Imfihlo yomtapo we-social media osebenza kahle ukuthi i-post ngayinye ayiyona indawo yokugcina, iyingxenye yemojuli enjinini ehlala njalo futhi ongayisesha. Yeka ukulandela i-algorithm ukuze uthole ukufinyelela okufushane. Yakha okuqukethwe okwenzelwe ukuhlala isikhathi eside, okukhulisa i-ROI yakho ngokwemvelo ngisho nasemva kosuku lokuposta lokuqala.
Mhlawumbe ukhathele ngoba indlela yakho yokusebenza ithatha usuku ngalunye njengekhasi elingenalutho. Udala, ubuyekeza, ugunyaze, bese okuqukethwe kunyamalala emsindweni we-feed, uphinde uqale konke ekuqaleni ngeviki elilandelayo. Lokho kuyisikweletu somsebenzi esifihlekile.
TLDR: Uma i-post ingasoze ibe usizo ezinyangeni ezintathu ezizayo, ayiyona impahla, iyisindleko sesikhashana. Yeka ukugcwalisa ikhalenda ngezindaba, wakhe umtapo wamamojuli okungapheli anenani eliphezulu ongawaxuba, uwabuyekeze, uwathumele kunoma iyiphi iphlathifomu ngomzamo omncane.
Nansi inguquko edingekayo ukuze kuphulwe lesi sigqi:
- Hlola ukuthi kuwusizo: I-post iphendula umbuzo othile obuyela njalo kubalandeli bethu?
- Yenza yonke into ibe yimojuli: Impahla (izithombe, izimpikiswano eziyinhloko, amaphuzu edatha) ilungiselelwe ukusetshenziswa kabusha kwesinye isimo kamuva?
- Hlanganisa umongo endaweni eyodwa: I-"kungani" ne-"ngubani" ngemuva kwale post ibhaliwe yini, ukuze umlingani asebenze kabusha ezinyangeni eziyisithupha ngaphandle kokuzingela?
Inkinga yangempela efihlekile ngaphansi
Umjikelezo wansuku zonke uyakukhohlisa. Kuzwakala njengokukhiqiza ngoba ithimba lakho lifinyelela izinhloso zokuthumela, kodwa umphumela wangempela ukuqongelela kwe-isikweletu sokuxhumanisa.
Uma uthatha okuqukethwe njengento elahlwayo, ekugcineni ukhokhela umsebenzi ofanayo wobuciko kaningi. Umdizayini uchitha amahora esithombeni esiphila amahora ayisithupha kuphela ku-timeline. Umbhali wenza ikhaphushini engcwatshwa ku-inbox. Umbuyekezi wezomthetho ugunyaza umbhalo ongaphinde ubhekwe. Awukhuli ibhrendi yakho, uqhuba nje i-treadmill esheshisa njalo ngekota.
Inkinga yangempela ukuthi amathimba amaningi akhipha okuningi kodwa cishe awanayo inkumbulo yesikhungo.
Inkinga yangempela: Amathimba amaningi awanayo inkinga yokuqukethwe. Anenkinga yokuthatha izinqumo. Uma icebo lokuqukethwe lisemidanti yama-imeyili namafolda e-drive ahlukene, umongo, i-kungani ngemuva komlayezo webhrendi, uyanyamalala ngesikhathi nje i-post ishejulwa.
Lapha amathimba afika odongeni. Uma udinga ukukhula usuka kubhrendi eyodwa uye kwezi-5, noma usuka emakethe eyodwa uye kwezi-10, ukudala kabusha okuqukethwe ngesandla kuphelelwa yindlela. Uyeka ukuba ithimba lamacebo, ube ulayini wokukopisha nokunamathisela, kushaye indiva imininingwane eyenza ibhrendi yakho ithembeke ngempela.
Uma ungenawo umthombo owodwa weqiniso, awakhi umtapo webhrendi. Wakha insimu yezindaba zayizolo.
Umthetho wokusebenza: Uma ithimba lakho lingakwazi ukuthola, ukuqinisekisa nokusebenzisa kabusha impahla ngaphansi kwemizuzu emithathu, awunawo umtapo. Unendlu yokugcina yezinto ezingahleliwe.
