenza ukuze ithimba lakho lichithe isikhathi lihlaziya imiphumela, hhayi lakha kabusha izakhiwo ezifanayo ze-post ngesandla. Lapho isikweletu sokuxhumana siqala ukuphuka khona. Uma usebenzisa ukusebenza ngamathempulethi, ususa ukusetha okuphindaphindwayo, ukuze ithimba likwazi ukugxila kuphela ekushintsheni into eyodwa ebalulekile ekuhlolweni kwamanje.
Amathimba aphumelele kakhulu engisebenze nawo alandela imibandela emithathu elula kucezu ngalunye lokuqukethwe:
- Isiqagelo: Yikuphi ukushintsha okuthile (isb., i-hook emfushane noma isitayela sesithombe esihlukile) esikuhlolayo?
- Inhloso: Iyiphi inombolo (isb., izinga lokuklikhwa, izinga lokugcinwa) echaza impumelelo yalesi sivivinyo?
- Isinyathelo: Uma isivivinyo sehluleka, yiliphi iphuzu lokuguqula noma yiluphi uphawu olulungile olungena esikhundleni?
Lokhu akusho ukuba yirobhothi. Kusho ukususa ukuxinana ukuze imibono yakho engcono ibe nendawo yokuphefumula. Uma inqubo ibikezelekile, umsebenzi wobuciko uba mnandi kakhulu.
Kungani indlela endala iphuka lapho inani likhula
Amaningi amathimba okumaketha afika odongeni hhayi ngoba aphelelwa yimibono, kodwa ngoba aphelelwa yisikhathi sokulungisa isiphithiphithi. Uma usuka kuma-post amathathu ngeviki esiteshini esisodwa uye kuma-post angu-30 emabrandini amahlanu, ukukhandleka kwe-"ndlela endala" kuphenduka umthwalo. Ithimba lakho liyeka ukuba nobuciko, libe ngabagadi benqubo ephukile.
Lokho amathimba amaningi akuncishayo: Intela engabonakali yokushintsha komongo. Njalo lapho umklami ejaha imvume nge-imeyili, noma umphathi womphakathi ethwala kabusha impahla esuka ku-Drive eya enkundleni yezokuxhumana, ulahlekelwa ukugxila. Lokhu akusikho nje ukulahlekelwa isikhathi; kungamandla obuciko ayefanele aye ekuhlolweni kwakho okulandelayo.
Uma ungenawo uhlelo oluphakathi oluxhumanisa okuqukethwe kwakho, uphelela "esikweletini sokuxhumana". Lokhu yilapho izindleko zokugcina wonke umuntu evumelana zidlula inani lokuqukethwe uqobo. Uqala ukubona lezi zimpawu:
| Uphawu | Iqiniso "Lendlela Endala" | Umthelela Ekuhlolweni |
|---|---|---|
| Umjikelezo Wempendulo | Imibiko yenyanga ngemuva kokuba isikhathi sesidlulile | Alikho ithuba lokuguqula |
| Ukugeleza Kwempahla | Amafayela asendaweni nezinqolobane zefu ezihlukene | Izinguqulo ziyalahleka, ukuhlola kuyama |
| Ukulawula | Amalisi okuhlola ngesandla nge-imeyili | Izwi lebrandi elingavumelaniyo |
| Ukusebenza | Ukuqagela nezinombolo ezingasizi | Akukho ukufunda okufakazelwe |
Umgibe lapha wukucabanga ukuthi udinga abantu abaningi noma amahora amaningi. Cha, awukudingi. Udinga uhlelo oluphoqa umsebenzi ukuba ube yizingxenye. Uma ubheka i-post ngayinye njengesivivinyo, udinga indlela yokugcina, ukulandela nokushintshanisa lezo zinto ezishintshwayo ngaphandle kokwakha kabusha uhlelo lonke lokushicilela kusukela ekuqaleni njalo ngoMsombuluko.
Imodeli elula yokusebenza
Ukuhamba kude nesiphithiphithi akudingi ukuguqula konke, kodwa kudinga ukushintsha indlela owakha ngayo umsebenzi wakho wansuku zonke. Udinga ukuya ohlelweni "lwamathempulethi kuqala", lapho ingxenye yomshini yokushicilela ingabonakali, ithimba lakho likhululeke ukugxila ngokuphelele ezintweni ezishintshwayo eziletha imiphumela.
