Ukuthinta ama-influencer akuhlulekile ngoba sekuzenzakalela. Kuhlulekile ngoba sididanise ukuthinta umuntu ngokwakhe nokuthumela ngesandla ama-imeyili ayinkulungwane afanayo. Uvaleleke ku-spreadsheet, uthumela izikhumbuzo ezizwakala njenge-spam ebandayo. Abamele ibhrendi yakho abahamba phambili bathula, ngoba bezizwa bengumugqa nje ku-CRM. Isixazululo siwukubuyisa lawo u-80 peresenti osuku olungena ekulandeleleni izimo ngesandla, ukuze uthole isikhathi sokwakha ubudlelwano bangempela. Imfihlo yile: uhlelo lwakho lokuthinta akufanele lube yifektri ebandayo. Kufanele lube yinhlangano yethalente yedijithali, ezenzakalelayo ngemuva ukuze kusheshe, kodwa eyomuntu ngaphambili ukuze kube nomthelela.
TLDR: Zenzakalelise ukulandelela, ukushejula nokubuyekeza izimo. Ikhalenda lakho lizokhululeka ezingxoxweni zenkontileka, kwisu lesikhathi eside nasekuxhumaneni komphakathi okungokomuntu.
Khula Ngokuhlakanipha
Uma uchitha isikhathi esiningi uthayipha kunokucabanga, usuyilahlile i-influencer. Iqiniso lomsebenzi linje:
- Hlola lapho uxhumana khona: Lapho ukuxhumana kungadingi ukubona kwakho komuntu, kufanele kuzenzakalele.
- Misa isisekelo: Nquma ngqo ukuthi yiziphi izinguquko zesimo ezithumela isaziso, ukuze kungabi nengxoxo ebandayo.
- Hlanganisa umongo: Yeka amathuluzi ahlukene lapho isimo se-imeyili yokuthinta sinqamukile ekhalendeni lokuqukethwe langempela.
Inkinga yangempela efihleke ngaphansi
Amaqembu amaningi acabanga ukuthi into ebambezela impumelelo ye-influencer wukuntuleka kwabakhi bokuqukethwe abaningi abanekhwalithi ephezulu. Iqiniso lisemsebenzini wansuku zonke. Isithiyo sangempela yisikhala esikhulu phakathi komqondo wokuqala wokuthinta nokuposta kokugcina.
Uma ukuthinta kwenzeka ku-spreadsheet esisodwa, kanti ukuposta kwenzeka kwesinye, uphatha amaqiniso amabili angavamile ukuhlangana. Lokhu kuhlukana kwedatha yikho okubulala isivinini. Uzithola uphishekela izibuyekezo zesimo ngesandla, uqinisekisa ukuthi impahla efanele ithunyelwe, futhi uhlola ukuthi umkhankaso usaqhubeka ngosuku olucelwe yini. Lokhu akusikho nje ukungasebenzi kahle. Kuyindawo eyingozi lapho kuvela izinkinga zokulandela imithetho, futhi ubudlelwano obuhle buqala ukumuncu.
Inkinga yangempela: Ukulandelela ngesandla kufana nebhakede eliyavuza. Uma ungenaso isikhungo esisodwa sokuxhumanisa imithetho yokuxhumana nomsebenzi wokuqukethwe kwakho, iqembu lakho lichitha isikhathi esiningi emihlanganweni yangaphakathi yezimo kunokuba lixhumane nabantu abamele ibhrendi yakho ngempela.
Ezingeni lebhizinisi, izindleko zokulahlekelwa yilo mongo ziyakhula ngokushesha. Kunabantu abaningi abadinga ukubona ubudlelwano obufanayo ne-influencer, kodwa akukho mthombo owodwa weqiniso ongabonisa ukuthi umkhi wokuqukethwe usesigabeni sokuthinta, sengxoxo noma seposti. Ngaphandle kohlelo olulodwa, njenge-Inbox eyabelwana nemithetho eqondisa izimpendulo kubaphathi bama-akhawunti abafanele, umsebenzi uphindwa futhi umlingani ofanayo uthola imilayezo ephikisanayo, engahlangani.