Ukuya kumodeli okungapheli kudinga okungaphezu kokushintsha ikhalenda lakho lokuhlela. Kudinga ukuhlanganisa wonke umjikelezo wempahla endaweni eyodwa. Uma usebenzisa Izingxoxo Zesikhala Sokusebenza ze-Mydrop ukunamathisela impendulo, ukugunyazwa kwezomthetho nenhloso yecebo ngqo ekuqukethweni, awonge isikhathi ku-post yamanje kuphela. Wakha umlando ohlanganyelwe ongasesha, okuvumela ithimba lakho ukuthi lithathe wonke ama-post aphumelele njengengxenye ephakade yesakhiwo sebhrendi yakho.
Ukusebenza kahle akukhona ukuposta ngokushesha. Kungukungadingi ukuposta umqondo ofanayo "omusha" kabili.
Kungani indlela endala iyaphuka uma umthamo ukhula
Ukukhula kuba yisithiyo uma izinqubo zakho zihlala zimile. Uma uphatha i-social yebhrendi eyodwa, ukuxhumanisa ngesandla kuyaphatheka. Ungasebenza ngama-spreadsheet ahlanganyelwe, amaketanga ama-imeyili ahlakazekile namafolda aselaptop. Kodwa uma wengeza ibhrendi yesibili, imakethe entsha noma ungqimba olwengeziwe lokulandela imithetho, leyo ndlela "elula" iba yisikweletu sokuxhumanisa esikhulu.
Amathimba amaningi athatha lokhu kancane: Intela efihlekile yokushintsha kwamathuluzi. Njalo uma umphathi wokuqukethwe kufanele ashiye ithuluzi lokushejula ukuze abheke inkulumo ye-Slack ukuthola inguqulo yokugcina yesithombe, noma ahlole uchungechunge lwama-imeyili ukuthola ukuthi ithimba lezomthetho ligunyazile yini umbhalo, uhlala elahlekelwa yimizuzu. Esilinganisweni esikhulu, leyo mizuzu iba amahora okulahleka kokugxila nsuku zonke.
Uma umthamo ukhula, awengezi nje ama-post amaningi. Uphindaphinda nezindawo zokungqubuzana. Ithimba lakho liphela lichitha u-60% wesikhathi salo ezinhlelweni, lisunduza abantu ukuthi banikeze impendulo, livumelanisa izinguqulo, lizingela impahla elahlekile, futhi u-40% kuphela licebweni lobuciko elishukumisa ngempela.
| Indawo yenkinga | Isilinganiso "Sesandla" | Iqiniso Lebhizinisi Elikhulu |
|---|---|---|
| Indawo Yempahla | Ama-imeyili/ama-DM/amafolda asekhompyutheni | Umtapo Omaphakathi |
| Indlela Yokugunyaza | Izingxoxo ezingahleliwe | Ukugeleza Komsebenzi Okuhlanganisiwe |
| Ukuphatha | Ulwazi olusekhanda labantu | Izimvume ezimiswe kusengaphambili |
| Umjikelezo Wokuqukethwe | Susa ngemva kokuposta | Ukwenza kahle okungapheli |
Ingozi yangempela lapha ukuthi izinguqulo ziyahlukana. Uma amafayela ehlala emathulusini okuxoxa, inguqulo yakamuva yesithombe se-social cishe ayitholakali. Umuntu uzoshejula impahla endala noma asebenzise ikhaphushini engakagunyazwa ngokulandela imithetho. Awulahlekelwa yisikhathi kuphela, wengeza ingozi yokungalandeli imithetho usuku ngalunye lomsebenzi.
Imodeli yokusebenza elula
Ukusuka "ekukhiqizeni nsuku zonke" uye "emtatsheni okungapheli" kudinga ukushintsha ngokuyisisekelo indlela oyihlela ngayo imisebenzi yakho yansuku zonke. Inhloso ukukhipha ithimba lakho ezinhlakeni zokuxhumana ezihlakazekile, liye esikhaleni sokusebenza esimaphakathi lapho umongo wokuqukethwe uhlala eduze ne-post uqobo.
