Trigger words

Set the words. Let the inbox handle the rest.

Trigger-word rules watch your incoming comments and DMs for the keywords that matter, then act: fire an AI reply, drop a template, tag the thread, notify someone, or assign it. You stay in control with manual, auto, or hybrid approval.

Keyword matchingAI auto-replyAuto-assignApproval modesCooldowns

Start free See the social inbox

Why this matters

The same five questions, every single day. Why are you still answering them by hand?

Across thousands of inboxes, the pattern is identical: a handful of questions make up most of the volume. "How much?" "Do you ship here?" "Link?" Answering those one by one is a tax on your attention, and the slow replies cost you leads. Trigger words let you handle the repetitive 80% automatically and keep humans on the conversations that actually need a person.

Matching

Match on the words that signal intent

Pick keywords with contains-any, contains-all, or exact matching, and add exclusions so you don't fire on the wrong thing. Narrow it down by platform, profile, brand, or thread type, and by priority, so a rule only runs where it should.

Contains-any, contains-all, or exact matching

Exclusion keywords to avoid false positives

Filter by platform, profile, brand, and thread type

Actions

Reply, tag, notify, or assign, automatically

When a rule matches, it can fire a public AI reply written in the brand voice, drop a saved template, tag the thread, notify a teammate, or assign it to the right person. Triage and respond without anyone lifting a finger, or with a human in the loop, your call.

Public AI reply or saved template

Tag, notify, or assign to a teammate

One rule can do several actions at once

See collaboration

Guardrails

Automation with a seatbelt on

Automating replies is great until it isn't, so the guardrails are built in. Run rules manual (it drafts, you send), auto (it sends), or hybrid. Set cooldowns from 0 to 720 hours so you never double-reply, add a delay so it feels human, and let it cancel itself if the thread is already resolved. Every execution is logged.

Manual, auto, or hybrid approval modes

Cooldowns and delays so it never feels robotic

Cancels if the thread was already handled, with full logs

See automations

What a rule can do

Small rules, big time back

AI auto-reply

Public replies in the brand voice, on keyword.

Template reply

Drop a saved answer for the FAQs.

Auto-assign

Route the thread to the right teammate.

Tag & notify

Label it and ping who needs to know.

Approval modes

Manual, auto, or hybrid, your call per rule.

Cooldowns

Never double-reply, never feel robotic.

FAQ

Questions, answered.

A keyword (or set of keywords) that, when it appears in an incoming comment or DM, fires a rule. The rule can reply with AI, drop a template, tag, notify, or assign the thread.

Only if you set it to auto. You can also run rules in hybrid (it drafts, you approve) or manual mode, with cooldowns and delays so replies stay natural.

Yes. Use exclusion keywords, match types (contains-all or exact), and filters by platform, profile, brand, and thread type to keep rules precise.

They power the social inbox. You can also have the AI agent draft trigger-word rules for you from a plain-language description.

Keep exploring

Answer the FAQs once. Then never again.

Set your trigger words and let the inbox reply, route, and tag while you focus on the real conversations.

Start free See the platform

Free to start. No credit card. Built for real client work.