Umthetho womsebenzi: Ungalizenzakalelisi ingxoxo yokuqala. Ukuxhumana kwangempela kudinga umuntu avule umnyango. Ukuzenzakalela kuba ngumlingani wakho othulile uma umnyango usuvulekile, osiza ukuthwala izikhwama.
Ekugcineni, ama-influencer akho kufanele akwazi ukukuthembela njengomlingani onobungcweti. Uma ukusebenza kwakho kwangaphakathi kuhlukene, lokho kungazinzi kubafinyelela nabo. Bayeka ukukubona njengozakwabo, baqale ukukubona njengomthombo wezinkinga zokuphatha. Inhloso iwukusuka ku-"siphithiphithi sesandla" uye ku-"kuphatha okungabonakali". Amathuluzi aphatha umsebenzi onzima wezinto, kanti iqembu lakho likhululeke ukwenza into eyodwa ekhula ngempela: ukuvela nenjongo.
Kungani indlela endala iphuka uma inani likhula
Ama-spreadsheet yindawo lapho ukumaketha nge-influencer kufela khona, ngokuvamile uma iqembu lakho likhuphuka lisuka kubakhi abahlanu liye kwabangamashumi amahlanu. Isizathu silula: i-spreadsheet iyindawo yamathuna yezinjongo ezimile. Ayikwazi ukuphatha ingxoxo, ayikwazi ukulandelela ukuphela kwenkontileka ngesikhathi sangempela, futhi ayikwazi ukukuxwayisa uma i-influencer iposta into odinga ukuyiqinisekisa. Ekuseni ukopisha idatha ku-imeyili uyinamathisele emgqeni, bese entambama uhlola iplatifomu ukubona ukuthi iposti iphumile yini. Kuphela uthola ukuthi uphuthelwe yisaziso, ngoba sasimbozwe ku-inbox yakho.
Umthwalo wengqondo "wokuphatha i-spreadsheet" ekugcineni ubeka eceleni umsebenzi wangempela wokwakha ubudlelwano. Uma ukuxhumana ngakunye kudinga ukuhlola isimo ngesandla, uyeka ukuba ngumlingani, uphendukele ukuba yiklerki yokufaka idatha.
Amaqembu amaningi aphansisa: Intela efihliwe yokuphatha yokulandelela ngesandla. Uma iqembu lakho lichitha isikhathi esiningi libuyekeza amakholomu kunokuba lixhumane nabakhi, "ukukhetha umuntu ngamunye" kwakho kuba yikhava elincane phezu kwenqubo ephukile, ehamba kancane.
Lokhu kungazelani komsebenzi kuvela ngezindlela ezintathu eziyingozi:
- Umongo Ohlukene: Intambo ye-imeyili ne-influencer ihlala ku-inbox yakho, uhlaka lobuciko luhlala kudokhumenti, kanti ishejuli ihlala kwelinye ithuluzi.
- Izikhala Zokulawula: Uma ukhula ngaphandle kohlelo olulodwa, ukulandela imithetho kuyahlehla. Kulula ukuphuthelwa i-hashtag edingekayo noma isigaba sokukhethekile uma uphatha izingxoxo ezingamashumi amahlanu ezihlukene.