Cabanga ngayo njengomugqa wefekthri uma uqhathaniswa nenkundla yomdwebi. Funa ukuvumelana kwefekthri ezintweni zakho eziyisisekelo, ukuze ube ngumdwebi ezintweni zakho ezishintshwayo zokuhlola.
Umthetho wokusebenza: Uma ungeke ukwazi ukuphinda ukusetha i-post emizuzwini engaphansi kwemihlanu, awuhloli; wenza nje umsebenzi wokuphatha.
Umjikelezo wokuhlola osebenza kahle ngokuvamile ulandela lolu hlelo:
- Isiqagelo: Chaza into eyodwa ezoshintsha (isb., "Ingabe i-hook yevidiyo engaphansi kwemizuzwana emi-3 inyusa izinga lokubukwa kuze kuphele?").
- Ukulinganisa: Thatha okudaliwe egalaji yakho eyabelwanayo. Ukusebenzisa amathempulethi e-Mydrop kukuvumela ukuvala ifomethi evikelekile yebrandi, ukuze ithimba lingaphindi lihlole ubukhulu noma ithoni.
- Ukwenza: Qalisa ukuhlukahluka ezigabeni ozihlosile.
- Ukuqinisekisa: Buyekeza isivinini sokuxhumana kudashibhodi yakho ye-analytics phakathi kwamahora angu-48.
- Isinqumo: Uma idatha ikhombisa umnqobi ocacile, yiya kokunye okushintshwayo. Uma kungashintshi lutho, yeka ifomethi.
Lapha umehluko phakathi kwe-"enterprise grade" ne-"toy yabadali" uyacaca. Amathimba amakhulu aphatha amabrandi amaningi nezikhathi ezihlukene. Uma ithimba lakho lihlupheka ukugcina amakhalenda ehambisana emakethe, alibheki idatha yokusebenza; liqinisekisa nje ukuthi i-post efanele iphuma ngesikhathi esifanele.
Ngokwakha "i-test shell" ejwayelekile, usebenzisa amathempulethi ongawasebenzisa kabusha nokungenisa imidiya okuphakathi, ususa ukukhandleka okwenza ukuhlola kubukeke njengomsebenzi onzima. Uyeka ukuchitha umhlangano wakho weviki ephikisana ngokuthi "kwakumele alayishe lokhu ubani", uqale ukuwusebenzisela umbuzo owodwa obalulekile: "Sifunde ini ezinsukwini eziyisikhombisa ezedlule, futhi sihlola ini okulandelayo?"
Iqiniso liwukuthi amathimba amaningi awanayo inkinga yokuqukethwe. Anesithiyo sezinqumo. Usisusa lesi sithiyo ngokufinyeza isikhathi phakathi komqondo wobuciko, i-post eshicilelwe, nenombolo ofunda ngayo. Uma ususa umsebenzi wesandla emjikelezweni wokushicilela, ekugcineni udala isikhala osidingayo ukuze ngempela uthuthukise imiphumela yakho.
Lapho i-AI nokwenza ngokuzenzekelayo kusiza ngempela
Ukwenza ngokuzenzekelayo akusho ukuvumela i-algorithm ibhale amagama akho; kusho ukususa isikweletu sokuxhumana esibulala isivinini sokuhlola kwakho. Uma uzama ukuqhuba umjikelezo oqinile wokuhlola emabrandini ayishumi, usongo olukhulu empumelelweni yakho akukhona okuqukethwe okubi. Kungumthwalo wokuphatha impahla ngesandla, amaketango okugunyaza asakazekile, nezinkinga zokufanisa izikhathi zezindawo.
Uma ithimba lakho lichitha isikhathi esiningi lilwa nama-spreadsheet noma lilanda amafayela emadrayivini abelwanayo kunokuhlaziya ukusebenza, umjikelezo wakho wokuhlola uzowa ungakafinyeleli ngisho emjikelezweni wokuqala wokubuyekeza.
Nalu lapho ukwenza ngokuzenzekelayo okuhlakaniphile kuguqula inqubo ephithene ibe yinjini ebikezelekayo.
Umthetho wokusebenza: Ukwenza ngokuzenzekelayo kufanele kuphathe "igobolondo" le-post yakho, hhayi umphefumulo wobuciko. Sebenzisa amandla ethimba lakho ezintweni ezishintshwayo ezithonya ngempela isivivinyo, njenge-hook, ukuhlelwa kwesithombe noma i-CTA.