Uma ulethela ukugeleza komsebenzi wakho endaweni ehlelekile efana ne-Mydrop, uyeka ukuthatha i-post ngayinye njengento eyodwa. Uqala ukuyithatha njengempahla ephilayo ongayibuyekeza, uyilungise, futhi uyibuyisele emjikelezweni.
Inguquko yenzeka ezigabeni ezintathu:
- Ukungena Nomongo: Zonke izifinyezo zephrojekthi, impendulo nempahla eluhlaza zingena ku-Ngxoxo Yesikhala Sokusebenza eyodwa. Lokhu kugcina i-"kungani" yokuqukethwe iboshelwe ku-"kuyini".
- Ukubuyekeza Nokuphatha: Esikhundleni sokudlulisela ukugunyazwa emaketangeni ama-imeyili angaphandle, sebenzisa Izindlela Zokugunyaza ezakhelwe ngaphakathi, lapho abathintekayo bebona i-post njengoba izobonakala ngempela, futhi umkhondo wokuhlola uhlala ungaphuli.
- Ukuphatha Umjikelezo: Sebenzisa Ikhalenda ukushejula ukuqalwa kokuqala, kodwa gcina imethadatha nomlando wempahla ngaphakathi kwephlathifomu ukuze ilungele umjikelezo wayo olandelayo emva kwezinyanga ezintathu.
Umthetho wokusebenza: Uma okuqukethwe kudinga ukugunyazwa ngezinyathelo eziningi, umongo wokugunyaza akufanele uphume ohlelweni lapho i-post ishejulwe khona. Ukuhambisa impendulo ngaphandle kwethuluzi yindlela impahla elahlekelwa ngayo isimo sayo "sokungapheli" ibe yisindleko sesikhashana.
Uma uhlanganisa yonke inqubo endaweni eyodwa, kuphela "ukugijima kwesaba". Uma udinga ukugcwalisa isikhala ekhalendeni leviki elizayo, awudali kusukela ekuqaleni. Uphequlula umtapo wempahla esivele igunyaziwe, esebenze kahle, esivele ihlolwe amathimba ebhrendi nawezomthetho. Empeleni wakha iphothifoliyo yenani lenhlalo elikhokha inzuzo, esikhundleni sokushisa amandla emagagasini esikhashana amaqhinga.
Inguquko incane ethiyoli kodwa inkulu ekusebenzeni: uyeka ukuphatha imisebenzi, uqale ukuphatha injini. Uma isikweletu sokuxhumanisa sesisuliwe, ekugcineni unesikhathi sokubheka phambili, ungabe usabheka njalo emuva ezinsukwini zokugcina eziphuthelwe.
Lapho ukuzenzakalela kusiza ngempela
Inhloso yomtapo wakho akukhona ukuzenzakalelisa ukudalwa kwemibono. Inhloso ukuqeda umjikelezo "wokwenza kanye bese kuyeka". Ukuzenzakalela kusebenza kahle njengento ekuphoqa ukuthi uhambisane. Uma usebenzisa Ikhalenda le-Mydrop ukulungisa impahla, uyeka ukuthatha i-post ngayinye njengesikhathi sokugcina sasemini kwamabili, uyithathe njengengxenye yomlando ophilayo.
Umthetho wokusebenza: Ungalokothi "ushejule ukhohlwe". Sebenzisa ukugeleza komsebenzi okuzenzakalelayo ukuqinisekisa ukuthi ucezu ngalunye olungapheli lunosuku lokubuyekezwa olusunguliwe, hhayi usuku lokushicilela kuphela.
Ukuzenzakalela kusebenza uma kuqeda ukusebenza kabusha "kokuthola kabusha" impahla. Uma umlingani edinga ukwabelana kabusha nge-post esebenze kahle yeminyaka eyisithupha edlule, akumele agebhe emaketangeni ama-imeyili noma abuze ku-Slack ukuthi ikhaphushini yokugcina egunyaziwe isekhona kuphi. Uma impahla ihlanganiswe ku-Mydrop Workspaces, ingxoxo, imidiya yokugcina nombhalo ogunyaziwe kuhlala kunamathiselwe emlandweni we-post.