- Umphumela "Wokushaywa Indiva": Ulahlekelwa ukwazi ukuthi ubathembise ini. Ama-influencer ayabona uma uphinda umbuzo ofanayo noma uphuthelwa usuku olwavunyelwana ngalo. Yilokho okwenza ubudlelwano bumuncu.
| Isici | Indlela Ye-spreadsheet Yesandla | Uhlelo Lomsebenzi Lwe-Mydrop |
|---|---|---|
| Ukulandelela Isimo | Ukubuyekeza ngesandla emgqeni/ekholomu | Izaziso ezizenzakalelayo ku-Inbox |
| Ukulethwa Kwempahla | Okunamathiselwe ku-imeyili nezixhumanisi ezonakele | Ukuphathwa kwempahla ndawonye |
| Umugqa Wesikhathi | Omile, uthambekele emaphutheni | Ikhalenda elivumelanisiwe ngokuphila |
| Ukulandela Imithetho | Kuhlolwa ngumuntu (ingozi ephezulu) | Ukuqinisekiswa kwepulatifomu okuzenzakalelayo |
Imodeli yomsebenzi elula
Imfihlo yokukhulisa izinhlelo ze-influencer akusiko ukusebenza kanzima. Kungukuhlanganisa isiphithiphithi sakho sibe Isikhungo Esisodwa. Udinga indawo lapho "ukuthinta" nomphumela kuhlala khona ndawonye. Uma uhlukanisa umsebenzi onzima wokuhlela nokuxhumana komuntu, ngokuzumayo uthola isikhala sokunaka ngempela okuqukethwe abakhi abakukhiqizayo.
Lapho kwenzeka khona ushintsho: uyeka ukuphatha uhlu, uqale ukuphatha injini.
- Ukungena Nomugqa: Zonke izicelo ezingenayo nezimpendulo zabakhi ziya ku-Inbox eyabelwana, eholwa yimithetho eziqondisa ngokubaluleka nangebhrendi.
- Umongo Wobudlelwano: Yonke incwadi ixhunywe kuphrofayela ye-influencer, ngakho umlando wokubambisana kwenu ubonakala kunoma ubani eqenjini odinga ukuwubona.
- Ukuqinisekisa Umsebenzi: Ngaphambi kokuthi umkhankaso uphume, ikhalenda lakho liqhathanisa iposti ye-influencer nezidingo zomkhankaso.
- Impendulo Yezibalo: Idatha yokusebenza ibuyela kudashibhodi efanayo lapho uphatha khona ishejuli. Ngakho ungaphinda lokho okusebenzayo ungadingi ukuvula amaphothali ayishumi nambili ahlukene wamapulatifomu.
Umthetho womsebenzi: Ungalizenzakalelisi ingxoxo yokuqala. Ukuthinta kwakho kokuqala kungukubingelelana kwedijithali kwebhrendi yakho. Sebenzisa umsizi wakho we-AI Home ukusiza ukucabanga i-engeli noma ukubhala isikhumbuzo, kodwa gcina ukuxhumana kokuqala kungokomuntu ngokuphelele.
Uma uhambisa umsebenzi wakho wonke ohlelweni olulodwa, izintambo eziyikhulu ezihlukene ziba umugqa owodwa ocacile wokubona. Awuhleli nje izixhumanisi. Ulondoloza amandla eqembu okuba ngabantu. Uma isimo seposti noma senkontileka siphethwe uhlelo lwakho, usukhululekile ukwenza umsebenzi odala inani: ukubuka umsebenzi wobuciko, ukunikeza impendulo ecabangile, nokubona ithalente oliletha ebhrendini yakho. Amaqembu angcono kakhulu awazenzakalelisi amazwi awo. Azenzakalelisa ukuthula okuvame ukugcwalisa izikhala phakathi kwezimpendulo.
Lapho i-AI nokuzenzakalela kusiza ngempela
Indlela esebenza kahle kakhulu yokusebenzisa i-AI ekumaketheni nge-influencer iwukuyeka ukuyiphatha njengomkhiqizi wokuqukethwe, uyisebenzise njenge-co-pilot yomsebenzi. Uma iqembu lakho lidumazwa yimisebenzi yokuphatha, awudingi ukuqukethwe okuningi okusha. Udinga indlela yokuhlanza itafula ukuze ochwepheshe bakho abangabantu bakwazi ukuba nezingxoxo ezinomqondo.