Uma uhambisa impahla yakho yobuciko ngqo kusuka ku-Google Drive uyibeke egalaji yakho yokushicilela, uyeka umjikelezo "wokulanda nokulayisha" ohlupha amaejensi amaningi. Lokhu kugcina indlela yakho yokusebenza ihlanzekile futhi kuqinisekisa ukuthi ubuciko obuhlolwayo buyilokho ababekuhlosile abadizayini. Ukusebenzisa amathempulethi e-post agciniwe kukuvumela ukuvala izinto ongazihloli, njengefomethi eqondene nesiteshi, ukudalulwa kwangaphakathi, noma ubude bamagama obuvikelekile ebrandini, ukuze ithimba lithinte kuphela izingxenye zesiqagelo.
Ngokufanisa "i-test shell" ku-Mydrop, uguqula isivivinyo ngasinye sobuciko sibe yiqoqo ledatha elihlanzekile. Awusaqagela ukuthi i-post yehlulekile ngenxa ye-hook noma ngoba ifomethi ibingalungile kancane emakethe ezahlukene.
Izinombolo ezifakazela ukuthi uhlelo luyasebenza
Yeka ukulandela izinombolo ezingasizi ezikwenza uzizwe kahle kodwa azikutsheli lutho ngempilo yenjini yakho yokuqukethwe. Uma ufuna ukwazi ukuthi icebo lakho lokuhlola liyasebenza yini, udinga ukukala ukushesha kwempendulo yezethameli zakho ngokuhamba kwesikhathi.
Sisebenzisa Isivinini Sokuxhumana ukuhlukanisa amafomethi anqobayo nomsindo.
Ibhokisi le-KPI: Isivinini Sokuxhumana
Sichazwa ngokuthi:
(Total Interactions - Baseline Average) / Time to Reach 50% Reach Threshold.
- Isivinini Esiphezulu: Okuqukethwe kufinyelela izethameli eziqondiwe ngokushesha, okukhombisa ukuthi i-hook nesithombe kuhambisana kahle nalokho abasebenzisi abakufunayo.
- Isivinini Esiphansi: I-post ekugcineni ithola ukuxhumana, kodwa kuthatha isikhathi eside kakhulu. Cishe ifomethi ihlala ingenamandla noma i-hook ayinamandla anele okumisa ukuskrola.
Ukulandela isivinini kuphoqa ithimba lakho ukuthi liyeke ukubuka izibalo zenyanga, libheke izimpawu zansuku zonke. Kuphoqa ingxoxo eqotho ngokuthi kungani amanye amafomethi ephumelela kanti amanye ehlupheka, ngisho enomsebenzi ofanayo wokukhiqiza.
Sebenzisa lolu hlu lokuhlola ukuqinisekisa ukuthi umhlangano wakho weviki ugxile edatheni hhayi emibonweni:
- Buyekeza isivinini sezinsuku eziyi-7: Khomba ama-post angu-2 anesivinini esikhuphuke kakhulu.
- Gcina ama-"zombie" endaweni yokugcina: Uma ifomethi yehlulekile ekusivinini kuzivivinyo ezintathu ezilandelanayo, iyeke ngokushesha.
- Qinisekisa ukulingana kwezinto ezishintshwayo: Hlola ukuthi ama-post anqobile asebenzise ithempulethi yethu ejwayelekile ye-test shell.
- Ngenisa impahla entsha: Thatha iqoqo elilandelayo lobuciko bokuhlola egalaji exhunywe kudrayivu.
- Misa izinhloso zesikhathi sezindawo: Qinisekisa ukuthi iqoqo elilandelayo lezivivinyo lihlelelwe amahora aphezulu emakethe oziqondile.
Amathimba amaningi ahlupheka ngoba abheka isivivinyo esehlulekile njengokulahlekelwa komdali. Enhlanganweni evuthiwe yokuhlola, isivivinyo esehlulekile siyiphuzu ledatha elifakazelwe nje. Ukwehluleka kuphela wukuphinda isivivinyo esifanayo esingasebenzi kane ngokulandelana ngoba akekho onegunya lokuyeka ifomethi.