- Phawula yonke impahla esebenze kahle ngelebula elithi "Umtapo" ekhalendeni lakho.
- Setha umsebenzi obuyelelayo wezinsuku ezingu-90 wokubuyekeza nokuvuselela okuqukethwe "koMtapo".
- Sebenzisa Izingxoxo Zesikhala Sokusebenza ukugcina imihlahlandlela yebhrendi nomongo wempahla ku-thread eyodwa.
- Gcina "Ikhophi Eyinhloko" yamakhaphushini ku-composer yephlathifomu ukuze ugwenye ukuhlukana kwezinguqulo.
Iphutha elivamile: Amathimba avame ukusebenzisa ukuzenzakalela ukuposta okuqukethwe okufanayo kuwo wonke amanethiwekhi ngesikhathi esisodwa. Yindlela esheshayo yokutshela abalandeli bakho ukuthi i-feed yakho iyindawo yerobhothi, engenamzamo. Esikhundleni salokho, sebenzisa i-composer yamaphlathifomu amaningi ukugcina inani eliyinhloko lempahla, kuyilapho ulungisa ifomethi yephlathifomu ngayinye.
Izilinganiso ezikhombisa ukuthi uhlelo luyasebenza
Amathimba amaningi aphila futhi afe nge-"reach", okuyisilinganiso sokuziqhenya esixhumene nokusebenza kwe-algorithm ngokushesha kwe-post entsha. Kuyisipikili nje, bese kuwela ku-zero. Ukuze wakhe umtapo, udinga ukuphinda ucabange ngempumelelo yakho ngokwe-ithrafikhi ehlala njalo. Ufuna ukubona okuqukethwe kwakho kukusebenzela kudala ngemva kosuku lokuposta lokuqala.
Ibhokisi le-KPI: Ikhadi Lamaphuzu Elingapheli
Isilinganiso Isicupho Sezitayela Injini Yomtapo Umthombo Wethrafikhi 90% Isipikili Sosuku 40% Umsila Omude (Usesho/Ukudluliselwa) Umjikelezo Wokuqukethwe Amahora angu-48 Izinyanga ezingu-6+ Umsebenzi Wokugunyaza Omkhulu (I-post ngayinye) Omncane (Ukubuyekeza Okwesikhathi) Iphrofayela Yokufinyelela Isiqongo esiphezulu, phansi cishe ku-zero Ukukhula okuqhubekayo, kancane kancane
Uma uwina, i-feed yakho iyeka ukubukeka njengohla lwezintaba oluyiziqongo nezigodi, iqale ukubukeka njengamanzi ahlala ephakama ngokuzinza. Landelela inombolo yempahla "yoMtapo" eqhubeka ishayela ukucofa noma ukugcina ezinsukwini ezingu-30, ezingu-60 nezingu-90 ngemva kokushicilela. Uma i-post ingakhi ukuxhumana ngemva kwenyanga, cishe ayiyona okungapheli, iyindaba endala nje.
Uphawu lokugcina lwempumelelo? Uma umlingani ebuza, "Sinakho yini ngalokhu?" ungamkhombisa impahla egunyaziwe, esebenze kahle ekhalendeni lakho le-Mydrop, kunokumcela ukuthi aqale kusukela ekuqaleni. Yileso sikhathi ithimba lakho eliyeka ngaso ukuba abahlanzi bokuqukethwe, abahlala behlanza futhi bedala izicucu ezintsha, libe ngabaqambi bokuqukethwe abanikazi benganekwane yebhrendi yabo.
Yeka ukulinganisa ukuthi wenza umsindo omningi kangakanani namuhla, uqale ukulinganisa ukuthi ugcine inani elingakanani ngomuso.
Umkhuba wokusebenza owenza inguquko ihlale
Imbangela evame kakhulu yokwehluleka kwezinhlelo zokungapheli akukhona ukuntuleka kokuqukethwe, kodwa ukuntuleka kobuhlanzeka bokubuyekeza. Uma ungawuthathi umtapo wakho njengomkhiqizo ophilayo, uzoba yindawo yokulahla yedijithali. Udinga isigqi esiphindaphindwayo sokunciphisa, ukubuyekeza nokubuyisela impahla emjikelezweni.