Umsizi we-AI Home we-Mydrop wenzelwe ukuvala lesi sikhala. Usebenza njengomlingani owaziyo umongo wemikhankaso yakho eqhubekayo. Esikhundleni sokuqala yonke i-imeyili noma uhlaka ekhasini elingenalutho, iqembu lakho lingacela i-AI ifingqe izidingo zomkhankaso, ibhale izikhumbuzo zokulandelela ngokususelwe ekuxhumaneni kokugcina, noma ikhombe ukuthi yiziphi ama-influencer ezingakatholi impahla yazo yobuciko.
Umthetho womsebenzi: Ungalizenzakalelisi ingxoxo yokuqala. Ukuthinta kwakho kokuqala kufanele kuholwe ngumuntu, kuphenywe kahle futhi kube ngokoqobo. Sebenzisa ukuzenzakalela kuphela ekulandeleleni, ezikhumbuzweni zenkontileka nasekuhlolweni kwezimo okuvame ukukhipha amandla eqembu lakho.
Uma ugcina i-AI igxile emsebenzini wasemuva, uvikela ibhrendi yakho emjahweni othi "Sawubona [Igama Lokuqala]" ochitha ubudlelwano. I-AI igcina ishejuli, yazisa iqembu ngamabhalo anciphile, futhi ikhombe lapho inkontileka iphela. Iqembu lakho lona ligxila ngokuphelele ebuhlotsheni bobambiswano lwebhrendi.
- Ukungena: Sebenzisa amafomu azenzakalelayo noma izimpawu eziqondile zomphakathi ukondla idatha yabantu ongase uxhumane nabo ohlelweni lwakho.
- Ukubuyekeza: Amalungu eqembu angabantu ahlola ukuthi umuntu uyafana yini, bese ethumela ukuthinta kokuqala okwenziwe ngokukhethekile.
- Ukuzenzakalela: Uma umkhi ephendula, sebenzisa izinqubo ezisizwa yi-AI ukulandelela impahla, ukushejula ukugunyazwa nokuphatha izikhumbuzo.
- Ukushicilela: Vumelanisa okuqukethwe komkhankaso ngekhalenda lakho eliyisikhungo ukuze kuqinisekiswe ekugcineni.
- Ukuhlaziya: Buyisela idatha yokusebenza kudashibhodi yakho ye-analytics ukubona ukuthi yiziphi izinhlangano ezinikeza imiphumela ngempela.
Iphutha elivamile: Ukuzenzakalelisa ubudlelwano esikhundleni senqubo yomsebenzi. Amaqembu avame ukungena ogibeni lokusebenzisa amathuluzi okuthumela ngobuningi "ukondla" abakhi. Uma i-influencer izizwa iyiphoyinti ledatha ku-CRM sequence, usulahlekelwe yinjabulo yayo yangempela.
Uma uhambisa ukuhlelwa kwe-influencer esikhungweni esisodwa, uyeka ukulahlekelwa umongo obalulekile phakathi kwe-spreadsheet yakho nekhalenda lokuposta. Ungabuyekeza imilayezo engenayo ngqo ku-inbox, usebenzise imithetho yokuqondisa ukuze umphathi webhrendi ofanele abone isibuyekezo esifanele, futhi ugcine umlando wakho wokuxhumana uhlanzekile ngaphandle kokufaka idatha ngesandla.
Izibalo ezifakazela ukuthi uhlelo luyasebenza
Ezingeni lebhizinisi, kudingeka udlule izibalo ezibukeka kahle kuphela. Uma iqembu lakho linganisa impumelelo ngenani lama-imeyili athunyelwe, ukhuthaza umsebenzi hhayi ithonya. Inhloso yokuzenzakalelisa umsebenzi wakho ukukhulisa isilinganiso sezingxoxo ezinenani eliphezulu emkhankasweni ngamunye.