Umsebenzi wakho njengomphathi wukuvikela umjikelezo wokuhlola emcabangweni wokuthi "ulungise" umqondo oshaya phansi. Uma ingasebenzi, ayisebenzi. Hambisa isabelomali kokushintshwayo okuhambisa ngempela inaliti.
Umkhuba wokusebenza owenza ushintsho luhlale
Isizathu esikhulu sokufa kwemijikelezo yokuhlola akukhona ukuntuleka kwedatha, kodwa ukuntuleka kwesikhathi esibekiwe sokuhlangana. Uma ulinda ukuhlolwa kwekota noma ukuhlaziya okujulile ekupheleni komkhankaso, usudlulelwe yiwindi lokuphindaphinda. Udinga ukufaka ukuhlaziya emvinini weviki yethimba.
Lapho amathimba abambeka khona: abheka ishidi lamabanga lokuhlola njengomsebenzi wokuphatha ozokwenziwa "uma kunesikhathi". Kodwa uma singekho ekhalendeni, asikho.
Uhlaka: Umjikelezo Womhlangano KaMsombuluko
- Hlaziya (imizuzu engu-30): Buyekeza ukusebenza kweviki eledlule uqhathanise nezinto ozishintshayo ozihlosile.
- Yeka/Gcina (imizuzu eyi-15): Sebenzisa "umthetho wokuhlukahluka okuthathu" ukuze ulahle abangasebenzi ngokushesha.
- Layina (imizuzu eyi-15): Vala abanqobayo beviki elizayo usebenzisa amathempulethi agciniwe ku-Mydrop.
Ngokuguqula ukubuyekeza kube umhlangano ophindaphindwayo wemizuzu engu-60, umisa ukuqagela ngaphambi kokuba kuqale. Inhloso wukusuka ku-"Siposta ini namuhla?" uye ku-"Yimaphi amafomethi ethu afakazelwe esiwasebenzisayo namuhla?"
Ukunqoba okusheshayo: Yakha ukubuka okujwayelekile kwe-"Dashboard Yokuhlola" ku-suite yakho ye-analytics. Yiphine kuma-bookmark e-browser yethimba lakho. Uma ukubuyekeza kwakho kwe-analytics kuthatha imizuzu engaphezu kweyi-10 ukuthola idatha edingekayo, unezinombolo eziningi kakhulu. Zinciphise ize ikwazi ukubona isimo ngaphansi kwemizuzu emithathu.
Amathimba amaningi awanayo inkinga yokuqukethwe. Anesithiyo sezinqumo. Uma ususa impikiswano ngokuncika ohlwini olucacile oluqhutshwa yidatha, unikeza ithimba lakho amandla okwenza ngaphandle kokudinga ikomidi ukuvuma ushintsho ngalunye lobuciko.
Isiphetho
Ukuhlola okuhlelekile kuyiyona ndlela eyodwa yokuphunyuka ekuphishekeleni izinguquko ze-algorithm nezinombolo ezingasizi. Uma ubheka okuqukethwe kwakho njengeqoqo leziqagelo hhayi njengesifudumezi semikhiqizo ephelile, uyeka ukugembula, uqale ukwakha umtapo wempahla ehambisa ngempela inaliti yebrandi lakho.
Ushintsho lokusuka ekuqageleni uye ekubikezeleni lulula, kodwa ludinga ukuzibamba ukuze ulahle okungasebenzi, namathuluzi okukhulisa okusebenzayo. Kuphathelene nokususa isikweletu sokuxhumana esiqongelelana uma uzama ukuqhuba imisebenzi eyinkimbinkimbi yamabrandi amaningi ngama-spreadsheet esandla nezinqubo ezisakazekile.
Ukulawula kwangempela ekuphatheni izokuxhumana akuveli ekuposteni ngokushesha. Kuvela ekubeni nokubona ngqo ukuthi kungani i-post yakho yokugcina isebenze, nasekusebenzeni kahle ukuphinda lokho kuphumelela kuwo wonke amakethe namakhasimende owaphethe ngaphambi kokuphela kosuku.
Impumelelo kule ndawo ayivamile ukuba mayelana nomzuzu owodwa wokusakazeka. Imayelana nokuqina okuthule kwezinhlelo zakho zangaphakathi, into amathuluzi afana ne-Mydrop akhelwe ukuyiqinisa ngokugcina ithimba lakho, impahla yakho nedatha yakho yokusebenza endaweni eyodwa ehlanganisiwe.
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