Umthetho wokusebenza: Uma impahla ingabuyekezwanga ngokunemba noma ngokusebenza ezinsukwini ezingu-90 zokugcina, isiyindala, futhi kufanele isuswe ekhalendeni elisebenzayo kuze kube yihlolwa.
Lokhu akukhona ukuhlangana okukhulu. Kungokwakha Ukubuyekezwa Komtapo njalo ngenyanga ekugelezeni komsebenzi wakho okhona.
- Ukuhlola: Khipha ama-post amahlanu angapheli asebenze kahle kakhulu ezinsukwini ezingu-30 ezedlule.
- Ukuvuselela: Sebenzisa Izingxoxo Zesikhala Sokusebenza ukuvumelanisa nethimba lomkhiqizo noma lebhrendi. Uma indawo yesixhumanisi, isethembiso noma umlayezo webhrendi kushintshile, phawula umlingani ofanele ku-thread ye-post ukuze ahlele umbhalo noma ashintshe impahla.
- Ukushejula Kabusha: Uma sekugunyaziwe, buyisela impahla ebuyekeziwe Ekhalendeni.
Inhloso ukugcina "kungani" ngemuva kwempahla kubonakala, ukuze lapho umlingani ethatha impahla emkhankasweni wesikhathi esizayo, angaqageli ukuthi umlayezo usalandela imithetho futhi unembile yini.
Ukuwina okusheshayo: Evikini elizayo, thola "Abathathu Begolide": ama-post amathathu ekota edlule ashayele ithrafikhi eqhubekayo ngaphandle kokudinga usizo olukhokhelwayo. Yenza umcimbi wekhalenda obuyelelayo wokushicilela kabusha le mpahla njalo ezinsukwini ezingu-60, uvuselele kuphela isithombe esincane noma amazwana okuqala ukuze iphlathifomu ibone ukuthi kusha.
Lo mkhuba olula uguqula ikhalenda lakho lisuke emsebenzini ohlushwayo nosabelayo, libe umjikelezo oqondile wokuphatha impahla. Uyeka ukuchitha amandla ethimba lakho elwela isipikili esincane sokufinyelela, uqale ukwakha isisekelo sethrafikhi ephindaphindwayo, enenani eliphezulu.
Isiphetho
Inguquko eya emtatsheni okungapheli ayikho ngamathuluzi amasha kangako, ikakhulu ihlobene nokuphatha isikweletu sakho sokuxhumanisa. Amathimba ehluleka esilinganisweni esikhulu hhayi ngoba engenayo imibono yobuciko, kodwa ngoba engenawo umthombo oyedwa weqiniso wempahla yawo, okuholela empendulweni ehlakazekile nomsebenzini ophindaphindwayo.
Uma ususa ukuhlela kwakho emaketangeni ama-imeyili uye endaweni emaphakathi, uthola amandla okuthatha okuqukethwe njengemali yesikhathi eside, hhayi njengempahla ewohlokayo. Uyeka umjikelezo wokudala kabusha njalo, unciphisa izingozi zokungalandeli imithetho ngokugcina ukugunyazwa kuboshelwe empahleni uqobo, futhi ekugcineni unikeza ithimba lakho isikhala sokuphefumula ukuze ligxile kuhlelo olunomthelela omkhulu.
Ubuciko be-social media abuvamile ukuba ngesikhathi esiphelele senkulumo-ze. Bumayelana nokwakha uhlelo oluhlala luphila, lapho umsebenzi wakho omuhle uhlala ubonakala, uhlala unembile, futhi uqhubeka unikeza imiphumela ngemva kokuba inkinobho ye-"post" icindezelwe okokuqala. Ukulawula kwangempela kuqala lapho unquma ukuthi iphlathifomu yakho yokuphatha okuqukethwe kufanele ihlale njalo futhi ethembekile njengebhrendi yakho.
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