Ibhokisi le-KPI: Izibalo ezibalulekile
- Izinga Lempendulo: Bangaki abakhi abaphendula ukulandelela kwakho, hhayi isicelo sakho sokuqala.
- Isikhathi Sokuqala Ukusebenza: Isikhala phakathi kokusayina i-influencer nokuthola ucezu lokuqala lokuqukethwe olugunyaziwe.
- Isilinganiso Sokuthinta Komuntu: Iphesenti lesikhathi iqembu lakho elilichitha ekuxoxisaneni vs. ekulandeleleni izimo.
- Izinga Lokulandela Imihlahlandlela: Kangaki abakhi balandela imihlahlandlela yebhrendi ekuthumeleni kokuqala.
Uma uhlelo lusebenza, amandla eqembu lakho ayanda hhayi ngoba usebenza ngokushesha, kodwa ngoba uyeka "umsebenzi ongabonakali", njengokuphishekela impahla eshiyiwe noma ukuhlola ngesandla ukuthi iposti iphume yini kunethiwekhi efanele.
- Hlola indlela osebenza ngayo manje ukuze ubone "isikhathi sokuphishekela" esichithwa ekulandeleleni.
- Hlanganisa zonke izinkontileka zabakhi ezisebenzayo embonweni owodwa ukuze ugweme izikhala zokuvuselela.
- Bhala phansi amaphoyinti athile enqubweni yakho lapho umuntu KUFANELE abe khona.
- Misa umthetho ocacile wokuthi ingxoxo isuka nini ezindaweni zomphakathi iye ekuphathweni kwangasese.
- Setha izixwayiso zokusebenza ukuze ubambe ngokushesha impahla yomkhankaso engasebenzi kahle.
Uma iqembu lakho lichitha isikhathi esiningi lithayipha izibuyekezo zesimo kunokucabanga ngesu lomkhankaso olulandelayo, usuyilahlile i-influencer. Ukuzenzakalela kufanele kube ngumlingani wakho othulile, ophatha umsebenzi onzima wokuxhumanisa ukuze iqembu lakho ligxile entweni eyodwa i-AI engenakuyiphindaphinda: ukwakha ubudlelwano bangempela phakathi kwabantu. Uma ususa ukungazelani, awutholi isivinini kuphela. Uthola namandla okuvela njengozakwabo, hhayi nje njengomxhasi.
Umkhuba womsebenzi owenza ushintsho luhlale
Isithiyo esikhulu sokukhulisa ukuthinta akusikho ukuntuleka kwamathuluzi, kodwa ukuntuleka kobuhlanzeki bomsebenzi. Uma iqembu lakho liphatha ubudlelwano be-influencer njengephrojekthi eseceleni ehlala ezikhaleni zomsebenzi wabo wangempela, bazobuyela njalo endleleni elula: ukuthumela ama-imeyili amakhulu avamile. Ukuze ulungise lokhu, phatha i-inbox njengengxenye ephilayo yomjikelezo wokuphila komkhankaso, hhayi umgodi omnyama lapho izingxoxo zifela khona.
Khula Ngokuhlakanipha
Umkhuba olula uguqula yonke into: Dinga ukuthi yonke indawo yokuthinta i-influencer ibhalwe phansi njengomphumela esikhungweni sakho esiyisisekelo. Uma iqembu lakho lisuka ku-"ukuhlola i-imeyili yomuntu ngamunye" liye ku-inbox ehlanganisiwe, liyeka ukuba nezingxoxo ezingaziwa ngabanye. Ngokuzumayo, umuntu ophethe ubudlelwano, umuntu obuyekeza ngokomthetho, nomuntu oshejula impahla yokugcina bonke babona umongo ofanayo.
Uhlaka: Isiyingi Sokuthinta Sezinyathelo Ezi-3
- Hlukanisa: Hlonza abakhi usebenzisa idatha yomlando yokusebenza.
- Zenzakalelisa: Sebenzisa izifanekiso kuphela ezinhlelweni zokuphatha (izinkontileka, ukushejula).
- Xhumana: Gcina ingxoxo yobuciko neyenkontileka ingeyomuntu ngokuphelele.
Lolu shintsho lwenza okungaphezu kokuhlanza ikhalenda lakho. Lwenza irekhodi leqiniso elivimbela iqembu lakho ekuphindeni lithumele isiphakamiso kubakhi abafanayo noma liphuthelwe ukulandelela okubalulekile. Uyeka ukuba iqembu labantu abathumela ama-imeyili ngabodwa, uqale ukusebenza njengeqembu elilodwa elihlelekile.
Uhlu lwakho lokuhlola lwezinsuku ezi-7 ezizayo
Uma ufuna ukuphuma esiphithiphithini se-spreadsheet uye kumsebenzi ohlelekile, qala ngokuhlanza itafula. Yile ndlela yokubuyisa amandla akho ngaphandle kokulahla ithoni yebhrendi yakho:
- Yenza ukuhlola kwe-CRM: Hlonza u-20% ophezulu wama-influencer akho aletha u-80% wokuxhumana kwakho. Hambisa lobu budlelwano embonweni obuzinikele, onokuthinta okuningi, ethuluzini lakho lokuphatha.
- Yenza i-"Cha" ne-"Yebo" zifane: Yenza izifanekiso ezimbili zekhwalithi ephezulu, ezigunyazwe kusengaphambili zokuhlola izimo zokuphatha. Uma uthayipha isibuyekezo sesimo esifanayo ngaphezu kwamathuba amathathu ngeviki, kufanele kube umthetho ozenzakalelayo.
- Xhuma ikhalenda lakho kuhlu lwakho lwabathintwayo: Yeka ukukopisha izinsuku zomkhankaso phakathi kwamathebhu. Qiniseka ukuthi uhlelo lwakho lokuthinta lungakwazi ukudala izikhala zekhalenda ngqo, ukuze uhlale ubuka ukutholakala kwangempela kwamashaneli akho omphakathi.
Isiphetho
Isivivinyo sangempela seqembu lokumaketha lebhizinisi akusilo inani lama-imeyili ongawathumela ngehora. Kungukuthi usabazi yini abantu osebenza nabo ngemva kokufinyelela ezinjongweni zakho.
Ukuzenzakalela kuvame ukuchazwa njengendlela yokushintsha umzamo womuntu. Kodwa ezingeni lebhizinisi, empeleni kuyindlela yokuzivikela. Wakha izivikelo. Uma ususa ukungazelani kokushejula, kokulandelela izimo nokubika, awulondolozi nje isikhathi. Uvikela amandla akho obuciko. Ukhetha ukuchitha amahora akho amahle ekucabangeni ngombono womkhankaso kunasemsebenzini wemishini wezibuyekezo zesimo.
Inhloso iwukufinyelela endaweni lapho isoftiwe iphatha isikweletu sokuxhumanisa ukuze abantu baphathe ukuxhumana. Uma uxhuma ukuphathwa kwakho kwe-influencer epulatifomu efana ne-Mydrop, uyeka ukudlala indima yeklerki yokufaka idatha. Ubuyela ekubeni ngumqondisi wesu owazi kahle ukuthi yimaphi abakhi abalethe imiphumela ngempela, ngoba unesikhala sokuthi ukhulume nabo.
Iqiniso Lomsebenzi
Ukumaketha okuhle nge-influencer kwakhiwe phezu kwezinhlelo ezizilibele, ezivumelanayo nezingabonakali. Uma izinhlelo zakho zibuthaka, ubudlelwano bakho buzoba bubuthaka. Uma ufuna ukukhulisa umthelela wakho, qala ngokuzenzakalelisa isiphithiphithi.
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